长安汽车集团介绍课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,1,长安汽车集团介绍课件,目 录,Contents,集团概况,CCAG in Brief,主要业务及产品,Main Operation and Products,经营业绩,Business Data,目 录Contents集团概况 主要业务及产,中国长安汽车集团股份有限公司（简称,CCAG,）是一家特大型汽车企业集团，总部设在北京市。,China Changan Automobile Group Co.,Ltd.(CCAG)is a large automobile corporation with its headquarter in Beijing.,2009,年产销汽车整车接近,200,万辆，汽车及相关业务销售收入超过,1000,亿元,在中国汽车集团中排名第四。,In 2009,CCAG produced/sold nearly 2 million vehicles;,sales income exceeds 100 billion RMB.;,ranked 4th among Chinese automotive enterprises.,其母公司为中国兵器装备集团公司，拥有,77%,股份，其余,23%,为中国航空工业集团公司所有。,Shareholders:China South Industries Group Corporation 77%,Aviation Industry Corporation of China 23%,集团概况,CCAG in Brief,中国长安汽车集团股份有限公司（简称CCAG）是一家特大型汽车,集团概况,CCAG in Brief,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,使 命：,引领汽车文明，造福人类生活,Mission,:,lead automobile civilization,benefit human life,愿 景：,打造世界一流汽车企业,Vision,:,create world class automobile,enterprise,价值观：,客户为尊，员工为本，,创造价值，合作共赢,Values,:,customer foremost,employee oriented,value guided,corporate to success,mission,vision,values,spirit,principle,slogan,1,2,集团概况 CCAG in Brief企业文化发展历程Mil,精 神：,激情创新，科学理性，,勇于奉献，不断改进,Spirit:,passionate and initiative,scientific and rational,courageous and dedicated,continuous improvement,准 则：,全球视野，品牌至上，,市场牵引，科技驱动，,管理精益，全员参与，高效执行,Principle:,global view,brand recognition,market traction,technology driven,management effectively,everyone,involved,execute efficiently,mission,vision,values,spirit,principle,slogan,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAG in Brief,形象用语：,长安行天下,科技,品质,畅享生活,Slogan:,Changan drives the world,Technology quality enjoy the life,2,1,精 神：激情创新，科学理性，missionvisionva,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,1980-1981,长安机器制造厂开始致力发展汽车业务,Changan machine manufactory entered the automobile manufacturing area,1986.9,长安机器制造厂成功推出长安品牌微型客车,launched mini bus successfully using Changan,brand,1991.9,长安机器制造厂开始用鈴木株式会社的技术制造奧拓品牌轿车,produced ALTO car with Suzuki technology,1993.6,成立长安铃木汽车有限公司,established Changan Suzuki Motors Co.,Ltd.,1996.9,成立重庆长安汽车股份有限公司,established Chongqing Changan Motors Co.,Ltd.,2001.4,成立长安福特汽车有限公司,（,2006,年更名为长安福特马自达汽车有限公司）,established Changan Ford Motors Co.,Ltd.,(renamed Changan Ford Mazda Motors Co.,Ltd.in 2006),2005.9,与江铃汽车集团合资，成立了江铃控股有限公司,established joint venture Jiangling Motors Co.,Ltd.,集团概况,CCAG in Brief,1,2,企业文化发展历程Milestones战略品牌管理研发 198,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,2006.1,中国南方工业汽车股份有限公司正式成立,established China South Industries Motor Co.,Ltd.,（,CSIMC,）,2007.6,重组山西省汽车工业集团，成立太原长安重型汽车有限公司,reformed Shanxi Automotive Industries Group,established Taiyuan Changan Truck Co.,Ltd.,2009.7.1,正式更名为中国长安汽车集团股份有限公司,renamed China Changan Automobile Group Co.,Ltd.,（,CCAG,）,2009.11.10,中国兵器装备集团公司和中国航空工业集团公司重组中国长安,汽车集团。,rebuilt by parent company China South Industries Group(CSGC),and Aviation Industry Corporation of China(AVIC);,2010.9.31,中国长安北京基地开工建设,start the construction of Beijing Changan,集团概况,CCAG in Brief,2,1,企业文化发展历程Milestones战略品牌管理研发 200,致力于核心业务的发展，巩固提高微车，快速发展轿车，重点突破重车,Dedicate to the development of core operation,strengthen and enhance mini car operation,speed up to improve car business,focus to make break through in heavy duty truck area,同时加速发展核心零部件，积极进军汽车服务业,Meanwhile,accelerate automotive core parts operation,extend in automotive service market actively,发展战略,：,自主创新、合作共赢、国际发展、品牌提升,independent innovation,corporate to success,international development,brand promotion,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAG in Brief,Development Strategy:,1,2,致力于核心业务的发展，巩固提高微车，快速发展轿车，重点突,2012,年，整车销售超过,260,万辆，初步具备参与国际主流汽车市场竞争的能力,In 2012,vehicle sales of CCAG is expected to exceed 2.6 million units,prepare to compete in international market.,2015,年，整车销售,达到,500,万辆，具备参与国际主流汽车市场竞争的能力。,In 2015,vehicle sales of CCAG is expected to reach 5 million units,Capable to compete in international market.,2020,年，形成完整的产品系列，自主品牌进入高端市场，向世界一流汽车企业迈进。,In 2020,complete product series with its independent brand car in high-end market;CCAG strides forwards to be a world class automobile enterprise.,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAG in Brief,2,1,2012年，整车销售超过260万辆，初步具备参与国际主流汽,North China(V),华北（整车）,河北长安,HBCA,保定长客,CA BUS,，太原重汽,CCAT,South West,西南（整车、发动机、变速器）,长安本部,CQCA,长安跨越,CAKY,长安福特,CAF,长安铃木,CAS,重庆青山,TS,East(V.E),华东（整车、发动机）,南京长安,NJCA,长安马自达,CAM,长福马发动机,CAFME,，哈飞威海,HFWH,South(V),华南（整车）,哈飞深圳,HFSZ,North East(V,E,T),东北（整车发动机、变速器）,哈飞,HF,东安,DA,Middle,(V.E.T),华中（整车、发动机、变速器）,江铃控股,JMH,，昌河,CH,，昌河铃木,CHS,具备年产,220,万辆整车和,220,万台发动机生产能力,Annual manufacturing capacity:2.2 million vehicles and 2.2 million engines,Hunan(C.),湖南（零部件）,增压器、冷却风机、活塞等,South West(C.),西南（零部件）,车桥、减振器、制动器、汽车电装品、汽车空调等,国内产业布局,Local layout,9,大整车生产基地,9 manufacturing sites,21,个整车工厂,21 vehicle production plants,1,2,North China(V)South West西南（整车,建立了按品牌划分的,7,个独立的营销和售后服务网络,CCAG has built up 7 independent sales and service networks,which serve different brands,通过,2688,个销售网点来销售产品,Products are sold through 2688 sales station,通过,2190,个售后服务点向用户提供售后服务,Service is provided to customer through 2190 workshops,CCAG,拥有完善的营销和售后服务网络，遍布全国,Perfect sales and service network around China,国内产业布局,Local layout,2,1,CCAG拥有完善的营销和售后服务网络，遍布全国国内产业布,海外产业布局,Overseas layout,美国,伊朗,马来西亚,越南,乌克兰,USA,Malaysia,Vietnam,Ukraine,Iran,海外产业布局美国伊朗马来西亚越南乌克兰USAMalaysi,自主,品牌,Independent Brand,合资,品牌,Joint Venture Brand,长安品牌荣获,2008,年度美国睿富全球“中国最有价值品牌排行榜”第,10,位，品牌价值,212.18,亿元（,2000,年,32.4,亿）,In 2008,the brand Changan ranks 10,th,in Chinese Most Valuable Brand List by American global fortune evaluation,which is worth 21.218 bill.RMB.,(3.24 bill.RMB.in year 2000),企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAG in Brief,自主合资长安品牌荣获2008年度美国睿富全球“中国最有价值品,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,Xu Liuping,Chairman President,Vice chairman,Vice president,Vice president,Vice president,Vice president,Vice president,Li F.Y.,Zou W.CH.,Zhang B.L.,Wang X.X.,Yang Jian,Lian Gang,集团概况,CCAG in Brief,企业文化发展历程Milestones战略品牌管理研发Xu L,服务业,Service,昌河,铃木,CH SU,长安重汽,CCAT,长安股份,长福马发动机,CAFME,长福,马整车,CAFM,长安铃木,CA S,江铃控股,JMH,江铃,汽车,JMC,北方长福,中国长安汽车集团股份有限公司,CCAG,中国兵器装备集团公司,CSGC,77,45.55,中国,航空工业,集团公司,AVIC,23,昌河,汽车,CH,东安,动力,DA,哈飞,汽车,HF,备注：,为上市公司,重庆安福,重庆纳铁福,GDC,英特空调,s-AI,南方天合,TRW,宁江昭和,NJ SHOWA,长风基铨,CF,重庆空调,CQ AC,宁江减振器,望江铸造,长风转向器,华川电装,建安车桥,天雁增压器,江滨活塞,JA,NJ,HC,CF,TYEN,青山变速器,JB,TS,财务会计,FA,科技开发,SD,运营管理,OM,组织架构,Organization,河北长安,HB CA,南京长安,NJ CA,长安本部,CQCA,合肥昌河,HF CH,东安,三菱,DAE,长安跨越,CA KY,保定长安客车,CA BUS,零部件,Automotive Parts,综合管理,AM,发展战略,DS,人力资源,HR,资本运营,CO,合资合作,JV,营销服务,SS,审计（法律）,LA,百旺长福,CQCA,Inc.,Note:,Listed company,服务业昌河长安重汽长安股份长福马发动机长福长安铃木CA S江,造型设计,Styling,分析优化,CAE,样车制作,Prototype,工程化设计,Engineering,实验验证,Test,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAG in Brief,五大一研发能力,能够自主研发轿车、,SUV,、,MPV,、微型客车、微型货车,Five R&D aspects,capable to develop car,SUV,min bus and min truck independently,造型设计分析优化样车制作工程化设计实验验证企业文化发展历程M,长安日本设计公司,内外饰设计及造型,长安欧洲设计公司,造型设计、工程设计,长安汽研院重庆本部,国家认定实验室,;,综合研发及工程化,造型、工程化开发,长安上海研究院,哈尔滨研究院,英国研究院,长安清华重车联合研发中心,已在重庆、上海、北京,、哈尔滨、江西,、意大利、日本和英国设有研发基地。另外还与清华大学成立了重车联合研发中心。,R&D institutions are located in Chongqing,Shanghai,Beijing,Jiangxi,Italy,Japan,and UK.A heavy,-,duty commercial vehicle research center is founded with Tsinghua University.,研发基地,R&D Institutions,北京研究院,江西研究院,长安日本设计公司内外饰设计及造型长安欧洲设计公司造型设计、工,目 录,Contents,集团概况,CCAG in Brief,主要业务及产品,Main Operation and Products,经营业绩,Business Data,目 录Contents集团概况 主要业务及产,主要业务,Main Operation,CCAG,的核心业务有,4,个板块，初步形成整个集团的汽车产业链,4 aspects compose the core operation and automotive industry chain of CCAG,整车,vehicles,动力总成,power train,零部件,automotive parts,商贸服务,(,汽车金融、营销网络、汽车物流等,),automotive service(financial,sales network,logistics etc.),主要业务 Main Operation CCAG的核心业务有,主要业务,Main Operation,合资合作,Joint venture&Cooperation,与国际知名汽车生产商福特、马自达、沃尔沃及铃木等在乘用车和发动机领域合资合作,Joint venture&cooperation with Ford,Mazda,Volvo,Suzuki etc.in passenger car and engine operation,与,TRW,、昭合、澳洲空调、纳铁福等在零部件领域合资合作,Joint venture&cooperation with TRW,Showa,A.I,GKN etc.in automotive parts operation,主要业务 Main Operation 合资合作 Joint,CQCA,NJCA,HBCA,HF,CH,CH SUZUKI,CHANASTAR2,S460,SC6363,4500,STARLIGHT,STARTRUCK,微车业务（微客和微卡）,Mini bus&Mini truck,Minyi,Zhongyi,Luzun B,Luzun S,Ruiyi,Freedom,Freedom truck,Landy,主要业务及产品,Main Operation and Products,CQCANJCAHBCAHFCHCH SUZUKICHANA,X8,CQCA,JMH,HF,CH,轿车业务（自主品牌）,Car(independent brand),BENNI,ALSIV hatchback,Z.SHINE,JOICE,Landwind Sedan,Lobo,Saima,Saibao V,Saibao,Ideal,X6,X9,ALSVIN,Saibao III,JOICE HEV,Low-speed EV,BENNI EV,Landwind MPV,Landwind SUV,ALSIV sedan,X8CQCAJMHHFCH轿车业务（自主品牌）Car(in,CFMA,CA SUZUKI,CH SUZUKI,轿车业务（合资）,Car(joint venture),S40,S80L,Fiesta,Focus,Mondeo,M2,M3,New Alto,lingyang,Swift,SX4 hatchback,SX4 sedan,Big Dipper,Liena hatchback,Liena sedan,Hatchback,Sedan,S-MAX,Hatchback,Sedan,Hatchback,Sedan,CFMACA SUZUKICH SUZUKI轿车业务（合资）,CA BUS,JMC,商用车业务,Commercial vehicle,马,3,VAN,L.TRUCK,CA KUAYUE,CCAT,H.TRUCK,M.BUS,BUS,LIGHT TRUCK,MNI TRUCK,S.VEHICLE,CA BUSJMC商用车业务 Commercial vehi,发动机业务（自主品牌）,Engine(independent brand),CQCA,DA,F,0.8-1L,G,1.3-1.6L,C,0.8-1.0L,D,1.8-2.0L,F,1.0-1.1L,K,1.0-1.3L,发动机业务（自主品牌）CQCADAFGCDFK,发动机业务,(,合资）,Engine(joint venture),CH SUZUKI,CA SUZUKI,CFMA,G,1.3L,M,1.6-1.8L,BZ,1.3L-1.6L,NI4,2.0-2.3L,DAE,4G1,1.3-1.6L,4G9,1.8-2.0L,KB,1.0-1.4L,发动机业务(合资）CH SUZUKICA SUZUKICFM,变速器业务,Transmission,TSINGSHAN,DA,DAE,CH,SEDAN,MINI,AMT,SEDAN,MINI,AMT,SEDAN,AT,SEDAN,MINI,AMT,变速器业务TSINGSHANDADAECHSEDANMINI,零部件业务（自主）,Automotive parts(independent brand),四川建安,SCJA,宁江山川,NJSC,后驱动桥,Axles,后扭梁,R.twist frame,后悬架,R.overhang,减振器,Bumper,华川电装,CHCD,交流发电机,AC motor,湖南天雁,TYEN,增压器,Turbo Charger,湖南江滨,HN JB,活塞,Piston,冷却风机,Cooler fan,气门,Air valve,活塞环,Piston Ring,启动电机,Starter,雨刮电机,R.S Motor,风扇电机,Fan motor,长风转向,CF,转向器,Steering,CA AC,汽车空调,AC,零部件业务（自主）四川建安宁江山川后驱动桥Axles后扭梁R,零部件业务（合资）,Automotive parts(Joint venture),南方天合,TRW,英特空调,S-AI,汽车空调,AC,宁江昭和,NJ SHOWA,减振器,Bumper,重庆纳铁福,GDC,长风基铨,CF JIQUAN,脚踏板,Pedal,电动助力转向器,Steerings,鼓式制动器,Braking drum,盘式制动器,Brakings Disc,传动轴,Drive shaft,零部件业务（合资）南方天合英特空调汽车空调AC宁江昭和减振器,零部件业务（代管）,Automotive parts(consign),长安伟世通,CA VIESTON,建设空调,JS AC,西仪股份,XY CO.,华中光电,HZ E.,大江工业,DJ I.,车桥,Axle,连杆,Con.rod,车灯,lump,曲轴,Crankshaft,成都陵川,CD LC,消音器,Silencer,发动机管理系统,Engine manag.,空调压缩机,AC compressor,零部件业务（代管）长安伟世通建设空调西仪股份华中光电大江工业,目 录,Contents,集团概况,CCAG in Brief,主要业务及产品,Main Operation and Products,经营业绩,Business Data,目 录Contents集团概况 主要业务及产,CCAG,近四年经营业绩,CCAG,Business Data in last 4 years,年,Year,2006,2007,2008,2009,汽车销量（千辆）,Vehicle sales(,thousand,.unit),689.1,857.7,860.0,1869.8,整车收入（十亿,）,Net sales vehicle(bill.RMB.),41.5,55,52.7,100.37,零部件收入（十亿）,Net sales parts,(bill.RMB.),4.168,5.54,6.1,8.53,销售收入合计（十亿）,Net sales CCAG(bill.RMB.),45.668,61.7,57.3,108,汽车销售结构（,2009,年）,Vehicle sales(2009),Vehicle sales(mill.Unit),Annual growth rate,Market share in China,car,cross type,truck,bus,CCAG近四年经营业绩CCAG Business Data,2009,年经营业绩,Business Data in 2009,2009,年中国前十位汽车集团销量对比,Top 10 in China,备注：行业数据来自中国汽车工业协会。,+,62.68,-2.79,中国长安销量线,CCAG,注：数据来自中国汽车工业协会,Note:Data from China Automotive Industry Association,Vehicle sales(thousand.Unit),Change,SAIC FAW DFMC,CCAG,BAM GAIG Chery BYD Brilliance,Geely,CCAG,累计汽车销售,186.98,万辆，全国排名第四,销量同比增长,56.25%,，比行业增长率高,9.66,个百分点,In 2009,CCAG sold 1,869.8 thousand vehicles,ranked the 4,th,in China;sales volume,increased by 56.25%,9.66 percent higher than average growth rate.,2009年经营业绩 Business Data in 200,2010,年,1-9,月经营情况,Business Data from Jan.to Sep in 2010,2010,年,1-9,月全国共销售汽车,1313.84,万,辆，同比增长,35.97%,In the first 9 months of 2010,the total vehicle sales in Chinese market is 13,138,400 units,increase by 35.97%,From Jan to May in 2010,销售汽车,1,716,219,万辆，同比增长,26.15%,，行业排名第,四,Vehicle sales:1,716,219 units,increase by 26.15%,ranked 4th,国内市场占有率达到,13.06%,13.06%market share in China,CCAG,1-9,月累计,2010年1-9月经营情况 Business Data f,长安汽车集团介绍课件,长安汽车集团介绍课件,