《跨境电商实用英语》课件

Payment跨境电商实用英语Chapter2Unit4On-saleServicesofCross-borderE-commerce跨境电商系列教材Payment跨境电商实用英语Unit4On-sale1AcquirebasicknowledgeaboutdifferentmethodsofpaymentonCross-borderE-commerceplatforms1Learntherelativewordsandexpressions2Understandthesecurityinsuranceofonlinepayment3LearningGoalsAfterstudyingthischapter,youareexpectedto：Acquirebasicknowledgeabout2PARTONEWarming-upPARTONEWarming-up3PART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Markhasneverboughtanythingfromanonlineshopbecauseheisworriedaboutthesafetyofmakingthepaymentonline.PART1Warming-upWorkingroup.4PART1Warming-upB.OneofthereasonswhypeopletendtochoosePayPalisduetoitscharacteristicsofcapitalsecurity,speed,convenienceandwidercoverage.PART1Warming-upB.Oneofthe5PARTTWOPassageReadingPARTTWOPassageReading6PART2PassageReadingOrderpaymentservesastheindispensablekeypartthroughoutCross-borderE-commerce,coveringbothonlineandofflineapproach.Offlinebankapproachisessentiallythesameastheoriginalpaymentininternationaltrade,excerptthattheplatformofbusinessshiftsfromofflineexhibitionstoB2B(A,MadeinChina,Globalsourcesetc)andB2Cwebsites(AliExpress,eBay,Amazonetc).OfflinepaymentmethodsincludeCash,LetterofCredit(L/C),PaymentonDelivery,WesternUnionTransferandDocumentaryCollectionaswellasDocumentsagainstPayment(D/P),Installment,PaymentonCreditandDeferredPayment,amongwhichthefirstfouraregenerallythemainoptions.Comparatively,onlineapproachmainlyreferstothepaymentmodelofE-accounttoE-account,touchinguponsuchmethodsasAlipay,Paypal,MoneyBookersandGooglecheckout,etc.PaymentPART2PassageReadingOrder7SomebuyersthatarenewtoonlineshoppingmayturnouttobenotfamiliarwiththepaymentproceduresofCross-borderE-commerceplatforms,andthusfailtocompletetheorderafterinitiatingone.Inthiscase,sellersshouldgivein-timecommunicationandpatientexplanationtorelatedquestions.Meanwhile,suppliersshouldcontactpurchaserstofirstofallthanktheirsupport,alsotoenquireofanypossibleproblemsoccurredintheprocessofpaymentandinformthemoftheproceduresandofferhelpaccordingly,whensomeunpaidordersespeciallythoserepeatedonesfromonebuyerarespotted.PART2PassageReadingSomebuyersthatarenewt8Thoughmostofthebuyersareabletoseethroughthisprocess,somestillmayhavepaymentfailureaftermultipleattempts.Therefore,whenaskedforassistance,sellersshallletbuyersknowpotentialreasonsforthefailureandhelpthemthroughthepaymenttofinallywintheorderback.Additionally,somemayhavenocluetousetheshoppingcarttocombinethepurchasingandpaymentforvarioustypesofproductsinonestore,whichleadstotheinconvenienceonbothsidescausedbyredundantordersfromonebuyer.Inthissense,sellersshallguidethemtoreasonablyusethecartandtoincorporatetheorderpayments.Somebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.PART2PassageReadingThoughmostofthebuye9Somebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.Forexample,SecurePaymentofAaimstoprovideasafepaymentserviceforallpartiesengagedininternationaltrade.Bypartneringwithanindependentonlinepaymentplatform(Alipay),SecurePaymentprovidessecuritytoonlinepaymentandtoonlinetransactionforbothbuyersandsuppliers,andalsoitensuresmoneydisputeresolution.Efficienttransactionisrealizedherebysupportingdraftingfreightorder,onlinewholesalingandtradingaswellasonlineorderingofpurchasers,withreal-.Securepaymentalsoofferdiversepaymentmethodsascreditcards,WesternUnionandbanktransferstoguaranteetheconvenientpaymentforbuyers.PART2PassageReadingSomebuyersmayhesitat10AnothertypicalexampleisPaypal.EstablishedinDecember1998byPeterThielandMaxLevchin,Paypalisaninternetserviceproviderdedicatedtoenablebothindividualsandbusinessestorealizeprotected,simpleandconvenientonlinepaymentaswellascollectionviaemailaddress.TheonlineelectronicaccountlaunchedbyPaypalhasdramaticallyreducedtherateofinternetfraud,rankingitselfoneofthesafestcounterparts.Currently,Paypalhasboastedtherecognitionandtheelectronicpaymentchoiceofmorethan90%sellersandover85%buyersinvolvedintransnationaltrade.PART2PassageReadingAnothertypicalexampl11NewWordsNewWords12indispensable ndspensbladj.1NewWordtooimportanttobewithout不可或缺的；必不可少的e.g.)Theinternethasbecomeanindispensablepartinpeopleslife.网络成了人们生活中不可或缺的一部分。)Anintelligentcomputerwillbeanindispensablediagnostictoolfordoctors.智能计算机将成为医生不可或缺的诊断工具。返回indispensable1NewWordtooimp13originalrdnladj.01NewWord2existingatthebeginningofaparticularperiod,processoractivity原来的；起初的；最早的e.g.)Wevealteredtheoriginalplantosomeextent.我们部分地改变了原计划。)Iboughtthecoatasitwasconsiderablyreducedfromitsoriginalprice.这件上衣大减价，因此我就把它买下了。返回original01NewWord2existinga14option pnn.NewWord3somethingthatyoucanchoosetohaveordo;thefreedomtochoosewhatyoudo可选择的事物；选择；选择权；选择的自由e.g.)Cooperationwasmorethanjustanattractiveoption,itwasanobligation.合作不仅仅是诱人的选择，它也是一种责任。)Hewasleftwithnooptionbuttoresign.他除了辞职外别无选择。返回optionNewWord3somethingthat15comparativelykmprtvliadv.NewWord4ascomparedtosth/sbelse比较上；相对地e.g.)Theunitiscomparativelyeasytoinstallandcheaptooperate.这种设备比较容易安装而且用起来便宜。)Weprefertoworkwithacomparativelysmallnumberofcolleagues.我们宁愿与比较少的同事一起工作。返回comparativelykmprtvli16procedureprsi:d(r)n.5NewWordawayofdoingsth,especiallytheusualorcorrectway（正常）程序，手续，步骤e.g.)Heisfamiliarwithexportprocedure.他熟悉出口手续。)Heminutedtheprocedureofthemeeting.他对会议议程做了记录。返回procedureprsi:d(r)n.5N17accordinglyk:dliadj.01NewWord6inawaythatisappropriatetowhathasbeendoneorsaidinaparticularsituation照着；相应地e.g.)Itisadifficultjobandtheyshouldbepaidaccordingly.这是份棘手的工作，他们应得到相应的报酬。)Astheeconomydevelops,thelivingconditionsofthepeoplehavebeenimprovedaccordingly.经济发展了，人民的生活水平也随着提高了。返回accordingly01NewWord6inawa18redundantrdndntadj.NewWord7notneededoruseful多余的；不需要的e.g.)Thetypeofcomputermaybeverymarketable.这种型号的电脑可能很有销路。)Youneedbothagoodplanandamarketableproduct.你需要一个良好的计划和适销对路的产品。返回redundantNewWord7notneededo19incorporatenk:pretv.NewWord8toincludesthsothatitformsapartofsth将包含在内；包含；吸收；使并入e.g.)Manyofyoursuggestionshavebeenincorporatedintheplan.你的很多建议已纳入计划中。)Thenewcardesignincorporatesallthelatestsafetyfeatures.新的汽车设计包括了所有最新的安全配备。返回incorporateNewWord8toinclud20hesitateheztetv.9NewWordtobeslowtospeakoractbecauseyoufeeluncertainornervous（对某事）犹豫，迟疑不决e.g.)Donthesitatetomakecommentsorsuggestionsifyouhaveany.有意见尽管提好了。)Donothesitatetolaughatanythingyoufindamusing.只要觉得好笑就尽管笑。返回hesitate9NewWordtobeslowto21available velbladj.01NewWord10(ofthings)thatyoucanget,buyorfind可获得的；可购得的；可找到的e.g.)Newtypesofmulti-taskingsoftwarearenowavailable.现在已经有了新型的多重任务处理软件。)Awiderangeofcolorsandpatternsareavailable.各种颜色和样式都有。返回available01NewWord10(ofthin22fraudfr:dn.NewWord11thecrimeofcheatingsbinordertogetmoneyorgoodsillegally欺诈罪，欺骗罪e.g.)Therewasevidenceofmassivefraud.有证据表明是巨额欺诈。)Shewaschargedwithcreditcardfraud.她被控告信用卡欺骗罪。返回fraudNewWord11thecrimeofc23ProperNamesProperNames241.LetterofCredit(L/C)信用证2.PaymentonDelivery交货付款3.WesternUnionTransfer西联汇款4.DocumentaryCollection跟单托收5.DocumentsagainstPayment(D/P)付款交单6.Installment分期付款7.PaymentonCredit记账付款8.DeferredPayment延期付款ProperNames1.LetterofCredit(L/C)信用证Pr25Phrases&ExpressionsPhrases&Expressions26serveas充当；担任01P&Ee.g.)Hevolunteeredtoserveasthemanagerofourdepartmentstore.他自荐当我们商场的经理。)Theyserveasadirectbridgebetweenmanufacturesandconsumers.他们在生产厂商和消费者之间架起了一个桥梁。Phrases&Expressionsserveas充当；担任01P&Ee.g.)He2701P&E02intheprocessof在过程中e.g.)Thedamageishardtoavoidintheprocessoflongdistancetransport.在长途运输过程中，搬运时难免有破损的事情。)Theyareintheprocessofresolvingalltheunsettledissues.他们正在着手解决所有悬而未决的问题。Phrases&Expressions01P&E02intheprocessof在过程28P&E03engagein经营；参加；从事；忙于e.g.)Theyengageinthestudyofeconomics.他们从事经济学研究。)Graduateshaveachancetoengageinstartingtheirownbusinesses.毕业生有机会参与创业。Phrases&ExpressionsP&E03engagein经营；参加；从事；忙于e.g.29dedicatedto献给04P&Ee.g.)Hiswholeenergiesarededicatedtoimprovethedesign.他的全部精力都放在改进这项设计上了。)Chinawillcontinuetobededicatedtointernationalcooperationinthisarea.中国将继续致力于加强在该领域的国际合作。Phrases&Expressionsdedicatedto献给04P&Ee.g.)H3001P&E05involvein参与；涉及；卷入e.g.)Myjobinvolveinthedevelopmentofsoftware.我的工作涉及软件的开发。)Everyoneshouldinvolveintheprotectionofenvironment.每个人都应参与到保护环境中去。Phrases&Expressions01P&E05involvein参与；涉及；卷入e.g31Task1Work in pairs.Read the passage and answer the following questions.1Canyoulistsometheofflinepaymentmethods?2Whatshouldsellersdoiftheyfindthatbuyercantusetheshoppingcarttocombinethepurchasingandpayment?3Whatsthefunctionof“SecurePayment”onA?Task1Workinpairs.Readthe32Task21.Studentshavethe_ofstudyingabroadintheirsecondyear.2.Allemployees_sales,operations,andfinance.3.Thefamilyisthe_partintheprocessofthedevelopmentandconstructionofhumansociety.4.Ibelievehewasanhonourableman,_thepeopleandhiscareer.5.Whenyouhavefilledinthequestionnaire,copyitandsendthe_onetoyouremployer.6.Cheapgoodsare_,butnotinsufficientquantitiestosatisfydemand.7.Managementofcustomerserviceisaninterestingand_newareaofstudy.8.PoliceinsistthatMichaeldidnotfollowthecorrect_inapplyingforavisa.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.optionengageinindispensablededicatedtooriginalavailablecomparativelyprocedureTask21.Studentshavethe_33Task31.我们在设计中纳入了所有最新的安装设置。(incorporate)_2.智能手机成了人们生活中不可或缺的一部分。(indispensable)_3.我们别无选择，只有放弃这次会面。(option)_4.如果遇到困难，请尽管和我们的客户服务部联系。(hesitate)_5.我们致力于提供每个客户“可信的产品和有价值的服务”。(dedicatedto)_6.我们希望制造商能注意到这些结果，并对它们的产品做出相应的改进。(accordingly)_TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.Wehaveincorporatedallthelatestsafetyfeaturesintothedesign.Thesmartmobilephonehasbecomeanindispensablepartinpeopleslife.Wehadnooptionbuttoabandonthemeeting.Intheeventofdifficulties,pleasedonothesitatetocontactourCustomerServiceDepartment.WearededicatedtoprovideallofourcustomerswithreliableproductsandvaluableServices.Wehopethatmanufacturerswilltakenoteofthefindingsandimprovetheirproductsaccordingly.Task31.我们在设计中纳入了所有最新的安装设置。(34PARTTHERERealCaseAnalysisPARTTHERERealCaseAnalysis35询问Sample1对支付流程的询问和回复Hi,IaminterestedinyourhandmadevaseandIwishtobuyone.Couldyoupleaseassistmeinhowtopayformypurchase?Thankyou!xxx 在日常的跨境电商交易中，卖家经常会遇到一些买家因不熟悉支付方式、不了解支付流程、甚至支付失败而进行咨询。卖家应给予其专业的回复，做到语言清晰准确，及时帮助买家完成订单支付。当然，还有一些买家下单后又觉得产品价格过高、物流时间太长等原因犹豫到底要不要支付，针对这种犹豫不决的买家，卖家可以稍稍催一下，简单概括产品的特点和优点，增强买家对产品的信心，甚至可以用库存紧张或产品即将失效为由，给买家留言。询问Sample1对支付流程的询问和回复Hi,在日36回复Sample1对支付流程的询问和回复Hixxx,Thankyouforyourinterestinourvases.Youcanselecttheorderandclickthe“PayNow”button.Chooseyourpreferredpaymentmethodonthecheckoutpage.TheplatformsupportsVisa,Mastercard,MaestroDebitCard,WesternUnion,andwritetransferviabanks.PleaseletmeknowifIcanbeoffurtherassistance.Thanksagain.Lookingforwardtohearingfromyousoon.Bestwishes xxx 在以下回复函中，卖家对如何支付订单进行了详细说明。买家可以在订单列表中选中要支付的订单，点击“支付”按键，在跳出的页面中选择中意的付款方式。平台支持Visa卡，万事达卡，借记卡，西联汇款和银行汇款。回复Sample1对支付流程的询问和回复Hixxx,37询问Sample2对合并支付的询问和回复Hi,Iamimpressedbythechildrenstoyssuppliedinyourstore.IwanttobuyaBarbiedoll,acontrolcarandawatergun.ButIdontknowhowtoplaceoneorderfortheseitems.Wouldyoupleasetellmehowtodo?询问Sample2对合并支付的询问和回复Hi,38回复Sample2对合并支付的询问和回复Dearfriend,Thankyouforyourinterestinourchildrenstoys.Ourtoysareexcellentinqualityandlowinprice.Ifyouwouldliketoplaceoneorderformanyitems,pleasefirstclick“AddtoCart”button,then“BuyNow”button,andcheckyouraddressandorderdetailscarefullybeforeclicking“submit”button.Afterthat,pleaseinformme,andIwillcutdownthepricetoUSDXXX.Thenyoucanrefreshthepagetocontinueyourpayment.Thankyouverymuch.BestRegards,xxx 以上买家欲在店铺中购买多样儿童玩具，但不知道如何完成订单的合并支付。在这种情况下，卖家应引导买家进行正确的操作，先把感兴趣的产品放入购物车，点击“购买”，提醒买家先不要立即付款，等待卖家更改价格，刷新页面后继续完成支付。回复Sample2对合并支付的询问和回复Dearfri39询问Sample3对支付失败的询问和回复Hello,Iwanttoorder50bagsofmilkteafromyourstore.IamreadytopayandIhavetriedforseveraltimes,butitfailed.Iamreallyconfusedandneedyourhelp.询问Sample3对支付失败的询问和回复Hello,40回复Sample3对支付失败的询问和回复Dearfriend,Thankyouforyourinterestinourproducts.Ifyourpaymentfortheorderhasfailed,pleasecheckitisnotduetothefollowingsituations:cardsecuritycodefailed;insufficientfund;exceedlimit;the3-Dsecuritycodefailed;verificationfailed.Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions.BestRegards,xxx 卖家收到买家订单支付失败的求助消息后，可以列举一些可能导致支付失败的原因来帮助买家顺利完成支付，争取订单。卖家用心的服务是打动买家并树立良好口碑的关键。回复Sample3对支付失败的询问和回复Dearfri41询问Sample4给下单未支付客户的留言模板Dearfriend,Wehavegotyourorder.Butitseemsthattheorderisstillunpaid.Theitemyouchoseisofhighqualitywithcompetitiveprice.IfthereisanythingIcanhelpwiththeprice,size,shipmentetc.,pleasefeelfreetocontactus.Afterthepaymentisconfirmed,Iwillprocesstheorderandshipitoutassoonaspossible.Thankyou!BestRegards,xxx 针对部分已下单却未付款的客户，卖家应及时跟进并了解客户未付款的原因。用专业的素养和诚恳的态度打消客户的种种犹豫。询问Sample4给下单未支付客户的留言模板Dearfr42回复Sample4给下单未支付客户的留言模板Dearxxx,Thankyouforyourorder.Pleasenotethatthereareonly3dayslefttoget10%offbymakingpayment.Theearlieryoupay,thesoonerwewillshiptheproducttoyou.Besides,Iwillsendyouagifttoshowmyappreciation.Ifyouhaveanyfurtherquestion,pleasefeelfreetocontactwithus.BestRegards,xxx 如果客户是觉得价格偏高而犹豫支付时，卖家可以适当调整价格。注意在调整价格时，卖家务必给出合适的理由，比如调价只有3天等。回复Sample4给下单未支付客户的留言模板Dearx43回复Sample4给下单未支付客户的留言模板Dearxxx,Thankyouforyourorder.Wenoticedthatyouhaventfinishedthepaymentfortheorderyet.Youhaveselectedthebest-sellingproductinourstore.Wewouldliketoinformyouthatthisproductmanybesoldoutsoonsinceitisverypopularforitsfashionabledesignandcompetitiveprice.Wewilldeliveryourorderwithin24hoursonceyourpaymentisconfirmed.Ifyouhaveanyquestions,pleasefeelfreetoletusknow.BestRegards,xxx 针对部分犹豫的买家，卖家可以以产品库存不多为由，提醒买家尽快付款，否则有可能会断货，买不到其想买的产品。回复Sample4给下单未支付客户的留言模板Dearx44回复Sample5给资金未通过风控审核的客户的留言模板Dearfriend,IamsorrytotellyouthatyourorderhasbeencancelledbecauseyourcreditcardhasnotbeenapprovedbyAliexpress.Ifyoustillwanttheitem,youcanmakeaneworderandyoucanpaythroughWesternUnion,T/Torotherwaystoo.BestRegards,xxx 买家下单后，速卖通风控部门会在24小时内对买家的资金进行审核。如果资金来源有问题，未通过风控部门的审核，平台会关闭交易，这时卖家需及时与买家沟通。回复Sample5给资金未通过风控审核的客户的留言模板D45HighlightedSentencesHighlightedSentences461.Paymentmustbemadewithin14days._2.Chooseyourpreferredpaymentmethodonthecheckoutpage._3.Pleasefirstclick“AddtoCart”button,then“BuyNow”button._4.Afterthepaymentisconfirmed,wewillprocesstheorderandshipitoutassoonaspossible._5.OurpreferredmethodofpaymentisPayPal._HighlightedSentences付款必须在14天内完成。在跳出的页面中选择您中意的付款方式。请先把感兴趣的产品放入购物车，点击“购买”。确认付款后，我们会尽快处理订单并发货。我们首先的付款方式是PayPal。1.Paymentmustbemadewithin476.Ifyouhaveanypaymentproblems,youcancontactourcustomerservice._7.Refreshthepagetocontinueyourpayment._8.Escrowissafeandconvenient._9.Youcanselecttheorderandclickthe“PayNow”button._10.Allitemsincludedinyourordercanbepackedandshippedimmediatelyuponreceiptofyourremittance._HighlightedSentences如果您有任何支付上的问题，可以联系我们的客服。刷新页面后继续支付。国际支付宝付款安全又方便。您可以在订单列表中选中要支付的订单，点击“支付”按键。一收到您的汇款，您所订购的所有货物即可马上进行包装和装运。6.Ifyouhaveanypaymentprob48PARTTHEREMini-ProjectPARTTHEREMini-Project49YouaresellingmenspantsonDHgate.YourcustomerfromRussiaisinterestedinyourproductasshowninthepicturebelow.Hewouldliketoplaceanorder,buthedoesntknowhowtomakethepayment.Nowyouwriteanemailtotellhimaboutthepaymentprocess.PART3Mini-ProjectYouaresellingmensp50THANKYOU跨境电商系列教材Unit4On-saleServicesofCross-borderE-commerceTHANK跨境电商系列教材Unit4On-saleSe51