商务英语函电课件

国国际商商务英英语函函电（第三版）（第三版）电子教案子教案国国际际商商务务英英语语函函电电（第三版）（第三版）电电子教案子教案电子教案子教案简介介(第三版第三版)国国际商商务英英语函函电教材适教材适应高高职高高专国国际经济与与贸易、易、经贸英英语等等专业外外贸函函电教学的需要。教学的需要。为了使教材了使教材贴近近实际工作，我工作，我们在第二版的基在第二版的基础上上进行修改和增减，使行修改和增减，使之涵盖面更广泛、更之涵盖面更广泛、更现代。本代。本书按外按外贸进出口流程出口流程进行行编写，写，环节紧凑，通凑，通过教与学了解外教与学了解外贸进出口的整个出口的整个过程，程，每每单元后的元后的实训练习帮助学生帮助学生进行行实际操作，加操作，加强动手能手能力，同力，同时还能提高学生外能提高学生外贸业务、英、英语知知识和和语言运用能言运用能力。修改力。修改过程中，我程中，我们尽可能尽可能贴近近业务实际及学生特点，及学生特点，做到准确精做到准确精练、深入浅出，、深入浅出，选用大量合同、信用用大量合同、信用证、各种、各种单据等据等实例供学生操作，突出例供学生操作，突出实用性、可操作性，充分体用性、可操作性，充分体现高高职高高专教材教材“以能力以能力为本位，以本位，以应用用为目的，以学生目的，以学生为主体主体”的特点。的特点。为适适应多媒体教学的需要，我多媒体教学的需要，我们制作了制作了本教材的多媒体本教材的多媒体课件以帮助教件以帮助教师提高教学水平。提高教学水平。课件内容件内容包括：包括：课文、英文、英汉注注释、例句、例句、练习、实训练习、补充内充内容，并附有容，并附有习题答案、答案、实训练习答案、答案、译文供参考。文供参考。2.电电子教案子教案简简介介(第三版第三版)国国际际商商务务英英语语函函电电教材适教材适制作制作单位：福建位：福建对外外经济贸易易职业技技术学院学院制作人：制作人：陈淑霞淑霞 商商务务英英语语函函电课电课件件目目录WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目目录录WritingPrinciplesofBusin目目录EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12目目录录EstablishmentofL/CandAmChapter I Layout and Transmission of a Business LetterLayout and Transmission of a Business Letter6.LayoutandTransmissionofaBChapter I Layout and Transmission of a Business LetterTeaching AimsTeaching AimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.7.TeachingAimsThepurposeofcoChapter I Layout and Transmission of a Business LetterMain&Difficult PointsMain&Difficult Points 1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.8.Main&DifficultPoints1.FulChapter I Layout and Transmission of a Business Letter1.PrinciplesofBusinessLetterWriting(4C)1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattodaysmeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattodaysmeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.9.BriefIntroduction1.PrincipleChapter I Layout and Transmission of a Business Letter1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.10.BriefIntroduction1.PrincipleChapter I Layout and Transmission of a Business Letter2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.11.BriefIntroduction2.ToLearnChapter I Layout and Transmission of a Business Letter1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax34512.Contents1CompositionofabChapter I Layout and Transmission of a Business LetterOf a Business Letter13.OfaBusinessLetterCompositioChapter I Layout and Transmission of a Business LetterComposition of a Business Letter qstandard parts(1)Letterhead(2)Inside address(3)Date(4)Salutation(5)Body of the letter(6)Complimentary close(7)Signatureq optional parts(8)Rreference number(9)Attention line(10)Subject line(11)Reference notation(12)Enclosure(13)Carbon copy (14)Postscript14.CompositionofaBusinessLettChapter I Layout and Transmission of a Business Letter(1)Letterhead 信信头头The companys nameThe companys nameThe companys nameThe companys nameAddressAddressAddressAddressPostcodePostcodePostcodePostcodeTelephone numberTelephone numberTelephone numberTelephone numberFax numberFax numberFax numberFax numberE-mail addressE-mail addressE-mail addressE-mail addressElements:15.(1)Letterhead信信头头ThecompanyChapter I Layout and Transmission of a Business Letter(1)Letterhead 信信头头宁波市慈溪宁波市慈溪宁波市慈溪宁波市慈溪进进进进出口股份有限公司出口股份有限公司出口股份有限公司出口股份有限公司地址：慈溪市寺山路地址：慈溪市寺山路地址：慈溪市寺山路地址：慈溪市寺山路269269269269号号号号 邮编邮编邮编邮编：315300315300315300315300电话电话：+86-574-63891000 +86-574-63891000 传传真：真：+86-574-63813763+86-574-63813763 E-mail:E-mail: Website:Website:http:/http:/ practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300Tel:+86-574-63891000Fax:+86-574-63813763E-mail:Website:http:/16.(1)Letterhead信信头头宁波市慈溪宁波市慈溪进进出口股份有限出口股份有限Chapter I Layout and Transmission of a Business Letter(2)Inside name and address 封内地址封内地址 收收信人的姓名和地址一般列在信的信人的姓名和地址一般列在信的左上方左上方 由于不同国家由于不同国家书书写地址的写地址的习惯习惯不同，收件人地址不同，收件人地址应应按照按照对对方公司信方公司信纸纸中的信中的信头书头书写，切勿擅自更改。写国写，切勿擅自更改。写国际际地地址址时时，不要忘，不要忘记记在最后一行写上国家名。在最后一行写上国家名。17.(2)Insidenameandaddress封内封内Chapter I Layout and Transmission of a Business Letter(2)Inside name and address 封内地址封内地址致某公司：致某公司：Messrs.LakeKaneCo.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某致公司中某职职位：位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH18.(2)Insidenameandaddress封内封内Chapter I Layout and Transmission of a Business Letter(3)Date 日期日期一般写法有一般写法有:A,5thMarch2008B,5March2008C,March5th,2008D,March5,2008day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日一般按日,月月,年的年的顺序写出；序写出；日可用基数或序数；日亦可放在日可用基数或序数；日亦可放在月份后面，当日年之月份后面，当日年之间必必须加逗加逗号。号。B.年份年份应完全写出，不能用完全写出，不能用(12)代替代替(2012)C.月份要写英文名称，不能用数月份要写英文名称，不能用数字来代替，但可以用字来代替，但可以用缩写。写。注意事注意事项：19.(3)Date日期一般写法有日期一般写法有:A.一般按日一般按日,月月,年的年的Chapter I Layout and Transmission of a Business Letter(4)Salutation 称呼称呼ForaddressingonepersonForaddressingonepersonDearSir,DearSir,DearMadam,DearMadam,ForaddressingtwoormorepersonsForaddressingtwoormorepersonsDearSirs,DearSirs,DearMadams,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingAlessformalgreetingDearMr.DearMr.DearMs.DearMs.注意：注意：若不能确定若不能确定阅阅信者是男是信者是男是女，用女，用DearMadamorSir;称呼后面的称呼后面的标标点，一般使用点，一般使用逗号或分号，美加来信中逗号或分号，美加来信中Gentlemen后用冒号：后用冒号：20.(4)Salutation称呼称呼ForaddressinChapter I Layout and Transmission of a Business Letter(5)Body of the letter 正文正文书书信的主体信的主体(一般分一般分为为3 3部分部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006WehavereceivedyourletterofMay5th,2006WehaveyournameandaddressfromWehaveyournameandaddressfromIamwritingthislettertoIamwritingthislettertoTheclosingSentencesWehopetoreceiveyourreplyearly.21.(5)Bodyoftheletter正文正文书书信的主体信的主体Chapter I Layout and Transmission of a Business Letter(6)Complimentary close 结尾敬尾敬语结结束束语语是一种客套用是一种客套用语语它它应应与前面的称呼相呼与前面的称呼相呼应应，后面，后面加逗号。加逗号。SalutationFormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,22.(6)Complimentaryclose结结尾敬尾敬语结语结束束Chapter I Layout and Transmission of a Business Letter(7)Signature 签名名AlettershouldbeAlettershouldbesignedsignedbyhand,andinink.byhand,andinink.外国函件都必外国函件都必外国函件都必外国函件都必须须须须由由由由负责亲负责亲负责亲负责亲笔笔笔笔签签签签名，用橡皮戳名，用橡皮戳名，用橡皮戳名，用橡皮戳说说说说明明明明该该该该信并非本信并非本信并非本信并非本人人人人亲亲亲亲自自自自过过过过目，只是通函，不目，只是通函，不目，只是通函，不目，只是通函，不为为为为人重人重人重人重视视视视，不礼貌。，不礼貌。，不礼貌。，不礼貌。JulieWangforMaryHuangJulieWangforMaryHuang（此方式表示（此方式表示（此方式表示（此方式表示书书书书信内容信内容信内容信内容为为为为MaryHuangMaryHuang的意思，的意思，的意思，的意思，JulieWangJulieWang只是只是只是只是代代代代为签为签为签为签字而已；字而已；字而已；字而已；一般商一般商务书务书信，信，还应还应在在签签名下方将名下方将发发信人的姓名用打字形式打出。信人的姓名用打字形式打出。签签名者代表公司、某名者代表公司、某单单位名位名义时义时，应应在在结结束束词词下方打出全部大写的下方打出全部大写的单单位名称，然后再位名称，然后再签签名。名。当当负责负责人不在而由人不在而由经办经办人人员员代代签签名名时时，要加上，要加上by,for字字样样。23.(7)Signature签签名名AlettershoulChapter I Layout and Transmission of a Business Letter8.Reference number 存档存档编编号号 信函信函信函信函编编编编号常号常号常号常见见见见的的的的书书书书写形式有两种：写形式有两种：写形式有两种：写形式有两种：一种比一种比一种比一种比较简单较简单较简单较简单的形式的形式的形式的形式“Re:XXX”“Re:XXX”，例如例如例如例如,Re:Invoice12345,Re:Invoice12345或或或或Re:YourletterdatedJanuary20,2006Re:YourletterdatedJanuary20,2006。一种比一种比一种比一种比较较较较常用的形式常用的形式常用的形式常用的形式“Yourref:XXX,Ourref:XXX”“Yourref:XXX,Ourref:XXX”提供一提供一提供一提供一组缩组缩组缩组缩写信息，包括：文件写信息，包括：文件写信息，包括：文件写信息，包括：文件编编编编号、起草人、号、起草人、号、起草人、号、起草人、录录录录入入入入人的姓名人的姓名人的姓名人的姓名缩缩缩缩写和部写和部写和部写和部门门门门代号等。代号等。代号等。代号等。24.8.Referencenumber存档存档编编号号信函信函编编号号Chapter I Layout and Transmission of a Business Letter通常位于信内名称和地址与称呼之通常位于信内名称和地址与称呼之间间，用于向收信的，用于向收信的公司提示希望将信函交公司提示希望将信函交给给某个具体的某个具体的经办经办人或部人或部门门。例：例：Attention:WilliamSmith,GeneralManager或或FortheAttentionofExportDepartment9.Attention Line 转发提示提示25.通常位于信内名称和地址与称呼之通常位于信内名称和地址与称呼之间间，用于向收信的公司提示希望将，用于向收信的公司提示希望将Chapter I Layout and Transmission of a Business Letter10.Subject Line 主主题题标题标题写在称呼写在称呼语语下面两行，一般是在信下面两行，一般是在信笺笺中中间间位置，位置，事由要事由要简单简单扼要，扼要，说说明商品名称，数量，信用明商品名称，数量，信用证证或合或合同号等即可。同号等即可。e.g.(1)Subject:SewingMachines(2)Subject:OurcontractNo.123(3)SewingMachines26.10.SubjectLine主主题标题题标题写在称呼写在称呼语语下面两行下面两行Chapter I Layout and Transmission of a Business Letter11.Reference Notation（经办经办人代号）人代号）经办经办人代号是由人代号是由书书信口述人和打字信口述人和打字员员的姓名的首的姓名的首字母字母组组成的，用冒号或斜成的，用冒号或斜线线分开。如自己打字，分开。如自己打字，则则省去省去这这部分。部分。写法有：写法有：WL/SMWL:SMWL/smWL:sm27.11.ReferenceNotation（经办经办人代号）人代号）经办经办Chapter I Layout and Transmission of a Business Letter12.Enclosure 附件附件如信中有附件如信中有附件时时，应应在在签签名下注明名下注明Encl.或或Enc.如附件如附件不止一件不止一件应应注明注明2Enclsor3Encls,或或详细详细列明如下：列明如下：Encls:2InvoicesEnc:1B/L1Photo1Certificate28.12.Enclosure附件如信中有附件附件如信中有附件时时，应应在在签签名下名下Chapter I Layout and Transmission of a Business Letter13.Carbon Copy 抄送抄送如果函件要抄送其他有关如果函件要抄送其他有关单单位，同位，同时时使使对对方也知道已方也知道已抄送其他抄送其他单单位，可在信件最后的左下角注明位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”CCMr.J.Cooper(thatmeansMr.J.Cooperwhowillreceivethecopiesoftheletter.)29.13.CarbonCopy抄送如果函件要抄送其他有关抄送如果函件要抄送其他有关单单Chapter I Layout and Transmission of a Business Letter14.Postscript 附言附言信写完后，如果想起信写完后，如果想起还还有要有要紧紧的要的要说说，可以在信末，可以在信末加加P.S.引出引出补补叙的叙的话话，然后由，然后由发发信人信人签签署本人署本人简简笔笔签签名名(本人姓名的第一个字母本人姓名的第一个字母)。Note:DontuseP.S.ifyouforgettomentionapointinthebodyoftheletter.rewritetheletterinstead.30.14.Postscript附言信写完后，如果想起附言信写完后，如果想起还还有要有要紧紧Chapter I Layout and Transmission of a Business Letter31.Layoutofa31.Chapter I Layout and Transmission of a Business Letter信信头(Letterhead)存档存档编号号(Ref.No.)日期日期(Date)封内名称和地址封内名称和地址(InsideNameandAddress)转发提示提示(AttentionLine)称呼称呼(Salutation)事由事由标题(SubjectLine)正文部分正文部分(BodyoftheLetter)结尾敬尾敬语(ComplimentaryClose)签名名(Signature)经办人代号人代号(ReferenceNotation)附件附件(Enclosure)抄送抄送(Carboncopy)附言附言(Postscript)外外贸业务书信的基本信的基本结构：构：32.信信头头(Letterhead)外外贸业务书贸业务书信的基本信的基本结结构：构：32.Chapter I Layout and Transmission of a Business LetterFull-blockstyle（全（全齐头齐头式）式）Indentedform（缩缩行式）行式）Modifiedblockstyle（改良的（改良的齐头齐头式）式）Semi-blockformatwithindentedparagraphs（半（半齐头齐头式或混合式）式或混合式）常用的四种商常用的四种商务信函格式信函格式Theformofabusinessletter33.Full-blockstyle常用的四种商常用的四种商务务信函格式信函格式ThChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage1.fullblockedstyle34.XiamenPolykingCo.,Ltd.1.fulChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,IndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage2.indentedstyle35.Chapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage3.Modifiedbolickedstyle36.XiamenPolykingCo.,Ltd.3.MoChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage4.Semiblockstylewithindentedparagraphs37.XiamenPolykingCo.,Ltd.4.SeChapter I Layout and Transmission of a Business Letter Addressing EnvelopesThethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearness,andgoodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope,leavingenoughspaceforthepostmarkandstamps.Postnotationssuchas“Registered”,“Certified”,or“Confidential”shouldbeplacedinthebottomleft-handcorner.38.AddressingEnvelopesThethreeChapter I Layout and Transmission of a Business LetterSenders AddressStampReceivers addressRemarksFormofEnvelopMailing directions1.Private2.Personal3.confidential1.Registered2.Express3.Ordinarymail4.Immediate(urgent)5.Printedmatter6.sample39.SendersAddressStampReceiverChapter I Layout and Transmission of a Business LetterReceiversaddress如果信件不是通如果信件不是通过邮寄，而是托某人寄，而是托某人转交，交，则在信封上不写收信在信封上不写收信人的地址，只在收信人的名称之下写：人的地址，只在收信人的名称之下写：ByPolitenessof/ByKindnessof/ThroughtheCourtesyof/PerKindnessof/Forwardedby/PerFavorof/By(or:With)Favorof/Favoredby加上加上带信人的姓名，例如：信人的姓名，例如：Dr.JohnSmithKindnessofMr.ZhengHe40.Receiversaddress如果信件不是通如果信件不是通过邮过邮寄，寄，Chapter I Layout and Transmission of a Business LetterReceiversaddress如果不写出如果不写出带信人的姓名，信人的姓名，则只需在收信人姓名之上写：只需在收信人姓名之上写：PleaseForward，例如：，例如：PleaseForwardMr.Chen41.Receiversaddress如果不写出如果不写出带带信人的姓名，信人的姓名，Chapter I Layout and Transmission of a Business LetterReceiversaddress如果信件通如果信件通过邮局寄局寄给第三者第三者转交交给收信人，收信人，则要在收信人姓名要在收信人姓名下面写明下面写明转交人的姓名，其前面加交人的姓名，其前面加c/o(=careof由由转交交)，例如：，例如：Mr.JohnSmithc/oMr.Chen128WuyiRoadFuzhou,Fujian,China42.Receiversaddress如果信件通如果信件通过邮过邮局寄局寄给给第三第三Chapter I Layout and Transmission of a Business Letter Example of EnvelopesWilliam&Sons(Stamp)58LancasterHouse,Manchester,LondonTheNationalTransportCo.120BroadwayStreet(Registered)Rangoon,Burma43.ExampleofEnvelopesWilliam&Chapter I Layout and Transmission of a Business LetterTheformofE-mailTo:收件人的收件人的e-mail信箱信箱CaptionorSubject主主题Copy抄送抄送Body正文正文EnclosureorAttachment附件附件44.TheformofE-mailE-mail44.Chapter I Layout and Transmission of a Business LetterTo:dieterachilles-concept.frSubject:AD103Easy-carrierCopy:(Omit)Body:Gentlemen:WethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Enclosedpleasefindourlatestcatalogue.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManageExample45.To:dieterachilles-concept.frChapter I Layout and Transmission of a Business Letter46.Faxor46.Chapter I Layout and Transmission of a Business LetterGESiliconesGeneralElectricCompany1001-3ThreeSquare，H.K.Tel:(652)8436760Fax:(852)8775780CERTIFICATEOFORIGINDate:June5,2014RE:UltraglazaSSG4000StructuralGlazingSealantQuantity:1512kgsBatch:DG550SilprufSCS2000One-componentSiliconeWeatherproofingSealantQuantity:N/ABatch:N/AWecertifythattheaboveproductsweremanufacturedbyGESilicones(GeneralElectricCompany)atyourfacilitylocatedatWaterfordNY,UnitedStatesofAmerica.CountryofOriginandManufacturerGeneralElectricCompany,U.S.A.(Signature)GeneralElectricCompanyExample47.GESiliconesExample47.Chapter I Layout and Transmission of a Business LetterExercises48.Exercises48.Chapter I Layout and Transmission of a Business LetterI.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:1.Sendersname:ChinaFujianChemicalImp.&Exp.Corp.2.Sendersaddress:128WuyiRoad,Fuzhou,China3.SendersFax:0591-75334264.Senderstelephonenumber:0591-75335265.Date:March23,20036.ReceiversnameH.GWilkinsonCompanyLimited7.Receiversaddress:245LombartStreet,Lagos,Nigeria8.Subject-matter:SewingMachines9.Themessage:WethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Key49.I.ArrangethefollowinginpChapter I Layout and Transmission of a Business LetterKey ChinaFujianChemicalImp.&Exp.Corp.128WuyiRoad,Fuzhou,ChinaFax:0591-7533426Tel:0591-7533526March23,2013H.GWilkinsonCompanyLimited245LombartStreet,Lagos,NigeriaDearSirs,Re:SewingMachinesWethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Yoursfaithfully,50.KeyChinaFujianChemicalImp.Chapter I Layout and Transmission of a Business LetterII.Addressanenvelopefortheaboveletter.Key51.II.AddressanenvelopefortChapter I Layout and Transmission of a Business LetterKeyChina Fujian Chemical （Stamp）Imp.&Exp.Corp.128 Wuyi Road Fuzhou,China H.G Wilkinson Company Limited 245 Lombart Street,Lagos,Nigeria (Registered)52.KeyChinaFujianChemicalChapter I Layout and Transmission of a Business LetterProfessionalAdviceAletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient.Togainsuchafavorableimpressionandreply,youshouldputyourselfinthepositionoftherecipient,takingintoconsiderationhisdemand,hope,interests,etc.Whenwriting,youshouldpayattentiontothefollowing:53.ProfessionalAdviceAletterfuChapter I Layout and Transmission of a Business Letterinsteadingofsaying:Yousay:Taketherecipientsattitude,i.e.“You”attitude,andavoidtakingthewritersattitude,i.e.“We”attitude,especiallywhenyouconveyagoodnews.1Weshallbeabletoofferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Weareinneedoffundsandthatswhyyouroverduebillmustbepaidrightaway.Youwillbepleasedtohearthatyouwillsoonbeabletohaveafreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Tomaintainyourexcellentcreditreputation,pleaseremityouroverduebill.54.insteadingofsaying:Yousay:Chapter I Layout and Transmission of a Business LetterInsteadingofsaying:Yousay:Whentherecipienthasmadeamistake,orhasexpressedanopiniondifferentfromyourown,weshoulduse“We”attitude.2YourletterdatedJune13tellsusthatyourgoodswouldreachusthisweek.Youarecompletelywronginyourattitude.WearegladtorefertoyourletterdatedJune13,fromwhichweknewthatthegoodsweorderedwouldreachusthisweek.Weknowyouhavean