CategoryOverview(英文版)

Copyright 2002 ACNielsenUpdated to Jan/Feb.2003Copyright 2002 ACNielsenPersonal WashCopyright 2002 ACNielsen3lCategory OverviewlWhy XX-Bath Liquid Lose Share in SH/E A/S BCD/E BCDlMilk Yearly Performance ReviewlExplore 300999ml Pack Sales OpportunitylTTT Bag Launch EvaluationCopyright 2002 ACNielsenCopyright 2002 ACNielsen5lTotal PW market size increased continuously driven by Bath Liquid,and Hand Wash size emerged in latest 2 years across cities;Bar soap size increased in cities as wellso far,Bar soap market size has little sales impact from the growth of Hand Wash and Bath LiquidlXX sales grew in line with total market yearly while behind the growth rate in latest 6 month vs YA;and lose share traced to SH/E A/S BCD/E BCD Copyright 2002 ACNielsen6lOverall MNB gained share in latest 6 months vs YA largely driven by P&G;Olay gained share fastest followed with DovelZici/Aoxue captured share gain continuouslylXX Milk share gained and distribution increased vs last year while failed to recover the lose from other variantsCopyright 2002 ACNielsen79597223324MAT JF02MAT JF03Bar SoapBath LiquidHand WashVolume Sales(Mil.Ton)2,5102,5309851,2314481MAT JF02MAT JF03Bar SoapBath LiquidHand WashValue Sales(Mil.Rmb)+12%+9%+100%+85%+49%+25%+2%+1%Year GrowthCopyright 2002 ACNielsen8171229342121223540394231232881TTL PWBar SoapBath LiquidHand Wash4 CitiesA CitiesBCD CitiesTown12249100-7-9155511041893614233156068Volume BaseMAT JF03Year Growth38Copyright 2002 ACNielsen93527612323241934273114301518713TTL PWBar SoapBath LiquidHand WashSouthEastNorthWestVolume BaseMAT JF03Year Growth-5-92572151133106134501041905610512249100Copyright 2002 ACNielsen101011231369110495126173249154100432JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03Bar SoapBath LiquidHand Wash100103108128124109102105128155145117107JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03Total Personal WashVolume Growth IndexCopyright 2002 ACNielsen11Volume GrowthTTL PWBar SoapBath Liquid Hand WashNational6.43.639.175.24 Cities26.31.367.159.6A Cities6.13.42.387.6BCD Cities9.91.949.384.3Town10.312.220.825.6Copyright 2002 ACNielsen1226.635.420.805101520253035404550Bar SoapBath LiquidHand Wash(JF01JF03)Copyright 2002 ACNielsen13494625270102030405060BathLiq.JBBathLiq.JBAnnual Growth MAT JF03vs02473721150102030405060BathLiq.JBBathLiq.JBHalf Year Growth JF03 vs JF02Volume BaseValue BaseVolume BaseValue BaseCopyright 2002 ACNielsen146M toJF026M toJF03+/ChgSO 01 ND 01 JF 02 SO 02 ND 02 JF 03+/ChgJF03vs.02MNB Bath Liq.1718.91.916.817.618.619.120.421.42.8XX7.570.576.38.36.36.97.21.1P&G3.57.03.52.93.93.56.86.66.73.2Unilever5.14.114.95.24.43.34.24.80.4Kao2.32.90.61.92.32.42.62.72.70.3MNB Bath Liq.2931.32.328.33030.731.433.635.44.7XX11.611.10.511.31012.910.511.111.51.4P&G7.610.32.76.28.47.211.811.712.45.2Unilever8.06.91.17.88.37.15.577.80.7Kao3.34.00.72.93.33.53.73.83.70.2Volume ShareValue Share(National Bath Liquid Base)Copyright 2002 ACNielsen156M toJF026M toJF03SO 01 ND 01 JF 02 SO 02 ND 02 JF 03+/JF03vs.02MNB Bath Liq.2931.32.328.33030.731.433.635.44.7XX 11.6 11.10.511.29.912.910.411.111.51.4OLAY2.85.02.22.23.22.644.56.13.5LUX6.442.46.56.65.73.53.94.61.1SAFEGUARD 4.45.30.93.85.14.55.55.44.40.1DOVE1.22.81.60.91.31.21.933.22BIORE3.32.31.02.93.33.522.12.31.2ZEST0.12.12.00.20.10.12.31.81.81.7QING XIN1.71.71.61.71.41.4(National Bath Liquid Base)AOXUE3.35.82.533.345.85.45.91.9LIU SHEN8.26.91.312.87.86.310.86.54.81.5ZICI2.33.41.12.33.71.83.63.43.31.5+/ChgCopyright 2002 ACNielsen16JF 02SO 02 ND 02 JF 03XX 68100%615957100%OLAY97142%747472127%LUX70103%60605596%SAFEGUARD87127%626363111%DOVE80117%656260107%BIORE6493%57575393%ZEST54535393%QING XIN45454478%Price Indexto XXPrice Indexto XXLIUSHEN45484681%4674%Rmb/LitRmb/LitCopyright 2002 ACNielsen17010203040506070JF 02 MA 02 MJ 02 JA 02 SO 02 ND 02 JF 03JBOLAYSAFEGUARDZESTDOVELUXBIOREQING XINAOXUEZICILIU SHENWeighted DistributionCopyright 2002 ACNielsen18201510505101520Nat-Cities 4 Cities GZ SH BJ CD A Cities S A E A N A W A BCD Cities S BCD E BCD N BCD W BCD JBMNB(excl.JB)AOXUEZICILIUSHENOthersVolume Share Change(SO01JF03 vs SO02JF02)Copyright 2002 ACNielsen192.52.71.81.82.21.82.11.61.91.81.51.51.61.41.4111.31.31.41.10.70.60.910.91.51.41.41.31.51.41.51.30.80.90.90.81.21.21.11.21.11.411.51.30.91.21.11.21.20.10.81.20.90.50.60.50.91.50.80.30.50.10.51.41.30.80.71.32.12.10123456789JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03BLUEYELLOWPEACHTTTCOOLINGMILK(National Volume Share Bath Liquid Base)Copyright 2002 ACNielsen204.14.23.22.93.633.32.93.33.12.52.62.71.921.51.31.91.71.91.61.10.91.31.51.51.91.921.721.91.91.81.21.31.31.11.62.22.22.322.7232.722.42.22.32.40.21.11.71.20.810.71.42.11.10.60.70.20.81.91.91.31.11.92.9302468101214JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03BLUEYELLOWPEACHTTTCOOLINGMILK(National Value Share Bath Liquid Base)Copyright 2002 ACNielsen210102030405060JF 01 MA 01 MJ 01JA 01SO 01 ND 01JF 02MA 02 MJ 02JA 02 SO 02 ND 02 JF 03JBBLUEYELLOWPEACHTTTCOOLINGMILKNational Weighted DistributionCopyright 2002 ACNielsenCopyright 2002 ACNielsen23SO 01 ND 01JF 02SO 02 ND 02JF 03XX11.313.316.811.413.312.3COOLING20.70.61.50.70.4300ML1.10.30.30.80.30.21000ML0.90.30.30.70.50.2BLUE2.42.32.11.51.71.5100ML0.50.40.30.30.40.5300ML1.11.21.10.80.90.71000ML0.80.60.60.40.40.4YELLOW2.62.92.41.62.21.7300ML1.51.41.20.81.10.91000ML1.11.51.20.81.10.8MILK0.13.48.13.95.64.9300ML0.11.72.822.92.51000ML01.75.21.92.62.4PEACH2.32.21.911.12.1300ML0.90.90.80.50.50.41000ML1.41.31.10.50.61.7TTT1.71.81.81.71.91.6300ML(Bag)0.20.30.2300ML1.61.81.71.41.51.2+/-%ChgSO02JF03 vs YAValue Share(Bath Liq.Base)-1.3-0.2-0.20-0.70-0.4-0.3-0.8-0.5-0.41.31.10.2-0.8-0.4-0.4-0.10.3-0.3Copyright 2002 ACNielsen24XXCOOLING300ML1000MLBLUE100ML300ML1000MLYELLOW300ML1000MLMILK300ML1000MLPEACH300ML1000MLTTT300ML(Bag)300MLSO 01ND 01JF 02888990867675776373565355868979445949848779414145797069797069525154227586227485146668878786878686515253827475717173SO 02ND 02JF 038687878484837675706766618487856259628386855558617877757173706457607977847977847371728477756556526461608585843035318484838.79.79.711.110.710.6Number of SKU perdistribution pointCopyright 2002 ACNielsen2513.59.210.46.98.38.712.516.815.317.916.911.413.312.37.414.311.38.79.91422.830.122.510.986.95.53.642.94.85.843.73.24.74.6365.27.15.7554.55.64.40102030405060708090JF 02MA 02MJ 02JA 02SO 02ND 02JF 030102030405060708090100JF 02MA 02MJ 02JA 02SO 02ND 02JF 03LUXJBDOVEOLAYLIU SHENBIORESAFEGUARDQING XINNIVEAValue Share(Bath Liq.Base)Weighted DistributionCopyright 2002 ACNielsen2628.73143.343.72013.56.18.52.91SO01JF02SO02JF03ANTI-GERMBEAUTY WHITENINGFRESHMEDICATEDMOISTURIZEROTHERSSO01JF02 SO02JF03OTHERS2013.5XX6.14.4LUX4.90.1MOISTURIZER43.343.7DOVE2.810.5XX66.8Olay5.16.3LUX6.65.7NIVEA43.8BIORE2.91.9PONPON3.61.3FRESH28.731LIU SHEN17.215.2QING XIN4.7ZEST2.3BIORE4.32LUX2.31.9XX1.21BEAUTY WHITENING 12.9LUX1.9ANTIGERM6.18.5SAFEGUARD3.86DETTOL1.51.9Value Share(Bath Liq.Base)Copyright 2002 ACNielsen270246810121416JF 02MA 02MJ 02JA 02SO 02ND 02JF 03250ml500ml550ml750mlValue Share(Bath Liq.Base)SH H/SJF 02ND 02 JF 03Dove447574250ml7473500ml202550ml44750ml6271Weighted DistributionJF 02ND 02 JF 03Dove866161250ml8080500ml84550ml102750ml5656Rmb/LitCopyright 2002 ACNielsen28012345678910JF 02MA 02MJ 02JA 02SO 02ND 02JF 03BLUE 200 MLBLUE 400 MLBLUE 720 MLOTHERS 400 MLOTHERS 720 MLPINK 200 MLPINK 400 MLPINK 720 MLValue Share(Bath Liq.Base)SH H/SJF 02 ND 02 JF 03OLAY576772BLUE 200ml1418BLUE 400ml5861BLUE 720ml4855O.400ml564 4O.720ml288 7PINK 200ml1517PINK 400ml5861PINK 720ml5763JF 02ND 02JF 03OLAY786564BLUE 200ml75 76 BLUE 400ml68 69 BLUE 720ml60 60 O.400ml85O.720ml68PINK 200ml78 76PINK 400ml69 69PINK 720ml59 59Weighted DistributionRmb/LitCopyright 2002 ACNielsen290.80.60.90.70.83.32.41.92.51.80.60.40.50.50.52.21.61.11.91.4012345678JF 02MA 02 MJ 02JA 02 SO 02 ND 02JF 03CAOYE 300mlCAOYE 750mlGANJU 300mlGANJU 750mlValue Share(Bath Liq.Base)SH H/S0102030405060708090JF 02 MA 02 MJ 02JA 02 SO 02 ND 02 JF 03QING XINCAOYE 300mlCAOYE 750mlGANJU 300mlGANJU 750mlWeighted DistributionJF 03QING XIN43CAOYE 300ml49CAOYE 750ml41KAOGANJU 300ml49KAOGANJU 750ml41Rmb/LitCopyright 2002 ACNielsen300.50.60.80.5012345678JF 02MA 02MJ 02JA 02SO 02ND 02JF 03GREEN 200mlGREEN 400mlGREEN 750mlYELLOW 200mlYELLOW 400mlYELLOW 750mlValue Share(Bath Liq.Base)SH H/S0102030405060708090MJ 02JA 02SO 02ND 02JF 03ZESTGREEN 200mlGREEN 400mlGREEN 750mlYELLOW 200mlYELLOW 400mlYELLOW 750mlWeighted DistributionJF 03ZEST46GREEN 200ml56GREEN 400ml50GREEN 750ml42YELLOW 200ml56YELLOW 400ml49YELLOW 750ml41Rmb/LitCopyright 2002 ACNielsen3105101520253035JF 02MA 02MJ 02JA 02SO 02ND 02JF 03TEXIAO 1000mlTEXIAO 700mlTEXIAO 350mlTEXIAO 200mlSHUANGFU 1500mlSHUANGFU 1000mlSHUANGFU 700mlSHUANGFU 350mlSHUANGFU 200mlRUFU 700mlRUFU 350mlRUFU 200mlValue Share(Bath Liq.Base)SH H/SCopyright 2002 ACNielsen32JF 02JF 03JF 02JF 03LIUSHEN95874640TEXIAO 1000ml9393432TEXIAO 700ml85454747TEXIAO 350ml92424645TEXIAO 200ml30215551SHUANGFU 1500ml2830SHUANGFU 1000ml3932SHUANGFU 700ml2746SHUANGFU 350ml4247SHUANGFU 200ml2972RUFU 700ml3747RUFU 350ml7248RUFU 200ml2250Weighted DistributionRmb/LitCopyright 2002 ACNielsen3302468101214JF 02MA 02MJ 02JA 02SO 02ND 02JF 03BLUENEWSHUNGFUNEWRUNFUNEWORANGESHUNGFUBLUE PINKPURPLEMEIFUJUNHENGValue Share(Bath Liq.Base)SH H/SCopyright 2002 ACNielsen34JF 02JF 03JF 02JF 03JF 02JF 03 JF 02JF 0313.512.5797665461000ml BLUE0.8303837250ml BLUE0.5736817750ml BLUE0.97245351000ml SHUANGFU(G)0.6303937250ml SHUANGFU(G)0.7746817750ml SHUANGFU(G)0.87147351000ml RUNFU(WHITE)2.5303837250ml ORANGE1.8746717750ml ORANGE3.7714534300ml SHUANGFU(G)0.8446820750ml SHUANGFU(G)0.9426347300ml BLUE1.3466821750ml BLUE1.5646045300ml PINK1456921750ml PINK1.1416146300ml PURPLE1.7266820750ml PURPLE1.6566549300ml RUNFU(WHITE)1.3226820300ml MEIFU(PINK)0.3226720750ml MEIFU(PINK)1226045LUXWeighted Dist.Rmb/LitVal.ShareRmb/PackCopyright 2002 ACNielsen35SO02JF03 chgLUX9.64.3250ML33300ML0.37.8750ML5.2-0.41000ML1.21.2DOVE10.67.8250ML33500ML01.1550ML01.2750ML7.67.6SO02JF03 chgXX12.21.3100ML0.50.1300ML6.80.41000ML4.9-0.8BIORE3.93.5300ML1.11.1750ML1.2-3.51000ML1.61.1QING XIN 4.84.8300ML1.31.3750ML3.53.5LIU SHEN14.72.5200ML1.30.4350ML3.91.9700ML3.1-5.61000ML5.34.41500ML1.11.1SO02JF03 chgOLAY6.31.3200ML0.60.4400ML2.40.5720ML3.31.4SFG6.12.2200ML0.60.2400ML2.50.9750ML31.1ZEST2.32.3200ML0.50.5400ML1.11.1750ML0.80.8Value Share(Bath Liq.Base)SH H/SCopyright 2002 ACNielsen36Rmb/PckSO01JF02 SO02JF03XX1000ML484444BIORE750ML555742BIORE1000ML444444QING XIN750ML4030LIU SHEN1000ML343232LIU SHEN1500ML3146LUX1000ML3838DOVE750ML5642OLAY720ML735943SFG750ML695138ZEST750ML4131Rmb/KgSO02JF03LUX750ML463561Copyright 2002 ACNielsen37SO 01 ND 01 JF 02 SO 02 ND 02 JF 03Value Share(Bath Liq.Base)DOVE750ML5.110.38.2LUXORANGE750ML2.733.7OLAYPINK720ML1.112.8LUXRUNFU(W)1000ML0.22.5XXMILK1000ML01.75.21.92.62.4QING XIN CAOYE750ML1.92.51.8XXPEACH1000ML1.41.31.10.50.61.7BIOREKAOZIRUN1000ML0.10.10.10.40.31.6LIU SHEN TEXIAO1000ML1.21.20.25.51.51.5OLAYPGBLUE720ML2.21.11.4XXJJYELLOW1000ML1.11.51.20.81.10.8XXJXXLUE1000ML0.80.60.60.40.40.4XXCOOLING1000ML0.90.30.30.70.50.2Copyright 2002 ACNielsen38Weighted DistributionSPPDJF 03JF 02 ND 02 JF 03JF 02 ND 02 JF 03DOVE750ML18.3LUXORANGE750ML8.2OLAYPINK720ML7.1LUXRUNFU(W)1000ML13.1XXMILK1000ML5.2QING XIN CAOYE750ML3.5XXPEACH1000ML4.4BIOREKAOZIRUN1000ML14.2LIU SHENTEXIAO1000ML6.1OLAYPGBLUE720ML4XXJJYELLOW1000ML2.1XXJXXLUE1000ML1.1XXCOOLING1000ML56564645595942384943444041474446484341343132606046434544434049504762716971576319306871728380536160918189353948555457604558615566610.6Rmb/LitCopyright 2002 ACNielsen39lXX lose share across all variants except MilklXX distribution gained most SKUs,and shelf choice increasinglXX share lose under the competition from MNB,Dove gained the most followed with Olay which consolidated share from other brands of Moisturizer segment;new comers Qingxin/Zest gained and drove Fresh while XX Cooling weaklXX 1Lit share declining,and share behind competitors in SKU level,price could be an issue behindCopyright 2002 ACNielsen40SO 01 ND 01 JF 02 SO 02 ND 02 JF 03XX14.712.517.77.98.611.7COOLING2.20.30.20.50.20.5300ML2.10.20.20.40.10.41000ML0.10.100.100BLUE7.77.42.52.21.74.1100ML2.82.621.612.6300ML4.54.60.40.50.61.41000ML0.40.10.10.10.10.1YELLOW0.50.71.51.21.40.8300ML0.30.51.411.10.61000ML0.20.20.10.20.30.2MILK0.10.50.922.72.9300ML0.10.30.61.62.22.51000ML00.20.30.30.40.4PEACH0.60.60.80.70.70.8300ML0.50.50.60.60.40.71000ML0.10.10.20.10.30.1TTT3.53.111.71.32.12.6100ML1.318.20.50.81.2300ML2.223.50.81.21.2TTT 300bag is of 0.1%in JF03Value Share(Bath Liq.Base)+/-%ChgSO02JF03 vs YA-5.8-0.6-0.50-3.3-0.8-2.4-0.10.30.201.91.70.200.10-4.2-2.7-1.5Copyright 2002 ACNielsen41SO 01 ND 01 JF 02 SO 02 ND 02 JF 03XX606162816467COOLING331613292722300ML3314122927191000ML11105261619BLUE605961755353100ML454343744552300ML3925253634271000ML1797241620YELLOW111917393132300ML1119173831321000ML997261619MILK3108423432300ML31084134331000ML3108241518PEACH181924423436300ML1819154033351000ML9916231618TTT524746625661100ML403531463243300ML242727394140TTT 300bag weighted dist.is of 164.43.93.66.05.85.8Number of SKU perdistribution pointCopyright 2002 ACNielsen4210.23.811.86.311.713.413.317.7159.39.97.98.611.78.39.889.112.811.58.18.84.311.225.416.76.35.712.73.52.82.36.33.72.73.73.22.643.201020304050607080JF 02MA 02MJ 02JA 02SO 02ND 02JF 030102030405060708090100JF 02MA 02MJ 02JA 02SO 02ND 02JF 03SAFEGUARDJBOLAYLUXLIU SHENLONG LI QIDOVEBIOREZESTValue Share(Bath Liq.Base)Weighted DistributionQingxin share scored to 7%in SO02 and 1.4%in JF03Copyright 2002 ACNielsen4321.625.927.433.229.720.514.914.94.73.8MAT JF02MAT JF03ANTI-GERMBEAUTY WHITENINGFRESHMEDICATEDMOISTURIZEROTHERSOTHERS29.720.5XX12.65.1LONG LI QI4.42.4MOISTURIZER27.433.2Olay6.511LUX2.64XX1.43.7DOVE0.32.3BIORE41.9FRESH21.625.9LIU SHEN13.410.2QING XIN4.4ZEST2.9XX0.90.4BEAUTY WHITENING 3.84.7LUX1.5SOFTTO10.7ANTIGERM14.914.9SAFEGUARD1312.7SO01JF02SO02JF03Value Share(Bath Liq.Base)Copyright 2002 ACNielsen4402468101214JF 02 MA 02 MJ 02 JA 02 SO 02 ND 02 JF 03Blue 200MLBlue 400MLBlue 720MLOthers 200MLOthers 400MLOthers 720MLPink 200MLPink 400MLPink 720MLValue Share(Bath Liq.Base)Weighted DistributionJF 02 ND 02 JF 03Blue 200ML3725Blue 400ML4229Blue 720ML2422Others 200ML43118Others 400ML3954Others 720ML1645Pink 200ML3830Pink 400ML3528Pink 720ML2422JF 02 ND 02JF 03Blue 200ML9086Blue 400ML7675Blue 720ML6568Others 200ML 119116121Others 400ML 1015270Others 720ML 776456Pink 200ML9188Pink 400ML7575Pink 720ML5969Rmb/LitCopyright 2002 ACNielsen450.50.60.91.74.86.1012345678910JF 02MA 02MJ 02JA 02SO 02ND 02JF 03OthersSkincareMoisturizerFreshBeautyWhiteningValue Share(Bath Liq.Base)Orange5.9%Copyright 2002 ACNielsen46JF02ND 02JF 03Beauty Whitening 2935Beauth Whitening 1000ml58Beauty Whitening 250ML2935Beauty Whitening 750ML2120Fresh 2833Fresh 1000ML58Fresh 250ML2833Fresh 750ML2125Moisturizer2531Orange 250ml2531Orange 750ML2124Skin Care17Others10Beauty Whitening5761Beauty Whitening 1000ml5139Beauty Whitening 250ML7371Beauty Whitening 750ML5151Fresh6360Fresh 1000ML4236Fresh 250ML7369Fresh 750ML5151Moisturizer575869695151Skin Care71Others93JF02ND 02JF 03Orange 250mlOrange 750MLCopyright 2002 ACNielsen4700.511.522.533.5JF 02 MA 02 MJ 02 JA 02 SO 02 ND 02 JF 03250ML500ML750MLValue Share(Bath Liq.Base)JF 02ND 02JF 03250ML2126500ML748750ML2126JF 02ND 02JF 03250ML8084500ML847263750ML6161Copyright 2002 ACNielsen480.80.60.90.70.83.32.41.92.51.80.60.40.50.50.52.21.61.11.91.4012345678JF 02MA 02 MJ 02JA 02 SO 02 ND 02JF 03CAOYE 300mlCAOYE 750mlGANJU 300mlGANJU 750mlValue Share(Bath Liq.Base)05101520253035404550JF 02MA 02 MJ 02JA 02SO 02 ND 02JF 03QingxinCaoye 300MLCaoye 750MLGanju 300MLGanju 750MLWeighted DistributionJF 03QING XIN49CAOYE 300ml52CAOYE 750ml45KAOGANJU 300ml50KAOGANJU 750ml46Rmb/LitCopyright 2002 ACNielsen490.30.610.80.90.40.20.6012345678JF 02MA 02 MJ 02JA 02 SO 02 ND 02JF 03Green 200MLGreen 400MLGreen 750MLYellow 200MLYellow 400MLYellow 750ML0102030405060JF 02MA 02 MJ 02JA 02 SO 02 ND 02JF 03ZestGreen 200MLGreen 400MLGreen 750MLYellow 200MLYellow 400MLYellow 750MLJF 03ZEST55GREEN 200ml60GREEN 400ml51GREEN 750ml44YELLOW 200ml59YELLOW 400ml51YELLOW 750ml43Rmb/LitCopyright 2002 ACNielsen50lXX lose share on Blue/TTT/CoolinglXX distribution gained most SKUs,and shelf choice increasinglXX share lose under the competition from MNBOlay gained the most followed with Lux/Dove drove Moisturizer segmentQingxin/Zest drove Fresh in summer season while XX Cooling weakCopyright 2002 ACNielsen51SO 01 ND 01 JF 02 SO 02 ND 02 JF 03XX10.312.112.38.19.57.9COOLING1.71.82.70.80.50.2300ML1.71.82.70.70.50.2BLUE4.86.25.83.74.52.7100ML3.432.92.32.71.5300ML1.43.22.91.41.71.2YELLOW0.20.80.50.40.70.2300ML0.20.80.50.40.70.2MILK00.10.51.21.52300ML00.10.51.11.41.9PEACH0.50.70.40.20.30.5300ML0.50.70.30.20.20.5TTT32.42.41.822.2100ML1.71.81.21.31.11.6300ML1.20.51.10.50.90.6Value Share(Bath Liq.Base)+/-%ChgSO02JF03 vs YA-3-1.5-1.6-1.9-0.9-0.9001.31.2-0.2-0.2-0.6-0.3-0.4Copyright 2002 ACNielsen520510152025JF 02MA 02MJ 02JA 02SO 02ND 02JF 03OLAYJBLIU SHENLONG LI QISAFEGUARDLUXSLEKLAFANGTOBABYValue Share(Bath Liq.Base)Copyright 2002 ACNielsen53East cityJF 02JF 03JF 02JF 03JF 02JF 03Olay354254694542XX586085856267Liushen566091854159Long L.Q.264312594744SFG504582726055Lux424476741836Slek352561484423Tobaby815SHE ALafang31413Copyright 2002 ACNielsen542932.728.8292719.27.310.55.65.5MAT JF02MAT JF03ANTI-GERMBEAUTY WHITENINGFRESHMEDICATEDMOISTURIZEROTHERSOTHERS2719.2XX8.76LONG LI QI2.81.4LUX3.10.2TOBABY0.5MOISTURIZER28.8293.75.70.62.30.72LUX4.31.6FRESH2932.7LIU SHEN15.2123.60.621.4XX2.10.5BEAUTY WHITENING 5.55.60.50.10.6ANTIGERM7.310.557.1LONG LI QI00.8SO01JF02SO02JF03OlaySLEKXXZESTLONG LI QIBAI LILUXLAFANGSAFEGUARDValue Share(Bath Liq.Base)Copyright 2002 ACNielsen5502468101214JF 02MA 02MJ 02JA 02SO 02ND 02JF 03Blue 200MLBlue 400MLBlue 720MLOthers 200MLOthers 400MLOthers 720MLPink 200MLPink 400MLPink 720MLValue Share(Bath Liq.Base)JF 02 JF 03 JF 02 JF 03 JF 02 JF 03Olay404657724542Blue 200ML231825Blue 400ML376129Blue 720ML265522Others 200ML 20344438Others 400ML 332564394Others 720ML 144287165Pink 200ML241730Pink 400ML376128Pink 720ML296322East H/S/DSHH/SEast AJF 02ND 02JF 03Olay1178485Blue 200ML8786Blue 400ML7874Blue 720ML6460Others 200ML127Others 400ML105Others 700ML76Pink 200ML9090Pink 400ML7673Pink 720ML6262Copyright 2002 ACNielsen5600.511.522.533.54JF 02MA 02MJ 02JA 02SO 02ND 02JF 03Fresh 300MLFresh 750mlMoisturizer 280MLMoisturizer 300MLMoisturizer 650MLMoisturizer 750MLOthers 280MLOthers 750MLValue Share(Bath Liq.Base)JF 02ND 02 JF 03Slek648687Fresh 300ML9195Moisturizer 280ML507075Moisturizer 300ML9393Moisturizer 650ML8786Moisturizer 750ML915553Others 280ML777779Others 750ML73JF 02JF 03JF 02JF 03JF 02JF 03Slek402765504423Fresh 300ML204216Fresh 750ml523Moisturizer 280ML306518326Moisturizer 300ML163216Moisturizer 650ML173415Moisturizer 750ML609357Others 280ML2795317211Others 750ML501015East H/S/DSH H/SEast A Copyright 2002 ACNielsen57012345678JF 02MA 02 MJ 02JA 02 SO 02 ND 02JF 03Green 200MLGreen 400MLGreen 750MLYellow 200MLYellow 400MLYellow 750MLJF 03ZEST63GREEN 200ml67GREEN 400ml51GREEN 750ml37YELLOW 200ml60YELLOW 400ml60YELLOW 750ml38Rmb/LitEast H/S/D SHH/SEast AZest467446Green 200ML364640Green 400ML326231Green 750ML255318Yellow 200ML323836Yellow 400ML326424Yellow 750ML245418Copyright 2002 ACNielsen580123456JF 02MA 02MJ 02JA 02SO 02ND 02JF 03ANTIGERM 400 MLANTIGERM 700 MLFresh 200 MLFresh 400MLMoisturizer 200MLOthers 200MLOthers 700MLJF 02JF 03JF 02JF 03JF 02JF 03Long Li qi314812604744ANTIGERM 400 ML816ANTIGERM 700 ML245312Fresh 200 ML310628Fresh 400ML18154219Moisturizer 200ML510Others 200ML252210123516Others 700ML18219414128East H/S/DSH H/SEast ACopyright 2002 ACNielsen590246810121416JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF03OthersSkincareMoisturizerFreshBeautyWhiteningValue Share(Bath Liq.Base)Copyright 2002 ACNielsen6000.20.40.60.811.21.41.61.82JF 02MA 02MJ 02JA 02SO 02ND 02JF 03ANTI-GERM 230 MLBEAUTY WHITENING 6 MLBEAUTY WHITENING 550 MLFRESH 8 MLMOISTURIZER 230 MLOTHERS 6 MLOTHERS 550 MLValue S