《小米公司介绍》PPT课件.pptx

,制作人：肖孟秋 演讲人：李坚,小米公司（全称北京小米科技有限责任公司）由雷军在2010年4月6日成立于北京银谷大厦，是一家专注于智能产品自主研发的移动互联网公司。 Millet company (full name Beijing Xiaomi technology limited liability company) by the Lei on April 6, 2010 was established in Beijing Yingu building, is an independent research and development of intelligent products focused on mobile Internet company. 小米的LOGO是一个“MI”形，是Mobile Internet的缩写，“MI”倒过来是一个少一点的心字，意味着小米要让用户省一点心。 Millet LOGO is a “MI“ shape, Mobile is the abbreviation of Internet “MI“ upside down is a little heart word means millet to allow the user to save a dessert. 小米的产品主要有MIUI、米聊、手机、电视、路由器等等。 Millet products are mainly MIUI, m chat, mobile phone, TV, router and so on. “为发烧而生”是小米的产品概念。 Born to have a fever millet product concept.,小米创始人：雷军 Millet founder: Lei Jun,1969年出生于湖北仙桃，于1992年参与创办金山软件，1998年出任金山软件CEO，1998年创办了卓越网。 1969 born in Hubei Xiantao, in 1992, and participated in the founding of Kingsoft, 1998 served as CEO of golden hill software. In 1998 founded the network of excellence. 2007年，金山软件上市后，雷军卸任金山软件总裁兼CEO职务，担任副董事长。 2007, Kingsoft listing, Kingsoft chairman and CEO Lei Juns office, served as vice chairman. 之后几年，雷军作为天使投资人，投资了凡客诚品、多玩、优视科技等多家创新型企业。 After a few years, Lei Jun as an angel investor, invested more, Eslite, superior technology and a number of innovative enterprises. 2010年4月6日，雷军选择重新创业，建立了小米公司，并于2011年8月16日正式发布小米手机。 In April 6, 2010, Lei choose to venture, a millet company, and officially released millet mobile phone in August 16, 2011. 2011年7月，雷军重返金山执掌网游与毒霸；2011年7月11日，正式担任金山软件董事长。 July 2011, Lei Jun in online games and return to Kingsoft Duba; in July 11, 2011, formally served as chairman of kingsoft. 2014年2月，雷军首次以280亿元财富进入“胡润全球富豪榜”，跃居大中华区第57名，全球排名第339位。 February 2014, Lei for the first time in 280 billion yuan of wealth into “global Hurun rich list“, ranked the Greater China District No. 57, ranking No. 339.,小米工作室（Millet studio）,2010年4月，雷军的师弟李华兵给雷军推荐一个从德信无线出走的团队做一款独立的手机硬件，得到了雷军的支持。随后这个团队被更名为“小米工作室”（小米公司最早的前身，之后又改为小米科技），他们计划做一个完全的手机体系“小米手机”，小米手机将尝试在全球复制电商模式。 In April 2010, Lei Juns brother Li Huabing to Lei Jun recommended a Techfaith wireless away from team do a separate mobile hardware and get the support of the Lei. Then the team was renamed “millet studio“ (millet, the earliest predecessor, and science and technology of millet), they plan to do a complete phone system - “millet mobile phone, millet mobile phone will try to copy in the global business model. 小米公司共计七名创始人，分别为创始人、董事长兼CEO雷军，总裁林斌，及副总裁黎万强、周光平、黄江吉、刘德、洪锋。 Millet company a total of seven founder, respectively, founder, chairman and CEO Lei Jun, Lin bin, President and vice president of Liwan Jiang, Zhou Guangping, Huang Jiangji, Liu, Hongfeng.,林斌，原谷歌中国研究院副院长 Lin Bin, former vice president of Google China Research Institute 黎万强，金山设计总监金山词霸总经理 Li Wanqiang, general manager of Kingsoft Jinshan design director 周光平，摩托罗拉北京研发中心高级总监 Zhou Guangping, senior director of Motorola Beijing R D Center 黄江吉，原微软中国工程院开发总监 Huang Jiangji, former director of China Academy of engineering, Microsoft 刘德，原北京科技大学工业设计系主任 Liu De, director of the Department of industrial design, University of Science and Technology Beijing 洪锋，Google美国高级软件工程师 Hong Feng, Google USA Senior Software Engineer,小米各业务负责人,小米的企业文化（Millet enterprise culture）,小米崇尚创新、快速的互联网文化。讨厌冗长的会议和流程，在轻松的伙伴式工作氛围中发挥自己的创意。 Millet advocating innovative, fast Internet culture. Hate lengthy meetings and processes, and play your own creative ideas in a relaxed working atmosphere.,小米没有森严的等级，每一位员工都是平等的，每一位同事都是自己的伙伴。 Millet is not a strict hierarchy, every employee is equal, every one of my colleagues are your partners.,小米相信用户就是驱动力，坚持“为发烧而生”的产品理念 Millet believe that the user is the driving force, adhere to the “fever and health” of the product concept。,MIUI,MIUI V4,MIUI（米柚）是小米科技旗下基于Android操作系统所开发的ROM（刷机用的镜像)，专为中国人习惯设计，全面改进原生体验，能够带给国内用户更为贴心的Android智能手机体验。MIUI发布五年来，研发团队达750人，每周升级已经累计发布249个版本，拥有激活用户1.5亿，遍布156个国家和地区、32种语言。 MIUI (M grapefruit) is millet technology of its Android operating system based on the development of ROM (brush with the mirror), designed for Chinese people are used to design, the overall improvement of the native experience, can bring to the domestic users more intimate Android smartphone experience. MIUI released five years, the R D team of 750 people, the weekly upgrade has been released 249 versions, with the user to activate the activation of the 156 countries and regions, 32 languages. 2010年8月16日，MIUI首个内测版推出。 In August 16, 2010, MIUI launched the first beta. 从MIUI 6开始，界面趋于扁平化，也更加简洁，功能也越多越强大 From MIUI 6, the interface tends to flatten, but also more concise, more powerful functions 。,MIUI V5,MIUI 6,MIUI 7/7.1,MIUI,MIUI有内测版、开发版、稳定版、体验版等等。MIUI会收集用户的反馈对ROM进行优化修改，定期发布更新包。基于安卓的版本从android 2.3到android 5.0.3 MIUI beta version, the development version, stable version, version and so on experience. MIUI will collect user feedback to optimize current ROM, regularly publish the update package. Based on the version of Android from Android 2.3 to 5.0.3 Android,MIUI制作团队、第三方ROM团队或者是刷机爱好者也会基于MIUI的ROM进行修改或者对其他机型进行适配。除以下品牌还有酷派、VIVO、一加、锤子等等。 MIUI production team, the third party ROM team or brush fans will be based on the ROM MIUI to modify or adapt to other models. In addition to the following brands are cool, VIVO, a plus, hammer and so on.,米聊,米聊是小米科技出品的一款支持跨手机操作系统平台（2010年12月10日发布Android版，12月23日发布iPhone版，2011年1月12日发布Symbian版），跨通信运营商的手机端免费即时通讯工具，通过手机网络（WiFi、3G、4G、GPRS），可以跟你的米聊联系人进行实时的语音对讲，信息沟通和收发图片。 M chat is millet technology produced a support cross mobile operating system platform (December 2010 10 released Android version, released a version of the iPhone on December 23, 2011 January 12, released the Symbian version), cross communication operators of mobile terminal free instant messaging tool, through the mobile phone network (WiFi, 3G, 4G, GPRS), with your meters chat contacts real-time voice conversation, information communication and receiving and sending photos. 但是在腾讯的微信和QQ面前，米聊一直都特别凄惨。 But in front of the Tencent and WeChat QQ, m chat has been particularly sad. 2014年2月，米聊业务被北京瓦力网络科技有限公司收购，两个团队将组建“小米互娱”。 In February 2014, m chat business is the acquisition of Beijing atools Co. Ltd., the two teams will be the formation of “millet mutual entertainment“.,MI PHONE,2011年8月16日，小米手机发布会暨MIUI周年粉丝庆典在798举行，小米手机1正式发布。 August 16, 2011, millet phone conference and MIUI anniversary celebration held in 798, millet phone 1 officially released. 2011年9月5日，小米正式开放网络预订，半天内预订超30万台，取得了重大的成功。 September 5, 2011, millet officially open network reservation, half day booking over 300 thousand units, has achieved great success. 2011年12月18日，小米手机1第一次正式网络售卖。5分钟内30万台售完。 December 18, 2011, millet phone 1 first official network sales. Within 5 minutes of the 300 thousand units sold. 当时在这样的一款小米手机的硬件配置丝毫不亚于世界上任何一家手机，而且只售价1999元（小米在以后的手机定价基本上都是1999元，为了就是让大多数中国人买得起高配置高性能高质量的手机）。而相同硬件配置的其他手机的售价基本上都在3000元以上。 Was such a millet phone hardware configurations in no less than a phone anywhere in the world, and only the price of 1999 yuan (millet in the future mobile phone pricing basically is 1999 yuan, is to let the majority of Chinese people can afford to buy high configuration for high performance high quality mobile phone). And the same hardware configuration of the price of other mobile phones are basically more than 3000 yuan. 2012年5月29日，小米公司通过官网预订和销售小米手机电信版，售完10万台。 In May 29, 2012, the company through the official website booking and sales of millet mobile phone telecommunications version, sold 100 thousand units. 2012年6月7日，小米公司通过官网实现7 x 24小时开放购买，并完善售后服务渠道。 June 7, 2012, millet company through the official website to achieve 24 x 7 hours open to buy, and improve after-sales service channels. 2012年6月26日，小米公司董事长兼CEO雷军宣布，小米公司已完成新一轮2.16亿美元融资，此轮融资小米公司估值达到40亿美元。 On June 26, 2012, millet company chairman and CEO Lei Jun announced, millet company has completed a new round of financing $2.16 billion, millet of this round of financing company valuations reached 40 billion dollars.,小米手机1 Millet phone 1 手机尺寸：125mm63mm11.9mm Cell phone size: 125mm * 63mm * 11.9mm 屏幕尺寸：4.0英寸 Screen size: 4 inches 屏幕分辨率：480854(FWVGA)像素 Screen resolution: 480 x 854 (FWVGA) pixels 后置相机：800万像素 Rear camera: 8 million pixels 视频拍摄：支持1080P视频拍摄 Video shot: support for 1080P video shot 操作系统：MIUI OS；运行内存：1GB Operating system: OS MIUI; running memory: 1GB CPU型号：高通 snapdragon QSD8260； CPU model: Qualcomm QSD8260 snapdragon; 核心数：双核 Core number: Dual Core,MI PHONE,2012年8月16日，小米第二代手机在北京798艺术中心正式发布。 August 16, 2012, millet second generation mobile phone officially released in Beijing 798 Art center. 2012年11月29日，中午12点，15万台小米手机2 于1分43秒售罄。 In November 29, 2012, 12 noon, 150 thousand sets of millet mobile phone 2 minutes and 43 seconds sold in 1. 2012年12月24日，圣诞节专场小米手机25万台开始放购，小米让世界刮目相看。 In December 24, 2012, 250 thousand Christmas Special millet mobile phone to buy millet, let the world sit up and take notice. 小米手2和之后推出的升级版小米手机2S是当时销量和评价最好的产品。 Millet hand 2 and after the launch of the upgraded version of the millet phone 2S is the time to sell and evaluate the best products.,2012年8月16日，小米第二代手机在北京798艺术中心正式发布。 August 16, 2012, millet second generation mobile phone officially released in Beijing 798 Art center. 2012年11月29日，中午12点，15万台小米手机2 于1分43秒售罄。 In November 29, 2012, 12 noon, 150 thousand sets of millet mobile phone 2 minutes and 43 seconds sold in 1. 2012年12月24日，圣诞节专场小米手机25万台开始放购，小米让世界刮目相看。 In December 24, 2012, 250 thousand Christmas Special millet mobile phone to buy millet, let the world sit up and take notice. 小米手2和之后推出的升级版小米手机2S是当时销量和评价最好的产品。 Millet hand 2 and after the launch of the upgraded version of the millet phone 2S is the time to sell and evaluate the best products.,MI PHONE,2013年9月5日下午2点，小米公司在北京国家会议中心举行新品发布会，正式发布其产品小米手机3，售价1999元。 In September 5, 2013 2 pm, millet company held a new conference in Beijing National Convention Center, officially released its products millet mobile phone 3, the price of 1999 yuan.,小米手机4于2014年7月22日下午2点，在北京发布。小米手机4移动4G版在2014年9月9日中午12点在小米官网正式开卖，售价依然是1999元。 2014年11月7日，联通4G版小米手机4发布，支持TD-LTE/FDD-LTE/WCDMA/GSM制式。2015年1月27日，电信4G版小米4 手机开放购买。 Millet phone 4 in July 22, 2014 at 2 pm, released in Beijing. Millet mobile phone 4 4G version in September 9, 2014 12 at noon on the official website of millet officially on sale, the price is still 1999 yuan. November 7, 2014, China Unicom 4G version of millet phone 4 release, support TD-LTE/FDD-LTE/WCDMA/GSM standard. January 27, 2015, telecom 4G version of millet 4 mobile phone open to buy. 宣传噱头是边框采用“奥氏体304不锈钢”、“一块钢板的艺术之旅”。 Publicity stunt is the border using the “304 austenitic stainless steel“, “a steel plate of the art of travel“.,2013年4月9日米粉节上推出小米2A。其作为小米2S的青春版，硬件配置较比小米2S有所缩水，价格也较比低。 The introduction of millet 2A Rice noodles Festival on April 9, 2013. As millet 2S youth version, hardware configuration than millet 2S has shrunk, the price is relatively low.。,MI PHONE,小米note 发布于2015年1月15号，分为两个版本即小米Note手机和小米Note顶配版，小米Note售价分别为2299元起和2999元。 Millet note released in January 15, 2015, is divided into two versions that millet Note mobile phone and millet Note top distribution version, millet Note price of 2299 yuan, respectively, and 2999 yuan. 小米note是小米发布的高端机型，采用当时一流的硬件配置，主流的5.5寸全高清2.5D大屏、3GB的运存、骁龙801处理器，售价突破2000元，但是在当时依然是无与伦比的高性价比产品。 Millet note is released millet high-end models, with then first-class hardware configuration, mainstream 5.5 inch Full HD 2.5D big screen, 3gb of storage and transportation, snapdragon processor 801, price breakthrough 2000 yuan, but at that time is still unparalleled high price products.,2013年7月31日，小米公司发布红米手机。红米手机是小米一款入门型手机，也属于小米手机系列其中一个产品，但是定位于千元机，但是依然是高配高质量高性价比。随后又发布了红米1S、红米note、红米2、红米2A等一系列中低端机型。 In July 31, 2013, millet company released red rice mobile phone. Red cell phone is millet a entry-level phones, but also to the millet phone series one of the products, but the position to thousands of machines, but is still high allocation of high quality and high price. Then release the red rice 1S, red rice note, red rice, red rice 2A 2 and a series of low-end models. 红米的出现抢了中国的山寨和杂牌机的奶酪，搅乱了中低端手机的市场。 Red rice appeared robbed and the copycat brand-name machine China cheese, disturbed the low-end mobile phone market.,MI PHONE,小米4C于2015年9月22日发布，自称为“小王子”，是小米4i的国行版本。小米4C采用5英寸1080p屏幕，搭载骁龙808六核处理器，配置与小米4i相比更加强大。 Millet 4C released in September 22, 2015, called “the little prince“ is the state line version of millet 4i. Millet 4C uses 5 inches 1080p screen, equipped with 808 Xiaolong six processor configuration, compared with millet 4I more powerful. 小米4i是小米公司在印度推出了首款针对海外的手机，因为在印度销售很好，也为了迎合中国消费者的需求，所以推出性价比更高的小米4C。 Millet 4I is the first company in India to launch a mobile phone for overseas, because the sales in India is very good, but also in order to meet the needs of Chinese consumers, so the introduction of a higher price of millet 4C. 小米官网在售的大部分红米手机都定价在1000元以内，红米Note3是小米公司在2015年11月24日发布的手机，红米Note3采用全金属，加指纹识别，采用2Ghz的MT6795八核处理器。 Official website of millet in the majority of commercial rice phone are priced at less than 1000 yuan, red rice note3 is millet company in mobile phone released November 24, 2015, red rice note3 with all metal, and fingerprint identification, using 2GHz mt6795 eight core processors.,Other products,MI Router MI Bracelet MI WIFI MI Data line,MI BOX,MI PAD,MI Sound,MI Headphones,MI Rabbit,其他产品,MI TV,MI Patchboard,MI Mobile di,MI Bag,MI T-shirt,还有其他一些列产品，例如：数码配件、平衡车、体重秤、血压计、智能床灯、运动相机等等。 There are a number of other products, such as: digital accessories, balance car, body weight scale, blood pressure meter, smart bed lights, sports cameras and so on.,对比(contrast),在同时期发布的一系列热门旗舰手机和电视的硬件对比中，除品牌上，小米都是有很高的性价比。 In the same period released a series of popular flagship phone and TV hardware contrast, in addition to the brand, millet is a very high price.,小米生态圈(MI ecological circle),小米从一开始由做软件到做互联网服务再到做硬件产品，形成了小米模式的“铁人三项”。从手机到小米智能家居，穿戴设备，再到金融等等领域，迅速崛起。这几年，小米从一家创业团队到估值数百亿美元的公司。小米的高速增长离不开小米背后构建的产业链和忠实的用户。 Millet from the start by making the software to do the Internet service to do hardware products, the formation of the millet mode “Triathlon“. From mobile phone to millet smart home, wearable devices, and then to finance and so on the field, the rapid rise. In recent years, millet from an entrepreneurial team to the valuation of hundreds of billions of dollars of the company. Millets rapid growth can not be separated from the industry chain behind the construction of millet and loyal users.,多看并入小米做电视、盒子业务。See more into millet TV, box business. 雷石（KTV点歌系统公司）提供手机和KTV的互动功能，迅雷提供视频、下载服务。 Lei Shi (KTV VOD Systems) to provide interactive feature phone and KTV, video, thunder download service. 凡客诚品提供物流服务。Where the provision of logistics services. 顺为基金为小米提供优秀项目和团队。 Shun fund for the fund to provide outstanding projects and team. 紫米电子，位于江苏无锡，负责小米移动电源业务。在半年多时间里做两款移动电源卖到300万台。 Purple electronic, is located in Jiangsu Wuxi, in charge of millet mobile power business. In more than half a year to do two mobile power sold to 3 million units. 西米科技，位于成都，小米与（游戏开发商）西山居的合资公司，专注于电视游戏研发。这是为丰富小米电视生态圈而设的。 Sago technology, located in Chengdu, and millet (game developer) Westhouse joint venture company, focused on the video game development. This is to enrich the ecological circle of millet TV set. 创米科技，位于上海，小米与（ODM厂商）龙旗科技的合资公司，专注于智能家居产品。 A M a technology, located in Shanghai, millet and (ODM manufacturers) dragon flag technology joint venture, focusing on smart home products. wifi.io，小米收购的一家团队，目前在小米路由器旗下智能家居部门，为其开发智能Wi-Fi模块。 Wifi.io, a team of millet acquisition, currently in the millet routers smart home sector, for its development of intelligent Wi-Fi module. 云蚁、Yeelink，分别是智能网络摄像头、智能灯泡产品的创业公司。 Cloud ant, Yeelink, respectively, is an intelligent network camera, smart light bulb products Venture Company. 加一联创，小米投资，负责小米活塞耳机业务。 Plus a LIAN, millet investment, responsible for the millet piston headset business.,MI FANS,米粉是指异军突起的小米公司产品的狂热爱好者。 MI FANS refers to the millet companys products A new force suddenly rises. enthusiasts. 4月6日是小米公司成立的日期，为了回馈一路支持的粉丝，小米将4月8日定名为米粉节。每年都会在这一天及后续几天举办粉丝的盛大狂欢，并进行米粉的答谢活动。 April 6th is the date of establishment of the company, in order to repay the way in support of the fans, millet will be named Rice noodles Festival April 8th. Grand carnival fans held on this day and the following days every year, and for the activities of Rice noodles. 2012年4月，小米在798的D-park举办第一届米粉节。小米创始人兼CEO雷军在送给米粉的贺卡上写道：“小米的哲学就是米粉的哲学。在这些狂热的粉丝的支持下，小米当日创造了6分多钟销售完10万台手机的记录。 April 2012, millet in 798 of the D-park held the first rice festival. Millet founder and CEO Lei wrote in the card to Rice noodles: “millet philosophy is the philosophy of Rice noodles. Under the support of these fanatical fans, millet day to create more than 6 minutes to sell 100 thousand mobile phone records.,米粉多在小米社区、小米论坛活动，分享资源和经验，提出意见和建议。 Rice more in the millet community, millet forum activities, share resources and experience, put forward opinions and suggestions. 小米的成功离不开米粉的支持，小米在全国222城市建立米粉同城会，并且每年都会在米粉节做大促销，答谢米粉。 Rice millets success is inseparable from the support, millet 222 cities in the country established rice city, and every year in rice Festival bigger and promotion, thanks to rice.,营销模式(marketing model),1、高调发布产品，低价售卖 1, a high-profile release of products, low-priced sale 小米的每一个产品都是高配置，配件供应商都是像SONY、LG、高通这样的一流供应商，并且找英华达、富士康、纬创这样的代工厂生产，在保证高配的同时也保证手机的质量，然而价格确是同配置手机的一半左右。 Millet every products are high configuration and parts suppliers are like Sony, LG, Qualcomm such first-class supplier, and find Inventec, Foxconn, Wistron such OEM factory production, ensure high allocation and also ensure that the phone quality. However, the price is really with about half of the configuration of the phone. 2、饥饿营销，供不应求 hunger marketing, in short supply 小米采取互联网线上抢购模式，至少提前一天预约，星期二中午12点限量抢购，供不应求，一机难求。 Millet take Internet online buying patterns, at least a day in advance, Tuesday 12 noon Limited buying, demand exceeds supply, a hard to come by. 3、网络营销，降低成本 network marketing, reduce costs 通过微博、暴风影音、QQ空间等互联网社交手段推广小米手机信息，形成庞大的粉丝团。中关村、太平洋等手机评测网站对小米的评价与支持。 Through micro-blog, storm, QQ space and other Internet social networking tools to promote mobile phone information, the formation of a huge fan group. Evaluation and support of Zhongguancun, Pacific and other mobile phone evaluation website. 4、口碑营销，好货好卖 4, word of mouth marketing, good goods to sell 小米在卖出低价高配的产品的同时，也把用户当作做朋友，支持手机发烧友对手机进行拆机，三防测试等曝光并分享经验。 Millet to sell at high price products at the same time, the users as friends, support mobile phone enthusiasts on the phone to disassemble and anti-corrosion test exposure and share experiences. 5、代理商、运营商合作营销 5, agents, operators cooperation marketing 小米与中国移动、中国联通、中国电信合作推出合约机，与中国移动，中国电信合作推出小米移动电话卡 Millet and China Mobile, China Unicom, the China Telecom to launch a contract machine, and China Mobile, China Telecom to launch a mobile phone card millet,营销模式(marketing model),小米能用饥渴营销方式因中国以社会渠道销售为主，用户要自己掏钱买手机，更关注手机性价比；2011年小米发售手机的时候处在从功能手机转换为智能手机的阶段，巨大的需求为小米的饥饿营销营造了空间。 Millet can use hunger marketing way for China to social channels mainly, users have to pay out of their own pockets to buy mobile phones, pay more attention to the mobile phone price; 2011 millet offering mobile phone time in from feature phones conversion stage for smart phones, huge demand for millet hunger marketing to create a space.,小米的饥饿营销带来的销量和利润让华为，魅族和其他手机厂商眼红不已，于是他们也粉粉推出这样的销售模式。 Millet hunger marketing sales and profits for Huawei, Meizu and other mobile phone manufacturers jealous unceasingly. So they, too, powder launched this sales model. 但是这样的营销也遭到了广大消费者的反感和唾弃，最近一段时间各手机厂商已经逐渐取消这样的销售模式 But such marketing has been the vast number of consumers of resentment and cast aside, a recent period of time the mobile phone manufacturers has been gradually cancelled this sales model 。,小米的成功(Millet success),小米的成功离不开小米的超高性价比的产品，离不开前身大公司的经济基础，离不开小米互联网的销售模式，离不开背后支撑着的生态产业链，离不开“铁人三项”的小米模式，离不开和雷军一起奋斗的IT界的精英，离不开米粉的支持与爱戴 Millets success is inseparable from the millet high price products, can not be separated from the economic foundation of the predecessor companies, is inseparable from the millet Internet sales model, is inseparable from the support behind the eco