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、Translate the following phrases into Chinese（15 分）1. Distribution channel2. Marketing environment3. Target customer4. Natural resource5. Sustainable development6. Annual report7. Well-recognized8. Company s image9. New alternative10. Target market11. Respondent12. Brand positioning13. Product origin14. Final consumer15. On-line shopping二、Translate the words into English （15 分）1 .市场细分2 .调查问卷3 .年度收入4 .生产线5 .品牌忠诚度6 .第一手数据7 .周年特卖8 .绿色营销9 .销售机会10 .主流购买者11 .成本定价12 .市场占有率13 .实体产品14 .销售促进15 .公共关系三、Translate the sentences into Chinese（40 分）1、 Advertising objectives should be realistic, precise, measurable and consistent with the organization s overall marketing objectives.2、The core beliefs and values people hold in a given society are hard to change.3、Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants.4、The marketing environment refers to any outside factors and conditions related to the marketing activities of an organization.5、Market research is the systematic collection, analysis and reporting of data to aid marketing decision making.6、The segments you choose to serve are your Target Markets.7、 G reen marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants.8、Direct channel means that you sell your products or services directly to the final users without involving any wholesaler, retailer, broker or agent.四、Choose the suitable words to complete the sentences and fill the word in the blank.（10 分）order, cost, enquire, free, dimensions, charge, guarantee1. Good morning. Im phoning to _about your personal computers.2. You asked about the _. They are 3.5 meters wide, and.3. Youre in our _ _ delivery area, so therell be no extra _ for delivery. 4. We _ delivery within two weeks after you place an _. 5. It _ us $5.8 to make one unit, but we only _ _you $6. 五、Reading comprehension （20 分）The home computer industry has been growing rapidly in the United States for the last ten years. Computers used to be large, expensive machines that were very difficult to use.But scientists and technicians have been making them smaller and cheaper while at the sa me time they have been made easier to use. As a result, theirpopularity has been increasing as more people have been buying computers for their homes and businesses. Computers ha ve been designed to store information andcompute problems that are difficult for human beings to work out. Some have voices that speak with the operators. Stores use computers to keep records of theinventories（ 库存货物 ）and to send bills to their customers. Offices use computers to copy letters, record business and keep in touch with other offices. People have been using computers in their homes to keeptrack of the money they spend.One important new use for computers is forentertainment . Many new games have been designed to be played on the computers. People of all ages have been playing these game s, People also have been buying home computers to play computer games, watch movies and li sten to concerts at home. They have become very popular indeed.1. Computers used to.A. work rapidlyB. be large and expensiveC. be easy to useD. be used for fun2. In recent years, computers are being made.A. larger and more expensive B. smaller and cheaperC. more difficult to use D. to work more slowly3. Home computers can be used for .A. writing letters B. playing games C. doing business D. all of the above4. Salesmen use computers mainly to .A. check the list of goods and materials that are kept in the store houseB. play games for pleasureC. talk with their friendsD. write letters5. The best title for the passage would be .A. New Uses For Computers B. The Popularity of Home ComputersC. The Home Computer Industry D. Computers At Home6、 Please match the English words in Column A with its means in Column BABpopularity a diversion that holds the attentioncomputethe quality of being widely admired or accepted or sought afterrecords a line or route along which something travels or movesentertainmentcalculatetrackanything providing permanent evidence of or information about pastevents
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