IBM与软件的故事顶级企业的发展思路.ppt

IBMsoftwarestoryTheIBMsoftwarestoryPreparedforIBMby11thAvenue page1 IBMsoftwarestoryPeopleconsumeonlywhattheyneed whentheyneedit TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystemthatenablesmorethan300industrialcustomers 900serviceprovidersand11 000householdstobettercontroltheirenergyusage Userswillbeabletoestablishconsumptionprotocolstominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergyresourceswhenavailable page4 IBMsoftwarestoryTheyknowthebestwayfromAtoB TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern affordableandheavilyusedpublictransportnetworksintheworld byaddinganintegratedpaymentoptionthatcanbeusedforthebusorthetrain plusparkingandvehiclecongestioncharges Andinthebackground thesystemstudiestheusagedatatohelpdesignnewschedulesandroutesthatwillfurtherreducecongestion page5 IBMsoftwarestoryTheyaccessthebestandbrightest fromanywhere Amedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionalstoviewmedicalimages suchasXrays computedtomographyscansandMRIs viawiredandmobiledevices includinglaptops smartphonesandWeb enabledPDAs whichallowsdoctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistance abreakthroughforthemedicalprofession page6 IBMsoftwarestoryTheyspendmoretimewiththepeopleandthingstheylove HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemtoconnectoversocialnetworks sharephotos planrides createblogsandengageinawaythatturnstheircustomersintosellers page7 IBMsoftwarestoryTheyseehiddenpatterns BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfromallparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata Usingthisconsolidatedinformation theorganizationcanimprovenegotiationswithhealthprovidersregardinghealthcarecosts predictmedicalexpensesandbetteridentifymemberriskfactorsforhealthissuesandhospitalization page8 IBMsoftwarestoryTheyrecognizeproblemsbeforeit stoolate OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoanadvancedwarningsystem Usingthissingle reliablesourceofinformation teacherswillgaininsightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreasedvisibility Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate helpingsteerstudentsontherightpathandreducedropoutrates page9 IBMsoftwarestoryBehindeveryoneoftheseexamplesisabusiness governmentoranindustrythathasusedsoftwareinnewways page10 IBMsoftwarestoryToday morethanever organizationsusesoftwaretoenableeveryfacetoftheirbusiness page11 Business Software IBMsoftwarestoryButwithnewmodelsandwaysofworkingcomenewchallenges page12 DataeverywhereAstheworldbecomesmoreinstrumented thechallengeistogetmoreoutofthewealthofnewinformation frommanagingdatatodevelopinginsights Newexpectationsforvalue GlobalintegrationandconnectivityAstheworldbecomesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise businessescannolongeraffordtooperateasislands Morethanever theyneedtofindwaystoconnectbothinternallyandexternally Customerexpectationshaveneverbeenhigher Personalizedservice deliveredflawlessly DifferentiationthroughpeopleAsalways it sthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults Buttoday it saboutmorethanjustthoseonyourpayroll thegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees partners suppliers andcustomerstohelpcreatenewvalue Business Software SecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices Itnowexistsonvirtualplatforms acrossdispersedteamsandplayers Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience thegreatertherisk IBMsoftwarestoryAndasaresult anewsetofneedshasemerged TurninformationintoinsightsIncreaseagilityConnect collaborate page13 Business Enablebusinessservice productinnovationDriveenterpriseoperationseffectiveness efficiencyManagerisk security compliance Software IBMsoftwarestoryTheseneedsrangefrombuildingtechnologyadvantagetodevelopingnewstrategicbusinesssolutions Businesssolutions page14 Ineedtomakebetteruseofmycompany sinformation Thatmeansmycompanyhastodoabetterjobmanagingdataandcontent Withtimelyaccesstocleandata wecoulddevisenewwaystoserveourcustomers Ineedbetterwaystoconnectmyteamtoimprovetheirproductivityandabilitytomaketimelydecisions Byconnectingkeyprocessesandenhancingcollaboration wecanbemoreresponsivetoourcustomersandpartners Ineedtocreatemoreefficiencywithinourexistinginfrastructure Thatstartswithgreatervisibilityandcontrolacrossallofouroperations bothITandenterprise andbettermanagementofouroverallresources TurninformationintoinsightsIncreaseagilityConnect collaborateEnablebusinessservice productinnovationDriveenterpriseoperationseffectiveness efficiencyManagerisk security complianceTechnologyadvantage Ineedtocreatetheprocessesandflexibleinfrastructureourorganizationneedstoreactmorequicklytochangingmarketconditions Ineedtodeliversmarterproducts servicesandcapabilitiesmoreefficientlyandreducecostandriskacrosstheproductandapplicationlifecycle whilealsoprovidingbetterserviceexperiencestomyendcustomers Ineedtoensurethatmyorganizationispro activelyidentifyingallthedifferenttypesofriskstoourbusiness andthatwehavesecurityandresiliencyplansinplacetoaddressanythreatordisruption IBMsoftwarestorySmartersoftwareforasmarterplanet page2 IBMsoftwarestoryOnasmarterplanet softwareischangingthewaypeoplelive page3 IBMsoftwarestoryAddressingtheseneedsrequiressmartersoftware page15 IBMsoftwarestoryTurninformationintoinsightsSmartersoftwareknows acts page16 Casestudy Carrefour TheCarrefourGroupisthepremierretailerinEuropeandthesecondlargestworldwide withmorethan15 000multi formatstoresin33countriesandmorethan490 000employees UsingIBMSoftwareforBusinessIntelligenceandAnalytics Carrefourhasbeenabletoleverageitscustomers consumptionpatternstoestablishthemostpopularloyaltyprograminFrance withnearly14millionmembers Byleveraginghistoricaltransactiondataandreal timebusinessanalytics Carrefourcanidentifyitsmostprofitablecustomers whatproductstheybuy and mostimportantly whatproductstheywouldbewillingtobuywiththerightincentive Marketerscancrafthighlytargetedcampaigns executethemrapidlyandgaugetheirimpactinstantaneously Withthecapabilitytodistributepromotionsthroughkiosks mobilephones Websites andhand helddevices SmarterSoftwarefromIBMhasdirectlysupportedCarrefour seffortstostrengthencustomerloyaltybycreatingacommoncustomerexperienceacrossallofitsretailformats IBMsoftwarestoryIncreaseagilitySmartersoftwareadapts page17 Casestudy SMC SMC whichisheadquarteredinSingapore isaleadingpneumaticssupplier Whilehavingamplewarehousespace thecompanyhadoutgrownmanualinventorycontrolprocesses Theyneededasystemthatcouldhelptrackthousandsofdifferenttypesofvalves sensors fittingsandvacuumsinreal time aswellashandlemillionsofshipments UsinganIBMandIBMpartnerdatabasemanagementsolution SMCwasabletointegratereceiving stocking replenishment orderfulfillmentandshipping givingthemup to the secondvisibilityofitsinventoryandproductwhereabouts WithIBM ssoftwareapplications SMCisabletoconductimmediateandseamlessdownloadingofcustomerordersandnewpartswithoutcostlyanderror pronere keyingofinformation Withgreatervisibilityandcontrolacrossthesystem staffmembersatthewarehouseareabletocollaborateinnewwaysandrespondfastertochangesinthesupplychain Mostimportantly thesolutionassuresthatwarehouselocationsdon tdropbelowminimumstocklevels WithIBMsoftware SMChasbeenabletoincreaseshippingcapacityacrossAsiaby25percent whilereducingexpensesby25percent allwhilemaintaininga100percentaccuracyofordersplaced IBMsoftwarestoryConnect collaborateSmartersoftwareconnects page18 Casestudy ShikokuElectricPowerCompany Oneof10electricutilitiesinJapanthatgeneratesanddeliverspowerlocally ShikokuElectricPowerCompanysupplieselectricalservicetomorethan2 8millionpeople Aspartofamulti utilitybusinessgroup thecompanyhasexpandedbeyondtheelectricalserviceinfrastructureitoriginallydeveloped andnowoffersnewdatacommunicationsservices includingcableTV internetandphoneserviceoverfibertothehome IBMSoftwareforMessagingandCollaborationhashelpedShikokuimplementacommunicationssystemforknowledgesharingthroughoutthecompany includingcriticalinformationtoenablerapidrecoveryfrompoweroutagesduringemergenciessuchasearthquakes Bystrengtheningbasicaccesscontrolandsettingupaframeworktoaddresstheissueofinformationleakage thecompanyhasalsocreatedanenvironmentofimprovedgovernance Whetherit sdailybusinessmanuals orprocedurestosolveequipmentproblems orrecoveringquicklyfrommajoroutages SmarterSoftwarefromIBMhashelpedShikokuconnectitsemployees customersandpartnerstogether anddeliveranenhancedlevelofservicethroughout IBMsoftwarestoryEnablebusinessservice productinnovationSmartersoftwaredelivers page19 Casestudy Frenchbiomedicalcompany AFrenchbiomedicalcompanyhasanambitiousmission developthemostadvancedartificialhearttodrasticallyextendthelifeofheartdiseasepatients Whiletheheartincludesmanytechnologicalandbiomedicalfirsts perhapsthebiggestbreakthroughistheheart sstate of the artuseofsoftwareandsensorstoadjustitsownperformance ThecompanyentrustedIBMtodevelopthesoftwareandsub systemskeytotheirsuccess Dependingonthepatient slevelofexertion theheartadjustsitsspeedandbloodpressuretofeedmoreoxygentothebody Thatallowsforamorenormal andvariable levelofphysicalexertion whetherthepatientissittingstill climbingaflightofstairs ortakingabriskwalk Thebuilt insoftwarealsoallowsthedevicetoberemotelymonitoredanddiagnosed sparingpatientsfrequenttripstothehospitalforroutinecheckups WithSmarterSoftwarefromIBM patientswiththeseartificialheartsenjoygreaterautonomyandfreedomtogoabouttheirlives whiletrustingthattheirphysiciansandhospitalhaveallthemostup to the momentinformationtoensurethey reheathyandsafe IBMsoftwarestory page20 Enablebusinessservice productinnovationSmartersoftwaremonitors controls Casestudy McCarranInternationalAirport UsingIBMSoftwareforAssetandServiceManagement McCarranInternationalAirportinLasVegas Nevadawasabletosignificantlystreamlineandoptimizeitsentireoperations anddeliveracustomerexperienceratedasthebestinthecountry McCarranwasabletoincreaseitsefficiencyandservicequalitybyunifyingthemanagementofallITandoperationalassets andconsolidatingthevariouslegacyfinancialandoperationalsystemsinoneplace Keybenefitsincludesignificantlyimprovedtechnicianproductivity acceleratedresolutionofrepairs reducedITcosts increasedrevenuethroughaccuratechargebacks enhancedsecurityandstreamlinedcompliancereporting Sowhetherit sapotholethatneedstoquicklybefixedonarunway orwhetherit sensuringthatcustomerbaggageisappropriatelyrouted orthattherightpeoplehavetherightsecurityaccessattherighttime SmarterSoftwarefromIBMhashelpedMcCarranAirportdistinguishitselfbyoptimizingitsinternalworkflowsystemsandintegratingitspreviouslysiloedassets IBMsoftwarestoryDriveenterpriseoperationseffectiveness efficiencySmartersoftwareoptimizes page21 Casestudy SwissRe Tohelpmanageitsgrowth SwissRemovedfromasiloed manualapproachinmanagingkeyITprocessestoanend to endservicemanagementmodelinwhichITprocessesarestandardized automatedandalignedwithbusinessneeds Oneareawherethisshiftcanbeseenisintheorganization shandlingofchangeandreleasemanagementprocesses It snotunlikelythatduringasingleweekendITstaffmustimplementbetween200and1 000ITchanges SwissRepartneredwithIBMtoimprovetheirchangeandreleasemanagementbyaligningsoftwaredeliverywithbusinessrequirements predictingfutureITrequirementsandassessinghowchangescouldaffectservice andautomatingpreviouslymanualprocessestoensurequalityandreduceerrors WithSmarterSoftwarefromIBM SwissRehasbeenabletodeploynewservicesfasterandwithfewererrors Infact someservicechangesthatpreviouslytookdaystodeploycannowbecompletedinjust10minutes Andwithaconsolidatedviewoftheirinfrastructure developerscancreatenewservicestorunonexistingresourcesratherthansourcingwholenewtechnologies IBMsoftwarestoryManagerisk security complianceSmartersoftwareprotects page22 Casestudy AlliedIrishBanks Ascompetitionandregulationincreases AlliedIrishBanksneededtobecomemoreagileandcost effectiveinservingitsretailcustomers Thus thecompanyembarkedonacompletetransformationofitsretailbankingsystem Aspartofthetransformation thecompanyneededtoreplaceitsexistingmainframesecuritysystem Movingforward theyneededacomprehensivesuiteofsecuritytoolsthatwouldhelpthemrigorouslyenforcesecurityaswellasautomateadministrationandauditingforboththenewbankingplatformanditslegacyenvironments TheyworkedcloselywithIBMBusinessPartnerRSMPartnerstoreplacetheirexistingmainframesecuritysoftwarewithanIBMServiceManagementsolutionthathelpsthemstayaheadofsecuritythreatsandlowerthecostofcompliancewithlegalandregulatoryrequirements WithSmarterSoftwarefromIBM AlliedIrishBankswasabletoestablishmorerobustandsecureprotocolsovertheirIT freeingbankstafftofocusmoreonqualitycontrolandimprovingcustomerservice IBMsoftwarestory page23 AtIBM webelievesoftwarecanmaketheworldworkbetteroneclientatatime IBMsoftwarestory page24 Alotofothercompaniesclaimtheydothesamething Buttheydon t Theycan t Theirsoftwaredoesn tworklikeoursoftware IBMsoftwarestory page25 Weknowwhatittakestosolveourclients biggestchallenges andwe vespentthelast50yearsdeliveringsoftwarethatisfueledbyexpertise builtforchange andreadyforwork IBMsoftwarestoryFueledbyexpertiseWeknowsoftware Butmoreimportantly becausewe reIBM weknowhowsoftwareconnectstohardwareconnectstoservices andwhatittakestomaketechnologyinfrastructurerun Butwealsoknowhowtoapplysoftwareforrealresults Weknowindustries theworldofbusiness andhowworkgetsdone Weknowsystems bothnaturalandman made Weknowhowtheworldreallyworks andwhatittakestomaketheworldworkbetter page26Proofpoints40innovationcentersworldwide focusedonsolutionsfordozensofindustries26 000developers80R Dlabs4 000patentsin200830 000partnersWorld slargestmathdepartmentLargestmiddlewarecompanyintheworld IBMsoftwarestoryBuiltforchangeOursoftwareisopen Easilyintegrated Flexible BuiltwithasystemsPOV Old new Ours theirs IBMsoftwareworkswithwhatclientshavetoday andwhattheywillneedtomorrow Butwe renotjustcapableofchange Webelieveit snotenoughtosimplybereadyforchangewhenithappens Wehaveforward lookinglabsandresearcherswhosesolepurposeistohelpourclientsbepreparedforthefuture Whetherbuilthereorboughtelsewhere oursoftwarehelpsclientsanticipatetheneedsoftheirbusiness page27Proofpoints100 acquisitions300SOApatentsIBMcontributestoover150opensourceprojects morethananyothercompany IBMhasinvestedover 1BinLinuxandopensource andcontinuestoinvestseveralhundredmilliondollarsannually IBMsoftwarestoryReadyforworkWebuildsoftwarethat srobust Industrial strength Proven Readytoscale Whetherforstart ups Fortune50companies orentiregovernments ourclientscanalwayscountonoursoftwaretodelivertheimpact Butitisn tjustthecodeofoursoftwarethatensuresourclients success It salsoabouttheongoingserviceweprovide We vealwaysbeendedicatedtoourclients everysuccess bigandsmall andourteamsworktirelesslyalongsideclientstoapplysoftwaretosolvetheirgreatestchallengesandcreatenewvalue page28Proofpoints60laboratoriesworldwidethatpracticeagiledevelopment workhandinhandwithclients businesspartnersandacademia17 000sales 5 000supportstaffTestingsolutionsininnovationcenterstoensurerobustnessbeforesoftwaregoeslive IBMsoftwarestory page29 FueledbyexpertiseBusiness Deepindustryknowledge Applyingourdeepunderstandingofclientneeds howbusinessworksandhowtheworldworkstothesoftwarewedeliver Technology Deepknowledgeofsoftware Heritageofintegratinghardware softwareandsystems BuiltforchangePrepared Designedtohelppredictandembracechange Solvesshorttermchallengesandtakeadvantagesoffutureopportunities Open Flexible Easilyintegratedwithcurrentandfutureinfrastructure insideandoutsideclients organizations ReadyforworkDedicated Morethanthecode IBMdeliversthepersonalservicetoapplysoftwaretoclients biggestchallenges Workingwithclientstoanticipatetheneedsoftheirbusiness Proven Robust Industrialstrength Readytoscale Efficient Secure IBMsoftwarestory page30 Wedeliversoftwarethathelpsourclientsbuildthecapabilities requiredtotransformtheirindustries EnergyandUtilitiesTransportationBankingFinancialMarketsElectronicsChemicalandPetroleumAerospaceandDefenseConsumerProductsHealthcare TelecommunicationsGovernmentInsuranceRetailEducationLifeSciencesMediaandEntertainmentAutomotiveIndustrialProducts MessagingandCollaborationUnifiedCommunicationsSocialSoftwareDataManagementAnalytics BusinessIntelligence andPerformanceManagementInfo IntegrationandMasterDataManagementEnterpriseContentManagement ApplicationInfrastructureConnectivityandIntegrationElectronicCommercePortalsandMashupsBusinessProcessManagementAssetManagementNetworkandServiceAssuranceITServiceManagement StorageManagementSecuritySoftwareDesignandDevelopmentBusinessPlanningandAlignmentProductandProjectManagementProductandSoftwareLifecycleManagementAnalyticApplications IBMsoftwarestory page31 What syourvisionforyourorganization What sthebiggestchallengeyouarefacing Let stalk