Unit 1《Advertising》Word power教案2（译林版必修4）

111Advance With English Module 4 Unit 1 AdvertisingPeriod 4 Word PowerAnalysis of the teaching material:This is the 4th period of Unit One. In this period well deal with words and expressions related to use suffix and enlarge students vocabulary by introducing words concerned with sales and marketing.Objectives:1. Enlarge the students vocabulary.2. Get the students to know about suffixes; and know something about sales and marketing.Teaching important point:How to make the students use this skill freely to solve some problems.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss ability of speaking, expressing and brainstorming. Language is best learned through activities. Ill introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Revision and Lead-in 1. Ask Ss to finish the blank-filling.2. Ask them the question- How are these new words formed?Step 2 Using Suffix1. Give more examples and make a competition in the class.2. Ask Ss-how to form adjectives from nouns and verbs.Tell Ss how to form adjectives from nouns and verbs.3. Have Ss do the exercise-best clothing shop.Ask Ss to finish Ex. on page 6.4. More information about suffix.Introduce more information about suffix.5. Make Ss do the puzzle.Help Ss finish the word-puzzle.Step 3 1. Active show to lead in the topic.2. Useful expressions: Sales and marketing1. Active show2. Useful expressionsProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figures3. Have Ss do Practice B.Ask Ss to finish Ex. on Page 7.4. More exercise for consolidation.More exercise for consolidation.Step 4 Homework1 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.111