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时事热点冲刺2022年高考英语阅读理解专题05网络购物直播Passage 1(2021 浙江丽水市高一期末)The outbreak of the novel corona virus pneumonia (NCP) hasdisrupted the lives and work of nearly every Chinese person. However, a new trend has been on the rise: many have turned themselves into livestreaming users or followers.According to Questmobile, a professional big data intelligence services provider in China, the audience for Douyin, Kuaishou and other livestreaming platforms surged to 574 million during the Spring Festival holiday, up 35 percent from 2019.Confined at home, away from their friends and loved ones, people turn to livestreaming to reach out to the world. For them livestreaming can help them share their lives and interest with a global audience, which will give them the sense of being “in the moment. Even as viewers, they can also engage immediately with livestreamers by commenting and making suggestions.“When I comment on the livestreaming videos, Im not simply an audience member, but also an active part of the program. That gives me a sense of engagement,an Internet user named Wang Hao told Peoples Daily.Livestreaming is not only for fun, but also a new tool for many businesses. Affected by the pandemic, many businesses had to stop their sales in physical stores. To meet their business goals and survive during these trying times, many chose to livestream to revive their businesses.Joyoung, a leading maker of small kitchen appliances, is a good example. The company not only added a number of broadcasts each day to advertise their products, but also shared the menus that were beneficial to health. The responses to our livestreaming shows have been well beyond expectations,Kang Li, who oversees the companys livestreaming unit, told China daily. Its a natural opportunity to truly bond with our followers.MLike it or not, livestreaming is likely to go mainstream in China for both entertainment and business.1. What is the purpose of writing the second paragraph?A. To introduce some popular livestreaming platforms in China.B To report data on the development of livestreaming in 2019.C. To show that Chinese people spend too much time on livestreaming apps.D. To prove that livestreaming are becoming increasingly popular in China.2. What does Wang Hao think of commenting on livestreaming?A. It is boring to make comments.B. It is the only way to share viewers lives.C. It makes people feel involved in the stream.D. It helps livestreamers improve themselves.3. What do paragraphs 5&6 mainly talk about?A. Livestreaming replaced physical stores in many areas.B. Many businesses turned to livestreaming platform for marketing.C. Livestreaming platforms faced challenges during the pandemic.D. Livestreaming platforms made changes to their services.4. How does the author feel about the future of livestreaming?A. Positive.B. Uncertain.C. Disappointed.D. Confused.Passage 2（2020福建莆田市莆 ffl .中高一期末） Recently, short video clips have become more and more popular on social media platforms （平台）.But instead of focusing on the number of views they get, short video clips should be positive and pass on correct values, says James, a socialist of Princeton University.Several years ago, some people predicted that short video clips would be the stars of the mobile internet. Time has proved them right: A recent report shows that the number of short video clip viewers online will reach 350 million by the end of 2019. Thanks to the huge number of viewers, it is no longer rare for one single short clip to be viewed hundreds of millions of times online. More importantly, an increasing number of companies have been using short video clips to advertise their goods.Yet problems have come up, too. Some users make inelegant （不雅的）clips to attract viewers. That causes possible dangers to society if the clips are not under control. Especially since the main viewers are youngsters in their 20s, even teens. If they view those clips every day, without any positive value, they might be led to the wrong direction. Short video clips should pass on correct values,James added.Luckily, the government has already taken measures to direct the short video clips, and some local schools have even made short video clips to educate teenagers not to break the law. Hopefully, the short video clip platforms will do their part in clearing up improper or illegal videos. It is time for the short video clips to pass on positive values, so that they can be used to better shape people.5. Which of the following shows the popularity of the clips online?A.The number of users is fast increasing.B.They can be replayed on the phone.C.The topics of clips are swiftly changing.D.They can be shared among companies.6. Short video clips should be under close watch because.A.the Internet is full of dangerB.viewers may be misledC.the clips are attractive to teensD.users may upload recognized videos7. The text is written mainly to tell us that.A. short video platforms must be swept cleanB. short video clips have drawn great attentionC. short video platforms should be in full chargeD. short video clips have caused many problemsPassage 3（2021 鄂尔多斯市第一中学高一月考）Have you ever been on social media and seen your favoritecelebrity talking about a product? These promotions might not be totally random, and are actually seen as a vital part of the marketing process. The question is: How do social media influencers influence what you buy?Human desire for status and making friends, combined with our need to belong to a group, makes us receptive to being ksocially influenced. Companies often use that desire to have a similar lifestyle to a celebrity we admire to sell or launch a product. So, what do these promotions actually do?Firstly, they can be used to build brand awareness. A social media influencer should have a strong understanding of the platform they operate on, and therefore can create appealing content that not only sticks to the brand image, but sparks their followers9 interests in a product they might never have seen before.Secondly, influencers can improve a company or products relationship with their customer base. According to InMoments 2018 US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand loyal for more than ten years. This is also true of 60% of millennials. A popular celebrity can target key customers and talk or blog about a product, which can create an instant and lasting bond with them.Lastly, influencers can improve customer buying habits with seemingly unbiased opinions,. We are morelikely to respond to peer recommendation than traditional ads, meaning the fact we see an influencer as a 4friend?can make us less likely to be doubtful about what we are seeing.So, the next time you see a celebrity talking about a product, you might want to consider that this could be a carefully worked-out marketing strategy designed to target your core needs. If you find yourself examining a product youve seen on social media, you may well have been influenced.8. Why do companies invite celebrities to launch products?A. Because celebrities can improve the companies public images.B. Because consumers like to share similarity with celebrities.C. Because celebrities want to make more money.D. Because consumers can make friends with celebrities.9. According to the passage, which strategy is often used by influencers?A. Setting up operation platforms.B. Sending gifts to customers.C. Improving relationship with the company.D. Taking advantage of their popularity.10. To customers, the recommendations of induencers seem to be.A. offensiveB. subjectiveC. objectiveD. misleading11. The passage is mainly about.A. how social media make adsB. how social media influence our lifestyleC. how social influencers affect our buying D. how celebrities earn famePassage 4（2021 浙江高 -月考） “We aim to be the most customer-addicted company in the world/* declares the opening line in the 700-page booklet from Kuaishou, a Chinese video app. The firms revenues （收入）have skyrocketed in recent years, reaching 25 billion yuan in the first six months of 2020, which mostly equals to that of the whole 2019.However successful it is, two threats are around the comer. The first comes from Chinas increasingly strict regulators. In November they ordered that video apps like Kuaishou set daily and monthly limits on the amount that users can tip live-streamers.Douyin, TikTok*s Chinese sister app and Kuaishous strongest competitor, is better separated from the regulatory stress. Like Kuaishou, it operates a live-streaming business; but unlike its competitor, it earns most of its revenues from online adverts.For comparison, adverts accounted for just 28% of Kuaishou*s revenue mix in the first half of 2020. The company may now try to raise that share. To do so Kuaishou will have to overcome the out-of-date opinion that its users are mainly folks living in small cities and rural areas with less money to buy advertised products.The second threat is the possibility for a price war between Kuaishou and Douyin. For both platforms, their video content whose quality depends on the gift of the broadcaster behind it plays a significant part in attracting users. Therefore, a race to the bottom begins and each firm lowers its take rate* （提成率）on tips and adverts sales to attract popular broadcasters from other apps, though it would decrease profits.Despite its home challenges, Kuaishou is aiming to open its global market. But it still lacks the fame of Tik Tok, though that may prove to be a lucky thing.12. Which of the following is TRUE?A. Douyin earns money mostly from online adverts.B. Kuaishou is good at avoiding the regulatory stressC. Kuaishous revenue doubled in 2020 compared with 2019D. Douyin will certainly make more money in the near future.13. How does Kuaishou earn profits?A. From online adverts.B. From selling products.C. From take rate on tips and adverts sales.D. From getting tips from customers.14. Whats the authors attitude to Kuaishou,s competition with Douyin?A. supportiveB. objectiveC. negativeD. optimistic15. Whats the main idea of the passage?A. The challenges Kuaishou are facing.B. Kuaishous threat to Douyin.C. Kuaishous way to the global market.D. The competition between Kuaishou and Douyin.Passage 5（2021陕西宝鸡市高三月考） In the past few decades, the way we shop has changed dramatically. We used to buy our goods in traditional shops. Now, customers are increasingly buying online, where they can order whatever they want directly to their door with the click of a mouse. As companies race to improve their Internet shopping experience, the trend towards shopping online is predicted to continue.Most people commonly think that online shopping is belter than in-store shopping. After all an online store does not use the electricity that a traditional store might use and it doesnt require the customer to drive anywhere. So you would think the carbon savings must be significant.Take the typical home delivery round in the UK, for example. Supermarket drivers often do 120 deliveries on an 80-kilometre round, producing 20 kilograms of CO? in total. In contrast, a 21-kilometre drive to the store and back for one household would generate 24 times more CO2! However, the reality is slightly more complex than that. Many home deliveries fail the first time and the driver has to make a second or third attempt to deliver the purchase.The carbon footprint also goes up if the customer chooses to return the item. A study in Germany shows that as many as one in three online purchases are returned. According to another study, merchandise worth nearly $ 326 million is returned each year in the USA. Two billion kilograms of this ends up in landfill, leading to 13 tons of CO2 being released.When we take all these factors into consideration, we realize that online shopping isnt necessarily as green as people might think. There is some positive news, as various online retailers are starting to lower their carbon footprint by turning to electric delivery vehicles. However, the question of how to deal with returns efficiently and without waste is a challenge that many companies have not wanted to face, but they have to shoulder responsibilities.16. What is a common belief about online shopping according to the text?A. It brings unpleasant changes.B. It increases companies* pressure.C. It is more environment-friendly.D. It costs less than in-store shopping.17. The data in Paragraph 3 and Paragraph 4 mainly shows that.A. waste from online shopping should be recycledB. customers should think twice before shoppingC. some online items are actually of poor quality D. online shopping may cause much carbon footprint 18. How do online retailers try to reduce carbon footprint?A. By cutting the distance of delivery.B. By using a greener way of delivery.C. By choosing to sell electric vehicles.D. By recycling their customers returns.19. What is the best title for the text?A. Bad Environmental Impact of Online Shopping B. Shopping Delivery Is Harming the Environment C. The Advantages and Disadvantages of Shopping D. Online Companies Cause Much Carbon FootprintPassage 6（2021 折;1.） When I first got involved in digital marketing in the mid-1990s, online shopping was in its beginning. Its hard to believe that many consumers （消费者）were unwilling to buy online at that time. Nowadays, online shopping, however, has become the most popular way of buying goods, especially during the holidays. More and more people enjoy online shopping, choosing the goods they want and having them delivered to their door, sometimes within hours.We are buying more online than ever. Our rapidly growing delivery culture is a challenge, says Tim Anderson, head of transport at the Energy Saving Trust. Its easy to go online and buy things cheaply. They might have been shipped from foreign countries, made from raw materials and they arrive at our homes at little or no cost.,In an ideal world, online shopping could be a better choice than making individuals trips to the store. We dont live an ideal world, however, but one in which profit is crazy. We don*t behave, and online retailers （零售商） dont encourage us to behave, in a reasonable way, says Julian Allen, a researcher at the transport studies department at the University of Westminster.Once, we were prepared to wait, but now we want the same-day delivery. That tends to mean goods are being delivered in smaller and smaller numbers. We have vehicles （乍辆）shooting all over the place making single deliveries. We have the idea of free delivery, which is a selling point for retailers, but its not free in what it costs the retailers and what it costs in environment.The growth in hot-food delivery services, such as Deliveroo and Uber Eats, has been considerable. Its totally ineffecient （无效率的）to deliver a single meal in a car or motorbike, says Allen. Bicycles would help in terms of pollution, but the trend has been to move away from bikes as these firms enlarge their networks so its not possible. Therefore, shop at the local stores, especially if you can use green transport.20. What can we know from Paragraph 1?A. Peoples shopping habits have changed a lot.B. Online shopping develops faster than people thought.C. Online shopping has improved our life quality.D. Peoples ideas of shopping become more reasonable than before.21. Why are Julian Aliens words mentioned in Paragraph 3?A. To show it is important to behave ourselves.B. lb explain why people stop shopping at local stores.C. lb show people tend to shop unwisely online.D. To explain how online retailers encourage shopping.22. From the Paragraph 4, we can infer.A. Deliveries of online goods should be improved.B. Deliveries of online goods shouldnt be made free.C. The free delivery doesnt offer a fast serviceD. The same-day delivery is done at the cost of the environment.23. Whats the authors purpose in writing the text?A. To advise people to use public transportB 1b encourage people to make green shopping.C. lb require delivery companies to improve their service.D. To ask people to buy environmentally-friendly goods.Passage 7（2020全国高课练J ）Do you shop online with websites like Taobao?The money you pay doesntgo directly to the seller.Instead,it goes through Alipay,which keeps your money for a while.After you receive your goods and click the t4conflrm receipt“ button,Alipay then gives the money to the seller.The process is called third party online payment.There is a transfer station,or a third account,between sellers and buyers to make online shopping safe.Buyers dont need to worry about paying fbr goods and then receiving nothing.Sellers also get rid of the risk of receiving no money after sending out goods.These transfer stations are usually set up by payment service companies such as Alipay,Tenpay and Yeepay.Among them,Alipay is the biggest in China.il has more than 270 million active users,according to Xinhua.While most online sellers and shoppers like the third party online payment system,banks are not very happy.That is because companies like Alipay are fighting over money with the banks.Users can invest in financial products through Alipay and make money.Th us lots of people choose to put money in Alipay rather than in banks.But WeChat payment is not the same.WeChat doesnt have its own account. When paying through WeChat,the buyers, money goes directly to the sellers.Thats why so many people are excited about receiving and handing out “red envelopes or gift money to their friends on WeChat.Whether Alipay or WeChat payment,they are all trying to attract more users and make online shopping easier.These two companies are also promoting payments through fingerprints.New payment methods such as quick response codes have become popular too.24. How many ways to pay are mentioned in the passage?A. 2B. 3C. 4D. 525. Paragraph 2 mainly wants to introduce how .A. Alipay worksB. to run a Taobao shopC. to make your money safeD. to make money by using Alipay26. According to the passage,we can imagine in the future.A. real money will not be usedB. Alipay will take the place of banksC. payment through fingerprints will be popularD. third party online payment is sure to avoid all the risks in trade27. What does the passage mainly talk about?A. Some ways to pay in our daily life.B The advantage of third party online payment.C. Using new technologies to do online shopping.D. It is convenient to do the shopping online using Alipay and WeChat.Passage 8（2020山东青岛市高二期中） Singles day, occurs on November 11, and it has become the worlds biggest online shopping day, due to Jack Mas particular vision of e-commerce. It is a fact that online shopping has played an important part of Chinese daily life. Below are three popular shopping sites in China: Taobao and T-mallBoth of them are the brands of Chinas Alibaba group, whose founder is Jack Ma. Taobao is the biggest and the most important shopping site in China. The difference between Taobao and T-mall is that Taobao is mostly about middle, small size companies and individual merchants （商人）,while T-mall only allows certified large scale corporation merchants to sell goods on it. Thus the price of goods is commonly lower on Taobao but the quality is not always guaranteed. However, T-mall is the opposite, where the majority of items are a bit more expensive but have guaranteed quality.JJ is one of the Chinas biggest e-commerce companies and sells various goods, including daily necessities, food, clothes and electronics etc. Meanwhile, J sells a lot of computer
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