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Abbott Laboratories China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008 Agenda The Ogilvy Team and CSR Approach Overview of the Development of CSR in China Best Practice Case Studies Wyeth and Novartis Abbott Brief Abbott Global CSR Approach Our Suggestion Discussion Corporate Citizenship Team Xu Dan Director Counsel Scott Kronick President Shannon Chou Associate Director Rain Bei, Senior Associate Healthcare Team Yvonne Gao Senior Associate Maria Guimaraes Senior Associate Public Affairs Project Leader The Butterfly Approach The Corporate Citizenship Butterfly The Analysis The Work Internal Stakeholder Audit External Stakeholder Audit Brand Print Review/ Audit Competitive Market Sector Review Issue/Cause Platform Expert Registry Citizenship Ambition Measurement Cause-Related Marketing Advertising CSR Reports Community Events Media Coverage Employee Communications Government Affairs Partnership Review/ Selection Creative Identity & Expression 360 Integration Planning Citizenship Statement of intent Stakeholder Review Stakeholder Value Proposition Corporate Citizenship Audit Overview of the Development of CSR in China CSR IN CHINA - A TIMELINE Impact Chinas First CSR Conference Domestic Attention to CSR Sino-European Conference on CSR Issues around child labor, sweatshops SA8000 false reports International scrutiny of business practices in China Phase One: The Seeds Phase Two: Birth of “CSR” Phase Three: Growing Expectations CSC 9000T Launched MEDIA CSR AWARDS 1996 2000 2004 2008 Guiding Policy on Social Responsibilities of National Enterprises from SASAC CSR Case Study by SASAC & Tsinghua University “2007 CSR In China” Forum “China CSR Recommended Standard and Good Practice” published by CBSCD Key Findings - External Stakeholder Audit Key Factors for successful CSR Programmes: Top Management buy-in and support Employee buy-in and support Projects directed towards government development goals: the development of a “Harmonious Society” International Companies and CSR in China In general, International Companies: Are ahead of the game but local companies are quickly catching up Need to comply with their global standards in China Most mentioned “most socially responsible enterprises” are BASF, Microsoft and GE Findings: Key External stakeholder Audit In general, International Pharmaceutical companies: Have not generated much of an impression in terms of CSR initiatives Can help to develop harmonious society by addressing: - Public health issues - Providing patient care - Training medical professionals training - Addressing pricing and product/drug safety issues Bayer, Johnson & Johnson and Novartis Common Trends: Engaging in partnerships with government organizations and NGOs Launch training programs for medical professionals Other public health initiatives Bayer dominated two major areas in poverty alleviation and environmental protection Best Practice Case Studies: Wyeth and Novartis Wyeth Comprehensive Involvement CSR Achievements: 2007: Recognized by the 21th Century Business Herald as “the most socially responsible enterprise” Employee programs: - “Green Apple” and “Campus Recruitment” - Competitive compensation scheme - Codes of conducts: GMP; ISO9002; HACCP; ISO14001; OHSAS Environmental programs: - Recycling - Energy saving - Media education campaign Supply Chain Management: SOP Suzhou factory remained in the top 10 company tax payer 7 years in a row Other CSR Initiatives Novartis Motivating the Advocates CSR achievements: CCTV Best Employer in 2007 Ranked one of the top 3 “most socially responsible pharmaceutical companies” in our CSR audit CSR programs: - Employee programs: various trainings programs locally and abroad; job rotation; career path planning - Competitive compensation scheme - Friendly working environment Case Studies - Conclusions Employees are the best CSR advocates and can be motivated Trainings outweighs cash Career Development CSR projects take long-term commitment to prosper Top Management support is essential Abbott Brief Abbott Brief Speaking Opportunities: Abbott global CSR Head Seminars/Workshops/Forums: To attend and observe China CSR Initiatives: - Toolkit development - CSR actions Measurement and media coverage Abbott CSR Initiatives Abbott CSR Initiatives A Unified Global CSR Policy Abbott CSR in China: - Projects managed from HQ and implemented by international NGOs - Philanthropic activities include donations of Abbott milk powder products and other poverty relief efforts Our Suggestions CSR Related Opportunities High-profile speaking opportunities for Abbott global CSR head Time Opportunity Remarks May CSR 2008 Summit - Guanghua Peking University and Boston University (US) Guests include Shanghai government officials Sept. CCSRC Annual Meeting - Guanghua Peking University and China CSR Confederation More than 15 “global 500” company are members of CCSRC Sept. Summer Davos organized - NDRC and Tianjin Government High level government initiative Oct. Global Compact 2008 China Annual Meeting - CEC Abbott one of the members? Oct. Make CSR a Reality - WTO Guide Dec. 5th China Corporate Citizenship Award - 21st Century Business Herald CSR Related Opportunities Workshops/seminars to attend and observe Time Opportunity Remarks 4/10 “3+1” CSR Program 2008 Annual General Meeting bu CBCSD CSR Membership Workshop TBD CSR Workshop by Syntao TBD CSR Salon by WTO Guide Participation of Golden Bee Forum, Apr. 25 TBD CSR Committee by American Chamber of Commerce Platform for best-practice sharing TBD CSR Working Group by European Chamber of Commerce Platform for best-practice sharing TBD CSR Workshop by the Friend of Nature Abbott CSR initiatives Key external stakeholder audit Meeting government needs To align with Abbott global initiatives Abbott China needs Abbott CSR initiatives Environment Poverty alleviation Public health Patient care Medical professional training Drug pricing Drug safety Key external stakeholder audit Abbott CSR initiatives Meeting government needs Green issues Healthcare stations in remote western areas Health system reform Drug and food safety Drug pricing Abbott CSR initiatives Abbott global initiatives Affordability of Medicines Intellectual Property Rights HIV/AIDS Product Safety Uninsured Americans Health Disparities in the US Marketing and Sales Practices Abbott CSR initiatives Abbott China needs Key point for discussion Abbott CSR initiatives criteria Key external stakeholder audit Meeting government needs To align with Abbott global initiatives Abbott China needs Green Issues Green Issues & Public Health Public Health Discussion To Hear From You About Abbott in China: -Office locations -Overall business scope of the company in China -Employee skill sets -Employee programs/HR policies? -Where are Abbotts factories situated? and what is its relationship with its surrounding community? To Hear From You. About your Business in China: -What is your business strategy for the next few years? -What problems does the company face in China? -Who are your partners in China? -What does your China supply chain look like? -Who is responsible for the overall supply chain management? -What codes of conduct are implemented at a factory level and across your supply chain in China? To hear from you. Abbott CSR in China: -What are Abbotts CSR objectives in China? -What information can you share with the general public? -Have you conducted any projects related to environment and health issues? -What CSR programs has Abbott conducted in China? -What global CSR policies, if any, would Abbott like to focus on in China? Thank you! 顶级顶级4A4A广告品牌营销策划资料库广告品牌营销策划资料库 原创整编！保留权限！原创整编！保留权限！ 唯一购买官方网：唯一购买官方网： 旺昌资料城旺昌资料城 QQ：602429086
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