金融危机背景下的搜索引擎发展

百度创始人、董事长兼首席执行官。百度创始人、董事长兼首席执行官。19911991年毕业于北京大学信息管理专年毕业于北京大学信息管理专业，随后赴美国布法罗纽约州立大学攻读计算机科学，并取得硕士学位。业，随后赴美国布法罗纽约州立大学攻读计算机科学，并取得硕士学位。现兼任中国互联网协会副理事长，武汉大学客座教授。现兼任中国互联网协会副理事长，武汉大学客座教授。20002000年年1 1月创建百月创建百度，如今已成为全球第三大独立搜索引擎和最大的中文搜索引擎，在中度，如今已成为全球第三大独立搜索引擎和最大的中文搜索引擎，在中国拥有超过国拥有超过7 7成的市场份额。成的市场份额。20052005年，百度在美国纳斯达克成功上市，并年，百度在美国纳斯达克成功上市，并成为首家进入纳斯达克成分股的中国公司。今天，百度已经成为中国最成为首家进入纳斯达克成分股的中国公司。今天，百度已经成为中国最具价值的品牌之一。具价值的品牌之一。李彦宏 Robin Li 金融危机背景下的搜索引擎发展Search Technology Development and Market Prospect Amid Financial Crisis不断创新，搜索技术飞速发展-中国互联网产业高速发展，机会与挑战并存1234-百度的技术创新与研发投入-无线互联网的发展为搜索引擎带来新的契机-未来的搜索引擎技术将更丰富、更智能、更精准Sustained Innovation，Upgrades to Search TechnologiesChinas Internet industry remains high growth industry with many opportunities and challenges.Future search engine technologies will become richer, smarter and more targeted.The development of wireless Internet has also created new opportunities for the development of search engines.Baidus technological innovations and continued investment in research & development.中国网站数达到306万，网页数量高达160亿，同比增长90%。网民数量超过3.38亿，超越美国，继续稳居世界第一。中国互联网络信息中心(CNNIC)09年7月发布 中国互联网产业高速发展，机会与挑战并存The fast development of the Internet industry brings about both opportunities and challengesChina registered 3.06 million web sites and 16 billion web pages +90% YoY. The number of Internet population in China now exceeds 338 million overtook the U.S. as worlds most populous Internet nation.Source: China Internet Network Information Center (CNNIC), July 2009 l 前所未有的，种类繁多的海量用户需求，将把我们推向互联网搜索技术研发的最前沿。Massive and diversified types of user demands push us to the forefront of Internet search technology development.l 持续创新、不断根据用户需求，提供最尖端、高性能的产品和服务，才能处于不败之地。Only through continuous innovative and higher-performance products and services that fulfill user expectations are we able to maintain our leading position. 中国互联网产业高速发展，机会与挑战并存The fast development of the Internet industry brings about both opportunities and challengesl在浩瀚的信息中，存在着大量高质量但难以直接获取的暗网（hidden web）信息 There are still significant amounts information in the world wide web that cannot be retrieved by current search engine platform what we call “hidden web” or “hidden information.”l搜索引擎目前能探索到的信息只是非常有价值的暗网信息的千分之二或者更少 The current search engine platform can only access two thousandth or less of what is deemed “valuable” information in the world wide web. 未来的搜索引擎技术将更丰富、更智能、更精准Future search engine technologies will become richer, smarter and more targeted如何深入挖掘暗网信息并开放一个广纳信息的第三方平台，让用户找到所求？未来的搜索引擎技术将更丰富、更智能、更精准Future search engine technologies will become richer, smarter and more targetedSo how do we better unlock the “hidden web” information and provide a more comprehensive search result for our users?l 推动更多有价值的暗网信息网页化To access more and more valuable hidden web informationl 用最便捷、精准和智能化的方式，将这些信息进行整合 并呈现给有需求的用户To integrate this more comprehensive types of available information and present them to users in the most convenient, accurate and intelligent way百度阿拉丁平台研发计划未来的搜索引擎技术将更丰富、更智能、更精准Future search engine technologies will become richer, smarter and more targetedAladdin is a platform for next generation search service阿拉丁上线前阿拉丁上线后未来的搜索引擎技术将更丰富、更智能、更精准Future search engine technologies will become richer, smarter and more targetedFormerAladdin无线互联网的发展为搜索引擎带来新的契机l移动互联网与传统互联网的融合成为大势所趋 The convergence of wireless Internet with traditional Internet is inevitable. l百度无线产品战略布局： Baidus strategic layout for wireless products:百度主流搜索产品及服务成功移植到移动互联网推出无线搜索工具-掌上百度 Successfully leveraged many of our mainstream search products and services to mobile Internet. We will introduce a wireless search tool called “Baidu on Palm”.The development of wireless Internet has created new opportunities for search engine百度的技术创新与研发投入900584987668827723178219921023687410058684581000066567790058498766882772317821992102368741005868458100006656771/3每年在搜索引擎技术研发和产品等方面的投入超过公司年度营收的1/310亿2008年全年技术投入高达约10亿主元人民币未来还将继续加大投入，增强核心技术的研发能力Baidus input in innovation and product development activitiesBaidu spends a third of its revenues on its technologicalinnovation and product development activities each year. Our R&D input in 2008 topped 1 billion Yuan. In the future, we will continue to increase investment to enhance our R&D capability for core technologies不断创新，搜索引擎助力经济发展-12-传统经济与互联网搜索引擎的结合日益紧密-搜索引擎助力中小企业应对危机开拓市场Sustained innovation search engine fosters economics growthSearch engines to help many small and medium-sized enterprises (SMEs) cope with the financial turmoilCloser connection between traditional economic sectors and the Internet搜索引擎助力中小企业应对危机开拓市场l 搜索引擎在覆盖范围和成本方面更具优势，助力外贸及中小企业开拓国内市场Because of the advantages in coverage and cost, the Internet and especially search engine platform has become the first choice for many small and medium-sized enterprises (SMEs) to effective reach up to critical mass of potentials buyers in the domestic market.l 按效果付费、覆盖率更广、投放更精准、效果可控制的搜索引擎营销，更加适合最易受经济危机影响的中小企业进行推广和营销Search engine marketing is more suitable for SMEs to do promotion and marketing-It is paid based on performance results, has wider coverage, is more accurately placed and has controllable results. Search engines to help many small and medium-sized enterprises cope with the financial storm凤巢系统精准广告精准广告主题推广主题推广全流量广告事件营销互动营销专业服务，助力几十万家中小企业成长Provide professional services to support hundreds of thousands of SMEs business growth应对危机，启动中小企业扶持计划Launched a special aid program, providing free technical support to optimize their web sites凤巢系统，进入搜索推广新时代Introduced the Phoenix Nest advertising system搜索引擎助力中小企业应对危机开拓市场Search engines to help many small andmedium-sized enterprises cope withthe financial storm传统经济与互联网和搜索引擎的结合日益紧密百度搜索推广客户中，农、林、牧、渔等传统行业增长迅速百度搜索推广客户中，农、林、牧、渔等传统行业增长迅速The fastest growing sectors amongst our search marketing clients are in agriculture, forestry, animal husbandry and fishery.以农业为首的传统经济群体，将为中国互联网孕育出巨大的市场机会，成为推动互联以农业为首的传统经济群体，将为中国互联网孕育出巨大的市场机会，成为推动互联网经济的新一轮增长点网经济的新一轮增长点Traditional economic sectors led by agriculture will generate significant market potentials for Chinas Internet industry and become the engine driving a new round of growth in the Internet economy.互联网企业有责任让更多的传统经济产业通过互联网和搜索引擎加速发展互联网企业有责任让更多的传统经济产业通过互联网和搜索引擎加速发展IT companies should take more responsibilities to help the traditional sectors benefit from the development of the Internet and search engines.Closer connection between traditional economic sectors and the Internet谢谢！Thank you!