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the food industrythe food industryits effects on peopleits effects on peopleflagsflagspersonalitypersonalityOther business Other business and tradeand tradeP1&2P3P4P5P61.Who is Max Luscher?2.Which two colors remind people of peace and quiet?3.What are the main “appetite” colors?5. What does the color of the UN flag symbolize?4. What color is often used by the environmental movement?colorpersonalityred bluegreenyellow_and adventurous, looking for_and_, preferring a _life_, a dislike of change and_open and _,ambitious and_energeticexcitementcalmin controlpeacefulfirmnessa fear of failureoptimisticfreecolorthe association in nature with coloursblue _green_redblood and meat, _black_the sky and the seaplants and treeshunting and injuries, firethe darkest nightsColour is associated with many aspects of our life, lets find them:business environmentpoliticsP4-5P6P6Colour and politics:revolutionactionconservative partypeacethe United NationsColour and environment:Colour and business:stimulate our appetitepersuade us to buy more food. Red stimulates the appetite and makes us feel energetic so that we leave quickly, thus making space for other people.Persuade us to think of the bank as a safe and reliable place( blue, brown, green) sunshineholidayTravel agency1. Max Luscher has spent a long time studying color.True or FalseT T2.Many color do not affect us.F FSwiss psychologist Max Luscher has spent most of his life studying color.Each color affects us in a different way.3. Peoples heartbeats get faster when they see the colors blue and green.F F4. Yellow is often used by food manufacturers to persuade people to buy food.T TPeoples pulse rates decrease when they see safe and familiar colors such as blue or green.Red, green, orange and yellow are regarded as the main “appetite” colors that help persuade people to buy more food.Answer the questions1.Why are some colors called appetite colors?Because these colors help persuade people to buy more food.2.What do fast-food companies want people to do? They want people to eat quickly and then leave in order to make space for more customers.3. What colors are considered serious, and who uses them?Blue, brown and green are considered serious. These colors are used by banks.4. What is the most important color in most flags? Why?Red is the most important color in flags, because it is the color of action and over 80% of countries have it in their national flags.5. Why is color a powerful tool?It can be used to , to , to and to . a white lie a white lie white weddingwhite wedding black and whiteblack and white to get the green to get the green lightlight green eyed green eyed monstermonster green fingersgreen fingers black sheep white elephant out of the blue once in a blue moon blue blood heart of gold sb. see redPhrases1. 对对的研究的研究 the study of2.汇集了科学事实和情感猜测汇集了科学事实和情感猜测 a mixture of scientific fact and emotional guesswork 3.花费大半生做某事花费大半生做某事 spend most of ones life doing sth . 4. 研制一个颜色测试研制一个颜色测试 develop a colour test5.诠释诠释/形成形成 个性个性 explain/form ones personality 6.根据根据 according to sb/sth 7.寻求刺激寻求刺激 look for excitement8. (人人)冷静有自制力冷静有自制力 sb be calm and in control9.喜欢平静的生活喜欢平静的生活 prefer a peaceful life 10.不喜欢变化不喜欢变化 (n.) /不喜欢不喜欢/ 厌恶做厌恶做 (v.) a dislike of change /dislike doing sth.11.害怕失败害怕失败 (n.) a fear of failure 12.开朗自由开朗自由 open and free13.在不同方面影响某人在不同方面影响某人 affect sb in a different way 14.使（人）想起平静安宁使（人）想起平静安宁 remind sb of peace and quiet15.A熟悉熟悉/通晓通晓B B 被被 A 熟知熟知 A be familiar with B B be familiar to A 16.在自然界中很少见在自然界中很少见 be rare in nature 17. 是正常的是正常的 18.使人紧张使人紧张 make sb tenseIt is natural that (should) do19.把把A与与B联系联系/ 联想到一起联想到一起 associate A with B 20.考虑考虑 你周围的颜色你周围的颜色 think about the colors around you21.被看作为主要的被看作为主要的“开胃色开胃色” be regarded as the main “appetite” colours22.说服说服/ 诱使诱使 某人做某事某人做某事 persuade sb to do sth = persuade sb into doing sth 23.刺激食欲刺激食欲;开胃开胃 stimulate the appetite .24.使人充满活力使人充满活力 make sb. (feel) energetic 25.为为让坐让坐/ 腾出空间腾出空间 make space/room for sb26. 认为银行是安全可靠的地方认为银行是安全可靠的地方 think of the bank as a safe and reliable place 27. 已经不是秘密了已经不是秘密了 It is no secret + that/ wh-主从主从28. 旅行代理人旅行代理人 travel agents29. 超过超过80%的国家的国家 over 80% of countries30.象征着和平象征着和平 symbolize peace31. 联合国联合国 the United Nations32.选选为为 choose as33. 下次下次 next time 引导时间状语从句引导时间状语从句
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