《英语 基础模块》下册 Unit 9 Advertisement.pptx

Language & Culture Press 英语基础模块（ ） Language & Culture PressAims: Language & Culture Press Aims: Language & Culture PressReading: the Great Wall Reading & SpeakingWritingListeningWarming upProcedures: Language & Culture Press Advertising Warming up Language & Culture Press Quiz: What is an advertisement used for?Quiz: How can we make an advertisement?Quiz: Where can we make an advertisement?Advertising Warming up Language & Culture PressAdvertisements are used to send commercial information about some commodities or services to the public. Advertising Warming up Language & Culture Press Advertising Warming up bringing products or services to the attention of potential and current customers by means of Language & Culture Press Advertising Warming up Language & Culture Press Advertising Warming upSending brochures, flyers or mails, showing posters or newspaper ads, make radio, TV or the Internet commercials and so on. Language & Culture Press Advertising Warming upAdvertisement Language & Culture Press Advertising Reading Language & Culture Press Advertising Readingkey 1. What is an ad used for?to send commercial information about commodities or services to the public.Brochures can contain a great deal of information if designed well. 2. What do brochures contain? Language & Culture Press Advertising Reading3. Why do we put ad in newspapers ?4. Who do we make TV commercials?Because most adults read newspapers, so putting ads in newspapers is a common way of advertising.TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular.key Language & Culture Press Advertising ReadingkeyWe all know that some ads give false information to mislead us.Ads can more or less make consumers change their attitude toward some products or services.5. How about the ads affection ?6. How can ads mislead us? Language & Culture PressSo, it is necessary that we make sure what is real and what is false in the ads.7. What can we do when we read ads? Advertising Readingkey Language & Culture Press Advertising ReadingAnalysis课文分析 What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. 广告 广告是用来向公众传递商品或服务信息的。 Language & Culture Press Advertising ReadingAnalysis课文分析广告 What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. Language & Culture Press Advertising ReadingAnalysis课文分析be used to do 被 用 来 做 ； 注 意 同 be used to doing的 区 别 使 用 。 e.g. 1. 木 材 用 来 造 课 桌 。 Wood is used to make into desks. 2. 电 脑 可 用 来 做 很 多 事 。 Computers can be used to do many things.广告 What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. Language & Culture Press If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果周六要举办一场时装秀，你喷了一条标语“周六在展览中心有时装秀”，那就是一条广告。如果你把标语挂在大象背上，牵着它进城，那就是在做广告宣传。Advertising ReadingAnalysis课文分析 Language & Culture Pressbe to do （近期即将按计划发生）)将要做e.g. 他们下个月即将结婚。 They are to get married next month. Advertising ReadingAnalysis课文分析 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. Language & Culture Press Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.Advertising ReadingAnalysis课文分析 广告就是通过分发小册子、传单或信函，展示海报或报纸广告，或以在电台 、电视或网络做商业广告等形式，向潜在和现有消费者传递产品或服务有关信息。 Language & Culture Press Advertising ReadingAnalysis课文分析by means of doing“通过方式，借助方法”bring sth. to the attention of sb.吸引某人对某事/物的注意。 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.and so on：表示“等等”，用于句尾。 Language & Culture Press Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.Advertising ReadingAnalysis课文分析a great deal of 大量的，许多的小册子如果设计好的话，可以包含大量的信息。信函可以直接寄给选定的消费者。大多数成年人都读报，所以在报刊上登广告也是常见的一种广告方式。 Language & Culture Press Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.Advertising ReadingAnalysis课文分析海报放在消费者会注意到地方是很有效果的。好玩的彩色的海报会让路人觉得很新鲜。 Language & Culture Press广播宣传的一个主要优势就是它们比电视广告便宜，而且很多人依旧在听广播，比如当他们在出租车或在自己的车里时。 of radio announcement is that they：that引出表语从句。for example：例如，同义词 for instance。 Advertising ReadingAnalysis课文分析 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars. Language & Culture Press TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.Advertising ReadingAnalysis课文分析It is said that 据说have a good effect 收到好效果more and more 越来越 Language & Culture Press广告或多或少会改变消费者对产品和服务的态度。广告在商业领域中具有很重要的作用。 Advertising ReadingAnalysis课文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Language & Culture Pressmake sb. do 让某人做（使役动词后接原型，省略to的不定式）e.g. 他把妹妹弄哭了。He made his sister cry. Advertising ReadingAnalysis课文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Language & Culture Pressplay an important role in 在有重要作用e.g. 朋友在我们的生活中有重要作用。 Friends play an important role in our life Advertising ReadingAnalysis课文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Language & Culture Press However, it is known that some ads give false information to mislead consumers in the ads. 然而，众所周知，有些广告会给出错误的信息误导消费者。Advertising ReadingAnalysis课文分析It is known that 众所周知e.g. 众所周知，人类比任何动物都聪明。It is well-known that man is much cleverer than any animal. Language & Culture Press Some famous persons sometimes appear in ads to tell how wonderful a product is. They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 有时候，某些名人会出现在广告中，告诉我们这个产品有多么地好。他想让我们认为，如果我们买了产品，就会更幸福、更健康、更有吸引力、更时尚、更成功，等等。Advertising ReadingAnalysis课文分析感叹句形式：How + adj. + (a/an/the) + n. + be Language & Culture Press In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads. 事实上，他们想要的就是让我们多付钱。所以，我们有必要明确广告中什么是真、什么是假。Advertising ReadingAnalysis课文分析It is necessary that（什么事）是很有必要的。It是形式主语，前置；that后接虚拟语气，should可以省略。e.g. 你交作业是非常必要的。Its necessary that you (should) hand in your homework. Language & Culture Press public paintwherever attentiondesign selectappear effectAdvertising ReadingAnalysis课文分析by means of in facta great deal ofmore or less make sureplay an important role in Language & Culture Press3). The doors in this building will be painted white.5). Wherever you are, you must do your best. 1). This museum will be open to the public next week.2). Reading practice has a very good effect on our English study.4). This pop star appears on television every Sunday.The Great Wall ReadingAnalysis课文分析 Language & Culture Press10) It is agreed that women play an important role in the economic development. 6) She selected a white silk skirt for your party.7) We would pay more to the new words in the textbook.8) The new classroom building which was designed by a young engineer is the highest building on the campus.9) I am more or less feeling a little nervous about my future. Advertising ReadingAnalysis课文分析 Language & Culture Press 11) We have learnt a lot from foreign countries by means of foreign languages.12) There is usually snow in the mountain area of the Northeast.13) Is that so? In fact, I am not quite sure.14) Before you leave, you have to make sure that the lights are turned off.Advertising ReadingAnalysis课文分析 Language & Culture PressCalling: Hello, this is. speaking. I want to speak to Hello, is that Dongfang hotel? I d like to speak to Wang Lin. Is Mr. White there? Is Mr. White in? May I speak to Mr. White, please? Advertising Reading and Speaking Language & Culture Press Answering the call Hello, this is Liu Tao. Hi, Liu Tao speaking. Whos speaking? Yes, speaking. Sorry, Jane is not in right now. Ill ask her to call you back. Would you like to leave a message? He isnt in. Can I take a message? Should I ask him/her to call you back? Sorry, I cant hear you clearly. Speak louder, please. Sorry, Im afraid you have the wrong number.Advertising Reading and Speaking Language & Culture PressGetting someone to answer the call Hold on, please. Just a moment, please. Hi! Wang Lin, you are wanted on the phone. Kelly wants to speak to you on the phone. Someone wants you on the phone, Wang Lin. There is a phone call for you, Jimmy. Advertising Reading and Speaking Language & Culture Press Receiver（ 收 信 人 ） : to whom01 Point out the reason02 Time or phone number if necessary03Author or writer05 Key words about your message04 WritingAdvertising Language & Culture Press WritingAdvertising Used bikes wantedAny size & brandCall after 6 pm at 3630-5486Hi! Liu Tao,I found an ad in todays newspaper. It says that someone wants to buy a used bike, no matter what size or brand. If you want to sell your bike, you may call him after 6:00 in the evening. His telephone number is 3630-5486.Wang Lin Language & Culture Press WritingAdvertisingYour friend, Xiao Li, wants to rent an apartment. You found a classified ad on the Internet:Write a memo to Xiao Li, telling him about the ad.AdvertisementEAST STREET 2 br. apartment furnished.Kitchen. Bathroom. With telephone.Call Jim 5642-8176 (after 6 pm only) Language & Culture Press WritingAdvertisingHi! Xiao Li, I found an ad on the Internet. It says that someone wants to rent out an apartment in EAST STREET, 2 br. apartment furnished, kitchen, bathroom with telephone. If you want to rent, you may call Jim after 6:00 in the evening. His telephone number is 5642-8176.Wang Lin Language & Culture Press The Great Wall HomeworkllRecite text and words.Finish the workbook. Language & Culture PressThanks