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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,1,目,录,录,Contents,集团概况,CCAGin Brief,主要业务及,产,产品,MainOperationand Products,经营业绩,Business Data,中国长安汽,车,车集团股份,有,有限公司(,简,简称,CCAG,)是一家特,大,大型汽车企,业,业集团,总,部,部设在北京,市,市。,ChinaChangan AutomobileGroupCo.,Ltd.(CCAG)isa large automobilecorporation with itsheadquarter inBeijing.,2009,年产销汽车,整,整车接近,200,万辆,汽车,及,及相关业务,销,销售收入超,过,过,1000,亿元,在中国汽车,集,集团中排名,第,第四。,In 2009,CCAG produced/sold nearly2 millionvehicles;,salesincome exceeds100billion RMB.;,ranked 4thamong Chineseautomotiveenterprises.,其母公司为,中,中国兵器装,备,备集团公司,,,,拥有,77%,股份,其余,23%,为中国航空,工,工业集团公,司,司所有。,Shareholders:ChinaSouthIndustries Group Corporation77%,Aviation Industry Corporationof China23%,集团概况,CCAGin Brief,集团概况,CCAGin Brief,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,使 命:,引领汽车文,明,明,造福人,类,类生活,Mission,:,leadautomobilecivilization,benefit human life,愿 景:,打造世界一,流,流汽车企业,Vision,:,create world class automobile,enterprise,价值观:,客户为尊,,员,员工为本,,创造价值,,合,合作共赢,Values,:,customer foremost,employee oriented,valueguided,corporateto success,mission,vision,values,spirit,principle,slogan,1,2,精 神:,激情创新,,科,科学理性,,勇于奉献,,不,不断改进,Spirit:passionateandinitiative,scientificandrational,courageousanddedicated,continuousimprovement,准 则:,全球视野,,品,品牌至上,,市场牵引,,科,科技驱动,,管理精益,,全,全员参与,,高,高效执行,Principle:global view,brand recognition,market traction,technology driven,managementeffectively,everyone,involved,execute efficiently,mission,vision,values,spirit,principle,slogan,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAGin Brief,形象用语:,长安行天下,科技,品质,畅享生活,Slogan:Changan drivesthe world,Technology,quality,enjoy the life,2,1,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,1980-1981,长安机器制,造,造厂开始致,力,力发展汽车,业,业务,Changan machinemanufactory enteredtheautomobilemanufacturingarea,1986.9,长安机器制,造,造厂成功推,出,出长安,品,品牌微型客,车,车,launched mini bus successfullyusing Changan,brand,1991.9,长安机器制,造,造厂开始用,鈴,鈴木株式会,社,社的技术制,造,造奧拓,品,品牌轿车,produced ALTOcarwithSuzuki technology,1993.6,成立长安铃,木,木汽车有限,公,公司,established ChanganSuzuki Motors Co.,Ltd.,1996.9,成立重庆长,安,安汽车股份,有,有限公司,established Chongqing ChanganMotors Co.,Ltd.,2001.4,成立长安福,特,特汽车有限,公,公司,(,2006,年更名为长,安,安福特马自,达,达汽车有限,公,公司),established ChanganFordMotors Co.,Ltd.,(renamed Changan Ford Mazda MotorsCo.,Ltd.in 2006),2005.9,与江铃汽车,集,集团合资,,成,成立了江铃,控,控股有限公,司,司,established joint ventureJianglingMotors Co.,Ltd.,集团概况,CCAGin Brief,1,2,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,2006.1,中国南方工,业,业汽车股份,有,有限公司正,式,式成立,established China South IndustriesMotorCo.,Ltd.,(,CSIMC,),2007.6,重组山西省,汽,汽车工业集,团,团,成立太,原,原长安重型,汽,汽车有限公,司,司,reformed ShanxiAutomotive Industries Group,established TaiyuanChangan Truck Co.,Ltd.,2009.7.1,正式更名为,中,中国长安汽,车,车集团股份,有,有限公司,renamed China Changan Automobile Group Co.,Ltd.,(,CCAG,),2009.11.10,中国兵器装,备,备集团公司,和,和中国航空,工,工业集团公,司,司重组中国,长,长安,汽车集团。,rebuilt byparent companyChina South Industries Group(CSGC),and Aviation Industry Corporation of China(AVIC);,2010.9.31,中国长安北,京,京基地开工,建,建设,starttheconstruction ofBeijing Changan,集团概况,CCAGin Brief,2,1,致力于核心,业,业务的发展,,,,巩固提高,微,微车,快速,发,发展轿车,,重,重点突破重,车,车,Dedicate to thedevelopment ofcoreoperation,strengthen and enhanceminicar operation,speedup to improvecar business,focusto make break through inheavydutytruck area,同时加速发,展,展核心零部,件,件,积极进,军,军汽车服务,业,业,Meanwhile,accelerate automotive core partsoperation,extend inautomotive servicemarket actively,发展战略,:,自主创新、,合,合作共赢、,国,国际发展、,品,品牌提升,independent innovation,corporate to success,international development,brand promotion,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAGin Brief,Development Strategy:,1,2,2012,年,整车销,售,售超过,260,万辆,初步,具,具备参与国,际,际主流汽车,市,市场竞争的,能,能力,In 2012,vehicle sales ofCCAGis expected toexceed 2.6 millionunits,prepare tocompete in internationalmarket.,2015,年,整车销,售,售,达到,500,万辆,具备,参,参与国际主,流,流汽车市场,竞,竞争的能力,。,。,In 2015,vehicle sales ofCCAGis expected toreach 5 million units,Capable tocompete in internationalmarket.,2020,年,形成完,整,整的产品系,列,列,自主品,牌,牌进入高端,市,市场,向世,界,界一流汽车,企,企业迈进。,In 2020,complete productseries with its independent brandcar in high-endmarket;CCAG strides forwardsto be a worldclassautomobile enterprise.,企业文化,Culture,发展历程,Milestones,战略,Strategy,品牌,Brand,管理,Management,研发,R&D,集团概况,CCAGin Brief,2,1,NorthChina(V),华北(整车,),),河北长安,HBCA,保定长客,CA BUS,,太原重汽,CCAT,SouthWest,西南(整车,、,、发动机、,变,变速器),长安本部,CQCA,长安跨越,CAKY,长安福特,CAF,长安铃木,CAS,重庆青山,TS,East(V.E),华东(整车,、,、发动机),南京长安,NJCA,长安马自达,CAM,长福马发动,机,机,CAFME,,哈飞威海,HFWH,South(V),华南(整车,),),哈飞深圳,HFSZ,NorthEast(V,E,T),东北(整车,发,发动机、变,速,速器),哈飞,HF,东安,DA,Middle,(V.E.T),华中(整车,、,、发动机、,变,变速器),江铃控股,JMH,,昌河,CH,,昌河铃木,CHS,具备年产,220,万辆整车和,220,万台发动机,生,生产能力,Annual manufacturingcapacity:2.2million vehicles and2.2million engines,Hunan(C.),湖南(零部,件,件),增压器、冷,却,却风机、活,塞,塞等,SouthWest(C.),西南(零部,件,件),车桥、减振,器,器、制动器,、,、汽车电装,品,品、汽车空,调,调等,国内产业布局,Local layout,9,大整车生产,基,基地,9 manufacturingsites,21,个整车工厂,21 vehicleproduction plants,1,2,建立了按品,牌,牌划分的,7,个独立的营,销,销和售后服,务,务网络,CCAGhas builtup 7independent sales and servicenetworks,whichserve different bran
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