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单击此处编辑母版标题样式,Fa f,BAF,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,BAF,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,BAF,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,BAF,Lenovos,Takeover Of,IBMs Personal-Computer Business,BAF,E,B,Aname,C,D,The Summary,Lenovo&IBM,Case review,Purchase,analysis,The crisis of Lenovo,Causes of Lenovos crisis,Cross-cultural conflicts,Successful communication,The solution of the crisis,Walks out of the crisis,Part1,Background,information,Part2,Communication,failure,Part3,Communication,success,Lenovo Group Limited,is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville,North Carolina,United States and its registered office in Hong Kong.Its products include personal computers,tablet computers,mobile phones,workstations,servers,electronic storage devices,IT management software and smart televisions.Lenovo is the worlds second-largest PC vendor by 2011 market share(after Hewlett-Packard)and markets the ThinkPad line of notebook computers and the ThinkCentre line of desktops.,Lenovo has operations in more than 60 countries and sells its products in around 160 countries.Lenovo was founded in Beijing in 1984 and incorporated in Hong Kong in 1988 under its previous name,Legend.Lenovo is listed on the,Hong Kong Stock Exchange,and is a constituent of the,Hang,Seng,China-Affiliated Corporations Index,.,International Business Machines Corporation(NYSE:IBM),or IBM,is an American multinational technology and consulting corporation,with headquarters in Armonk,New York,United States.IBM manufactures and markets computer hardware and software,and offers infrastructure,hosting and consulting services in areas ranging from,mainframecomputers,to nanotechnology,Case Review,The Lenovo Group that held close to 30%of the PC market share in China purchased IBMs PC business for 1.25 billion dollars in cash and stock on 18 December 2004.Meanwhile Lenovo Group agreed to pass a 0.5 billion of net debts to itself.The deal was worth 1.75 billion dollars in total.,Purchase Analysis-IBM,1.The golden period of PC industry had been over.A price war would be breaking out.It was not worth staying in the PC industry with high risks and capitals,2.Due to successive losses,PC business had been a burden to IBM.And it had not been IBMs core business.,3.After spinning off PC business,IBM could focus its all efforts in areas with more value.,Purchase Analysis-Lenovo,For the diversification strategy had failed,Lenovo began to focus on its core business-PC business.But its development has been limited in China owing to market scale.So Lenovo had to explore the overseas market for the further development.,IBM had the brand-,ThinkPad,technology teams and international resources,like the sales force and marketing channel etc.that could help Lenovo make success more likely in foreign markets.,The crisis of Lenovo,The crisis of Lenovo,In 2004,after Lenovo Group have purchased the personal-computer business of IBM,Mr.Liu,was replaced by,Mr.Yang,.However,after 5 years,the Lenovo Group was heavily,hitted,by financial crisis and it suffered from a big losses.,From some datum,we learn that in 2008 the second quarter achievement of Lenovo that,have decreased by 70%,and the retained profits is about$23,000,000.In the third quarter,the amount of loss have increased by approximately$90,000,000 so it cant change anything in the fourth quarter in fact.,Lius Back,In times of crisis,Liu,Chuanzhi,came back the board of directors as chairman.And,Yang,Yuanqing,moved to CEO from chairman.,Lius back gave a shot in the arm to Lenovo where morale has been low.,He is a spiritual leaders to us.said a employee who had worked for over 5 years in Lenovo.,Causes of Lenovos crisis,The number one Priority to Liu and his teams was to find out the causes of the crisis after his back.,Liu thought:we get into trouble now.The international financial crisis is only the superficial reason,but the cultural clashes of internal management is the root cause,and specifically,there are many problems in communicating.Even without the international financial crisis,our crisis would still erupt.,Some behaves of cross-cultural conflicts,The difference of Cultural Policy,：,The CEO of Western companies have great rights to make all major decisions;if the CEO of Lenovo wants to make a great decision,there must be a team support behind.,Liu,chuanzhi,said,when Lenovo merged IBM s PC business,he saw that the trend of computer market is massive growth of customers in consumption(,消费类客户,)and the reduce of customer in commerce(,商业类客户,).,Some behaves of cross-cultural conflicts,But it is a pity,because of Amelias short-term behavior;he refused to invest in the long term project and develop consumer market.,Although Yang,Yuanqing,disagreed with him,but Amelia was a stubborn man and thought he is an experienced manager.Yang cant change its decision for the entire situation.,The result is that Lenovo cant withstand the challenge in fron
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