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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Task,Writing an advertisement,Unit 1 Advertising,TaskUnit 1 Advertising,listening for statistics and descriptions,When listening for statistics,you may hear:,fractions,e.g.(a/one half),(three quarters),decimals,e.g.0.3(zero/nought point three),percentages,e.g.63%(sixty-three per cent),Skill building 1,listening for statistics and d,Words and phrases that describe the following:,an increase:,e.g.There was,an increase of,40 per cent.,The price,has risen to,25,yuan,a kilo.,The price,has gone up by,9 dollars a,pound.,Four times as many,people used our,product last year.,Words and phrases that describ,a decrease:,e.g.There was,a decrease of,42 per cent/30,pounds.,The figure/amount,decreased/fell by,16.5 per sent.,no change:,e.g.There was,no change,.The figure/,percentage,remained/stayed the same,.,a decrease:,a range,e.g.The sales figures,range between,40,and,50 per cent/,from,50,to,60.,an average,e.g.The,average,price was,￥,50.,a limit,e.g.The,maximum,speed is 80 kilometres,per hour on this road.,a range,The price,reached,a record high of 150,dollars per kilo.,The sales figures,have dropped to,their,lowest level/point,.,The price reached a record hig,Listen and write down the statistics.Note that you may need to do some simple calculations after listening to the descriptions.,1.Number of members two year ago:,_;last year:_,2.Market share last year:_;,this year:_,1,200,1,400,85%,65%,Listen and write down the stat,3.Percentage of students eating lunch in,the dining hall last year:_;,in three years:_,4.Percentage of students from our school,continuing their education,last year-at local universities:,_studying abroad:_,50%-60%,75.5%,23.4%,11.5%,3.Percentage of students eati,this year-at local universities:_,studying abroad:_,5.Last year:5,000 museum visitors;out of them:1,000 young people,This year:_ museum visitors out of them:_ young people,24.5%,13.6%,9,000,3,000,this year-at local universi,Step 1,Listen and complete the bar chart.Some of the information can be found in the table.,completing a bar chart,Step 1Listen and complete the,Bar Chart:,Bar Chart:,Read the note from the director on page 13.What is it about?Discuss it with your partner and fill in the subject.,Answers:,_,Repackaging of the ChocoLoco Bar,Read the note from the directo,Skill building 2,When we express opinions,we tell,what we think or feel about things.We,can say:,I(dont)think/believe(that),It seems to me(that),In my opinion/To me,expressing opinions and giving reasons,Skill building 2 When we expre,2.It is also important to give reasons for your opinions.We can use these words to introduce the reason.,e.g.I think packages are important,because/as/since,they attract the,customers attention.,2.It is also important to giv,3.If we want to list more than one reason,we can use the following patterns.,I think package are important,for,several reasons.,First,Second,Then,(,Next,Finally,),3.If we want to list more tha,Read the conversation on page 14 and tell your partner your opinions on advertising.,You can begin with:,Whats your opinion on advertisements?,Read the conversation on page,Interview your classmates about good ads they have seen.Use the following form to help you.Think of one more question to ask.Take turns to ask and answer the questions.When you are asked to give your opinions,its important to give reasons.You may use the vocabulary on page 15.,Interview your classmates abou,1.Opinions of advertising in public places,Whats your opinion of advertising in,public places?,2.Things that make advertisements,interesting,What do you think makes advertisements,interesting?,Interview form,Step 2,talking about advertisements,1.Opinions of advertising in,3.Things seen in advertisements and,bought later,What have you seen in an advertisement,and later bought?,4.Favourite advertisement,Whats your favorite advertisement(s)?Why?,5._,What advertisement do you like least?Why?,3.Things seen in advertisemen,Lets go over Part B and role play an interview between a manager and his/her friend.You can begin the conversation like this:,Lets go over Part B and role,M:Hi,may I ask you some questions about advertisement?,F:Yes,of course.,M:What is your opinion on advertisements in public places?,F:Generally speaking,most of the ads in,public places are attractive and,interesting,but a few of them are too,big and ugly.,M:Hi,may I ask you some ques,After interviewing your friends,write your notes in the space below to report back.,NOTES,Dear Sir,After interviewing my classmates about good ads,Id like to sum up what they said as follows.In their opinions,most of,After interviewing your friend,the ads in public places are attractive.It seems that clothes and food ads on TV are the most interesting.They think that famous star,trendy music and good text make good advertisements.They often buy food and health products after they have seen them in ads.They likes some ads partly because they are funny and partly because they ar
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