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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Business Writing(2),-Special Request Letters(Lesson 5),Week 8,(April 23-24,2009),Business Writing(2)-Sp,1,Special Request Letters(SRL),To give a brief introduction to special request letters,To enable Ss to grasp the composition steps of asking for and requesting,To analyze samples by using relevant guidelines of SRL,Simulation practice,Objectives:,Special Request Letters(SRL)T,2,Special Request Letters(SRL),The purposes of SRL:,Asking for an appointment;,Asking for advice;,Requesting free products;,Requesting production privileges for commercial use;,Special Request Letters(SRL)T,3,Asking for an Appointment,Why?,A business letter is not adequate!,(P87),How?,Make your information clear,:,Who?,When?,Where?,How long?,What?,Asking for an AppointmentWhy?,4,Asking for an Appointment,Make your schedule flexible and negotiable,(Sample 2,P89),Apologize for missing an appointment,A note to the party with whom you were to meet;,Explaining why;,Taking the relationship seriously;,Be concise and polite;,(Sample 1,P88),Asking for an AppointmentMake,5,Asking for Advice,Why?,Advice can be used for decision-making!,(P90),How?,Indicating your Asking letter is a compliment;,Expressing your confidence in his or her opinion;,Showing your empressement and,sincerity,;,Clarifying your requirements;,(Sample 1,P90),Asking for AdviceWhy?(Sample 1,6,Asking for Free Products,Why?,Try first and order later!,(P92),How?,Clarify your information in details;,Giving a good reason for it(them);,Arranging your information attractive:,A large order;,A potential collaborator;,A perspective consumer;,3.Making the receiver respond,favorably;,(Sample 1-2,P93-94),Asking for Free ProductsWhy?(S,7,Requesting Reproduction Privileges for Commercial Use,Why?,Franchising!,(P95),How?,Designing well;,Elaborating on the reasons;,Clarifying the benefits for the other party;,Making your letter:,Convincing;,Persuasive;,c)Polite,(,Sample 1,P96),(,Sample 2,P97),Requesting Reproduction Privil,8,Practice now!,Studying samples:,Sample A,(P98),Sample B,(P99),Sample C,(P100),Sample D,(P101),Exercises 1,(P102),Exercises 2,(P103),Exercises 3,(P104),Practice now!Studying samples,9,Your Assignment for Week 8,Exercises 7(P105),Requirements:,Typed;,One page limited(A4);,Words:100(minimum)to 200(maximum),Hand-in Date:April 29-30,2009;,Your score will be considered for your final achievement at this term;,Special Request Letters,Your Assignment for Week 8Spec,10,Business Writing(2),Week 9,(April 30 ,2007),Business Writing(2),11,Review,Lesson 5,The types of special request letters,The guidelines of letters asking for advice;,The guidelines of letters requesting reproduction privileges for commercial use;,Exercises I III(P102-104),Review Lesson 5The types of sp,12,Business Writing(2),Responding to Special Request Letters,(Lesson 6),Business Writing(2)Respondi,13,Responding to a Request for an Appointment,Why,?,(P106),How,?,Who(,people,),When(,time,),Where(,place,),Suggestion(,in-addition,),Refusal explaining(,if not,),Rearrangement(,must,),(Sample 1,P107),(Sample 2,P108),Responding to a Request for a,14,Simulation Practice,Situation,1,of Exercises IV(P124),Requirements:,A complete and standard business letter;,A well-arranged layout;,A letter less than 150 words required;,10 Ss of you will present their letters;,Your scores will be considered for your final achievement;,Simulation PracticeSituation 1,15,Responding to a Request for Advice,Why,?,(P109),How,?,Research and analysis first;,Materials from the letter,Situation from the reality,2)Suggestions second;,3)Explanations to the feasibility of your suggestions;,(Sample 1,P110),(Sample 2,P111),Responding to a Request for Ad,16,Simulation Practice,Situation,2,of Exercises IV(P124),Requirements:,A complete and standard business letter;,A well-arranged layout;,A letter less than 150 words required;,10 Ss of you will present their letters;,Your scores will be considered for your final achievement;,Simulation PracticeSituation 2,17,Responding to a Request for Free Products,Why,?,(P112),How,?,Specify the quantity of offering;,2)Specify the time of delivery;,Offering adequate information;,Explaining why(,if not,);,Encouraging purchase;,(Sample 1,P112),(Sample 2,P114),Responding to a Request for F,18,Responding to a Request for Reproduction Privileges,Why,?,(P115),How,?,Showing your appreciation;,Putting forward your thinking;,Responding carefully by:,Asking try-questions;,Claiming relevant materials;,Field investigation;,(Sample 1,P116),(Sample 2,P117),Responding to a Request for R,19,Simulation Practice,Situation,4,of Exercises IV(P124),Requirements:,A complete and standard business letter;,A well-arranged layout;,A letter less than 150 words required;,10 Ss of you will present their letters;,Your scores will be considered for your final achievement;,Simulation PracticeSituation 4,20,Practice now!,Studying samples:,Sample A,(P118),Sample B,(P119),Sample C,(P120),Sample D,(P121),Exercises 1,
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