高中英语北师大版必修4ppt课件：Unit-11-Lesson-3-The-Advertising-Game

单击此处编辑母版标题样式,编辑母版文本样式,第二级,第三级,第四级,第五级,2020/3/27,#,Unit 11 The Media,Lesson 3,The Advertising Game,高中英语北师大版必修4ppt课件：Unit-11-Lesson-3-The-Advertising-Game,1,阅读理解（根据课文内容选择正确答案）,1.By reading a classic advertisement you can know the following except,.,A.what the company sells B.where the company is located,C.how much the product costs D.the name of the brand,2.Some advertisements consist of pictures or the words of experts in order to,.,A.show people how good the products are B.make the experts more famous,C.make people know more about the products D.make the advertisements more attractive,3.Modern techniques of design are not enough to be noticed in modern cities because,.,A.they cost too much money,B.they cant make advertisements attractive,C.people are used to seeing high standards of visual design,D.people dont like such designs,课文预习自测,阅读理解（根据课文内容选择正确答案）课文预习自测 ,2,4.The main aim of the advertisement is to,.,A.make customers interested in the products,B.make customers spend money,C.hold the attention of the customers,D.make advertisements as attractive as possible,5.The government uses public advertisements to do the following except,.,A.educating the public B.increasing public knowledge,C.making our society a better place D.making a profit,4.The main aim of the adverti,3,语法填空（根据课文内容，依据语法规则完成短文）,The classic advertisement is one that gives information about 1,（,find,）,certain,products.However,，,this kind of advertising might not be 2,（,suit,）,in direct competition.,At present,，,large budgets are applied to advertisement designing.In order to stand 3_,many new concepts like freedom and many new 4,（,approach,）,like using humour,appear in modern advertisements.By doing this,，,they hope to make people forget that someone is,trying to sell 5,（,they,）,something!6,，,not all advertising is about selling products,and services for 7,profit.Some contemporary advertisements mainly aim 8,（,make,）,contributions to society.Some public advertisements encourage citizens to participate in improving,their neighbourhood,，,protecting the environment,，,and 9,（,help,）,other people.They have,helped to make our society a 10,（,good,）,place for everyone.,finding,suitable,out,approaches,them,However,a,to make,helping,better,语法填空（根据课文内容，依据语法规则完成短文）findi,4,核心词汇,词汇,一,suitable,adj,.适合的；合适的，恰当的,教材原句,However,，,this kind of advertising might not be,suitable,when there are products and services in,direct,competition,with each other in the market place.,然而，当产品和服务在市场上互相进行直接竞争时，这种广告可能就不适合了。,要点必记,be suitable for,适合于,be suitable to do sth.,适合做某事,suit sth.to sth.,使某物适合另一物,单句语法填空,（,1,）,There are many other training courses that would be equally,（,suit,）,.,单句写作,（,2,）词汇复现,This kind of soil,（不适宜）,growing crops.,（,3,）词汇复现,Would it,（适合做）,have a chat with you now?,题组练,领悟方法,suitable,be suitable to,is not suitable for,5,词汇二in competition with 与,竞争,要点必记,in the face of competition（from.）面对（来自,的）竞争,归纳拓展,compete in 参加,的比赛；在,方面竞争,compete for,为,而竞争,compete with/against,和,竞争,词语积累,compete,vi.,比赛；竞争,competitor,n,.,竞争者；比赛者,competitive,adj,.,有竞争力的,单句语法填空,（,1,）,Were going to have a,（,compete,）,to see who can swim the farthest.,（,2,）,They found themselves,（,compete,）,against foreign companies for a share,of the market.,单句写作,（,3,）,He may,（赢得比赛），,in which case he is likely to get into the,national team.,（,4,）,The graduate was,（与,竞争）,the others for the job.,competition,competing,win the competition,in competition with,词汇二in competition with 与竞争,6,词汇三,consist of 由,组成（=be made up of；be composed of）,教材原句,Some advertisements,consist of,pictures or the words of experts to show people how good the,products are.,有些广告中含有图片或专家说的话，以向人们展示该产品多么好。,要点必记,consist,vi.,组成；构成；在于,consist in,在于,；存在于,consist with,和,一致,consistent adj.,一致的；连续的,be consistent with,与,一致的；符合的,误区警示,consist of,不用于被动语态和进行时态。,类似短语有：,date back to/from,追溯到,belong to,属于,come into being,产生；出现,break out,发生,词汇三consist of 由组成（=be made,7,单句语法填空,（,1,）,Five players can make,a basketball team while a football team consists_,eleven players at least.,（,2,）,（,consist,）,of two campuses,，,this school covers a total area of 400 square,kilometres with more than 4,，,000 students and teachers.,单句写作,（,3,）,An ecosystem,（生态系统）,（由,组成）,the living and nonliving things,in an area that interact with one another.,（,4,）,Our deeds must,（与,一致）,our words.,一句多译,这个俱乐部由八个成员组成。,（,5,）,This club,eight members.,（,consist,）,（,6,）,This club,eight members.,（,make up,）,（,7,）,This club,eight members.,（,compose,）,up,of,Consisting,consists of,consist with,consists of,is made up of,is composed of,单句语法填空 up ofConsisting con,8,词汇四,stand out 明显；显眼；突出；杰出（+as/from/among/above/in/against）,教材原句,Modern advertisements must,stand out,in a world full of competition by,combining,the highest,standards of design with ideas.,现代广告必须把最高水平的设计和理念相结合,才能在激烈的竞争中胜出。,要点必记,stand for,代表；主张,stand by,袖手旁观；支持,stand up,站立，站起,stand against,倚,/,靠,站着；反对,词汇四stand out 明显；显眼；突出；杰出（+as,9,单句写作,（,1,）,The statue,（醒目）,against the trees.,（,2,）,Four points,（突出）,as being more important than the rest.,单句语法填空,（,3,）,H