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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,12/27/2019,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,Argo Female Custom-tailor Store,GROUP ARGO,contents,Risks&,Exit Strategy,Marketing Plan,Market Survey,Products&Services,Brief i,n,troduction,Brief introduction to the company,Company Name：,Argo Female Custom-tailor Store,Location:,Argo Female Custom-tailor Store is located in Nanjing,at Xinjiekou street,Nature Of The Company:,partnerships,Industrial Category:,custom-tailor,Target Consumers:,women of all ages,Our store may be like.,Products&Services,DISSCUSS,DESIGN,SEW,Disscuss with our,customers,ask for,their demands,and give,them some ideas,.,do clothing design,and show them the,design drawing.,Modify them.,Sew clothing,according,to the drawings,let customers,try them.,Additional services,:hair styling,adorn article collocation,even a complete set of modeling design,Ultimate goal,:being a international famous brand.,Market Survey,We do questionnaire survey and analysis data seriously.,1.SWOT Analysis,1）,Strengths,:unique,teamwork,passion of starting a business,good services.,2）,Weaknesses,:capital difficulties,low awareness,the time of production cycle is long.,3）,Opportunities,:market demands,4）,Threats,:high cost,other clothing stores may squeeze us,Marketing Plan,2.Price Strategy,1),Different types of clothing have different price ranges.,2),Penetration pricing may be used.,3),But our purpose is low price and high quality.,3.Market Patterns,1),Office lady style,2),Daily life style,3)Party style,4.,Marketing Strategy,1),Principle,:,We do tailor made for customers with unique style but good price.,2,)Sales promotion,Rebates:,Do,some special discounts.If your consumption reach a certain level,we will discount accordingly.,Premiums:We will give a mini clothing phone-stramp whose shape like the clothing you bye in our store as a gift.,Coupons:We will hold some activities to give out some coupons in different platform like micro-blogs.,5.Customer Relationship Management,1)Use CRM products,2)Set up membership card system,6.Advertising,1)Prints Advertisements,2)TV Advertisements,3)Web Advertisements,-electronic magazine,7.Publicity,1),word-of-mouth promotion,2)micro-blog,3)fashion magazine,4)activities,.,Risk,s,1),Businesss ri,sk,:Not all people need someone to help them design the clothes and wait long time to get it.,2),Risky deal,:When dealing with firms,customers by crash,we cant promise every deal is believable.,3),Risky project,:New items or the style we developed are unwelcome.when designing or sewing,some unintentional errors may cause our project miscarried,4),Risky strategy,:,the communication between our designers and customers,Exit Strategy,1.Sell your shares,When a partner is ready to retire or quit,he or she can sell his or her equity to the existing partners,or to a new employee who is eligible for partnership.They leave the firm cleanly,plus they gain the earnings from the sale.,2.Acquisition,Other companies might want to acquire our business and keep its value for themselves.,3.Merger,A merger is when two companies get together,establish a value on each company,and then combine the two to form one bigger company.,4.IPO,We can also sell our company via the stock market in an initial public offering or IPO.The good news is that we stand the chance to get the biggest dollar payout of any exit strategy.The bad news is that it is very expensive to obtain an IPO,and we can easily spend half-a-million dollars on attorney and accountant fees.,5.Liquidation,If we dont have any debts,we can also achieve liquidity by shutting down our business and selling the assets that we have.,thank you,
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