欧美广告风格课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,精美课件,汇报人：,小白,部门：设计部,可爱卡通,PPT,模板,LET US USE IT WHILE WE MAY SNATCH THOSE JOYS THAT HASTE AWAY!EARTH HER WINTER COAT MAY CAST,AND RENEW HER BEEAUTY PAST:BUT,OUR WINTER COME,IN VAIN WE SOLICIT SPRING AGAIN;,AND WHEN OUR FURROWS SNOW SHALL COVER,LOVE MAY RETURN BUT NEVER LOVER.,精美课件汇报人：小白 部门：设计部可爱卡通PPT模板,1,WHO,WHAT,AND,WHERE,CAN,YOU,PERSONALIZE?,OF PERSONALIZATION,3Ws,THE,WHO,WHAT,AND WHERE CAN YOU P,2,Personalization:,Appealing,and,Easy,Given,customers,rising,expectations,and,the,di,culty,of,marketing,to,anonymous,prospects,real-time,personalization,tools,are,very,appealing,to,marketers.,The,good,news,is,that,personalization,is,easier,to,implement,and,run,than,you,think!,Personalization:Appealing an,3,1.,Identifying,a,persons,relevant,a,ributes:,intent,potential,to,purchase,behavior,prole,and/or,rmographics,2.,Customizing,that,persons,online,experience,by,presenting,the,most,relevant,content,and,visuals,Personalization,Combines,Two,Things:,1.2.Personalization Combines,4,1.,How,Can,Personalization,Help,You,As,a,Marketer?,It,creates,more,meaningful,interactions,by,serving,the,right,content,2.,It,educates,and,nurtures,top-of-funnel,prospects,optimizes,budget,1.How Can Personalization Help,5,that,you,want,to,personalize.,Start,with,the,3,Ws,of,Personalization,If,real-time,personalization,seems,complicated,relax.,Youll,begin,by,simply,dening,the,3,Ws,of,personalization.,Define,the:,WHAT,WHO,WHERE,that you want to personalize.,6,WHO,Who,do,I,personalize,for?,WHOWho do I personalize for?,7,The,“Who”,in,personalization,is,your,target,audience,which,is,dened,by,a,combination,of,a,ributes.,If,youre,a,B2B,Marketer,youll,focus,on,firmographics,such,as:,Revenue,Vertical,Size,Company,Name,The“Who”in personalization i,8,If,youre,a,Consumer,Marketer,youll,personalize,your,content,based,on:,Customer,Journey,Geo-location,(personalized,down,to,the,zip,code),Product,Interest,Price,Sensitivity,Buying,History,If youre a Consumer Marketer,9,Your,“Who”,can,also,include,your,audiences,stage,in,the,Customer,Decision,Journey,(CDJ).,Your,“Who”,might,be,“hot,prospects”anyone,in,the,Evaluation,stage,of,the,sales,journey.,Awareness,1.,2.,Interest,3.,Evaluation,4.,Commitment,Your“Who”can also include yo,10,WHAT,What,should,I,personalize?,WHATWhat should I personalize?,11,Now,lets,decide,what,you,are,personalizing.,Leveraging,content,that,you,already,have,you,can,use,real-time,personalization,to,personalize,your:,Calls-to-Action,Images,User,Experience,Product,Offers,Now,lets decide what you are,12,Most,companies,have,more,than,enough,pre-existing,content,to,start.,Content,can,include:,Blog,Posts,Calls-to-Action,Ebooks,Images,Case,Studies,Videos,Its,a,question,of,which,piece,fits,which,target,audiencewhich,phase,of,the,CDJ,theyre,in.,Most companies have more than,13,You,can,also,develop,multiple,CTAs,for,a,single,piece,of,content,designed,for,various,audiences.,For,example,a,so,ware,company,CEO,might,see,one,CTA,at,the,bo,om,of,your,homepage,while,a,healthcare,company,CEO,might,see,a,di,erent,CTA.,You,can,combine,content,CTAs,and,images,together,for,a,more,personalized,user,experience.,You can also develop multiple,14,For,B2B,prospects,deliver,content,relevant,to,the,leads,particular:,B2B,Marketing,Vertical,Organization,Location,B2B,For B2B prospects,deliver con,15,For,consumer,marketing,prospects,o,er,personalized,Web,experiences,based,on:,Location,Price,Sensitivity,Whether,youre,in,B2B,or,consumer,marketing,your,prospects,receive,the,most,relevant,content,possible.,Product,Offers,B2C,Consumer,Marketing,For consumer marketing prospec,16,WHERE,Where,do,I,personalize?,WHEREWhere do I personalize?,17,A,er,youve,determined,who,and,what,to,personalize,youll,need,to,decide,where,to,reach,prospects,with,a,personalized,approach.,We,recommend,starting,with,website,and,email,channels.,Mobile,Online,Advertisement,Offline,Website,Email,A er youve determined who a,18,Your,website,is,an,important,channel,because,prospects,are,engaged,a,entive,and,interested,in,learning,more.,Unfortunately,more,than,98%,of,first-time,visitors,to,your,website,are,anonymous.,Your website is an important c,19,Real-time,personalization,allows,you,to,engage,anonymous,rst-time,visitors,to,your,website,by,identifying,their:,Industries,Locations,Digital,Behaviors,Companies,Real-time personalization allo,20,Dene,the,3,Ws,to,successfully,personalize,your,marketing.,Dene,Your,Companys,3,Ws,Painful,Implementation,Time-Consuming,Maintenance,An,Arsenal,of,Brand,New,Content,Making,real-time,personalization,tools,a,part,of,your,marketing,strategy,does,not,require:,Dene the 3 Ws to successfull,21,Real-time,personalization,tools,are,built,to,OPERATE,and,OPTIMIZE,automatically.,Real-time personalization tool,22,Check,out,Marketos,Real-Time,Personalization.,http:/ out MarketosReal-Time P,23,