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,单击此处编辑母版标题样式,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit 7,Pricing,Warm-up Activities,I.Pair works,Think about the ways of pricing and talk with your partner.,II.Group work,A corporation,s life largely depends on the prices of its goods.Work in small groups,discussing how prices are determined and how much you know about the pricing strategies.,III,Think about and then make a list of the factors that may influence pricing.,Background Information,Pricing strategies,for,products,or,services,encompass three main ways to improve profits.These are that the business owner can cut costs or sell more,or find more profit with a better pricing strategy.When costs are already at their lowest and sales are hard to find,adopting a better pricing strategy is a key option to stay viable.,Merely raising prices is not always the answer,especially in a poor economy.Many businesses have been lost because they priced themselves out of the marketplace.On the other hand,many business and sales staff leave money on the table.One strategy does not fit all,so adopting a pricing strategy is a learning curve when studying the needs and behaviors of customers and clients.,Notes of Text,1.distribution cost:any cost incurred by a producer or wholesaler or retailer or distributor(as for advertising and shipping,etc.)销售本钱：销售本钱是指已销售产品的生产本钱或已提供劳务的劳务本钱以及其他销售的业务本钱。包括主营业务本钱和其他业务支出两局部。其中，主营业务本钱是企业销售商品产品、半成品以及提供工业性劳务等业务所形成的本钱；其他业务支出是企业销售材料、出租包装物、出租固定资产等业务所形成的本钱。,2.profit margin:the ratio gross profits divided by net sales 利润率,3.fringe benefit:an incidental benefit awarded for certain types of employment(especially if it is regarded as a right)附加福利雇主在工资外给某雇员的非工资的津贴或付款，如失业补充津贴、养老金、旅行津贴、节假日工资、健康保险等,Text analysis,1.It should also be noted that service businesses often find it more difficult to accurately gauge their costs,especially in the realm of employee hours.,同时需要提醒的是效劳业经常会发现精确地评估他们的本钱，尤其是员工工作时间方面的评估，往往更难。,gauge,n.计量器；标准尺寸；容量规格,vt.测量；估计；给定规格,His response will help you gauge what you should say next.,他的反响可以帮你衡量你接下来应该说的话。,What gauge of wire do you require?,你需要什么规格的电线?,Gauge values can go up and down.,测量值可能上升和下降。,phrase,pressure gauge 压力计，测压表,strain gauge 应变仪；机变形测量器,level gauge 水准仪；液面水位计,thickness gauge 厚薄规，测厚仪,gauge block 量块；块规,back gauge 边距；反向行程限位器；后支档,vacuum gauge n.真空计,water level gauge 水位计；水平仪,light gauge steel 轻型号规钢；轻量型钢,narrow gauge 窄轨铁路；窄影片,gauge theory 标准理论,realm,n.领域，范围；王国,例：The king banished the traitor from the realm.,国王把背叛者驱逐出王国。,Listing 10 provides some of the passwords we use in this security realm and their digests.,清单 10 提供了我们在这个平安领域中使用的一些密码以及它们的摘要。,So,in the bright realm of values,we have no excuse behind us,nor justification before us.,所以在敞亮的价值领域中，人们身后没有借口，面前没有理由。,phrase,Arctic Realm植 北极区；北冰洋界,Nightmare Realm梦魔之界；梦魇之界；恶梦领域；恶魔王国,Spirit Realm心之秘境；心之秘境专辑,hydrocarbon realm含烃区域,Text anslysis,2.A freelance copyeditor may find that one 2500-word article takes twice as long to complete as another article of the same size because of differences in quality that are often difficult to anticipate ahead of time.,由于质量不同，一个自由文字编辑完成的一篇2 500字的文章所耗的时间可能是一篇同样字数的文章所耗时间的两倍，但往往这种质量上的差异很难提前被预计到。,Freelance,n.自由作家；自由记者,adj.自由投稿的,例：Because the reason you freelance is for the freedom,right?,你选择做自由职业者的原因就是自由，是吧？,Every once in a while I have an open hour for my freelance clients-they can give me a call about anything they like.,作为自由职业者，每隔一段时间，我会拿出一个小时给我的客户-他们可以打 给我，聊他们愿意聊的事。,Read up on business:The fact that youre reading this blog is a good sign you can get a ton of information about running your freelance business online.,研习商务：事实上，你阅读这篇博客是一个好的现象，因为从中你可以知道许多关于自由职业者如何经营自己事业的信息。,phrase,Goblin Freelance,高布林弗里兰斯；高布林；弗里兰斯,freelance artist,特约艺人,work freelance,自由职业者,Freelance Workers,自由职业者,freelance product,特约产品,Freelance Trainer,健身教练,Freelance secretarial,应聘秘书,anticipate,vt.预期，期望；占先，抢先；提前使用,例：The general misread the enemys intentions,and didnt anticipate the attack.,将军对敌人的意图判断错误，没有预见到那次进攻。,So,even without understanding all that this file does,you can anticipate the next step.,这样，即使不能理解这个文件的全部功能，您也可以预期下一步。,Dont try to anticipate an ideal reader there may be one,but he/she is reading someone else.,不要试着预期一个“理想读者-可能存在着这么一个人，但他/她正在读别人的书呢。,phrase,anticipate Problems预见到问题；预见问题；预感到问题,anticipate verb预期,confidently anticipate满怀信心地期望；吸引力,anticipate change要预计变化；预见变化；要预见变化,ANTCPT Anticipate预期,anticipate interest结息期前预计利息,anticipate phase预期阶段,Text analysis,3.These fringe benefits can include social security,retirement benefits,insurance,unemployment compensation,workers compensation,and other benefits.,这些福利待遇包括社会保险、退休福利、保险、失业赔偿金、劳动补偿和其他福利。,fringe,n.边缘；穗；刘海,adj.边缘的；附加的,vt.加穗于,例：And these nationalists are not the fringe.,这些爱国者不是边缘势力。,The company plans to beef up our fringe benefit.,公司打算增加我们的附加福利。,And the protests are not just a fringe phenomenon.,而抗议活动并不仅是一个边缘现象。,Phrase,light fringe 力 亮条纹；白光干预条纹,fringe benefit福利；补贴；附加福利；边际效益,compensation,n.,补偿；报酬；赔偿金,例：,But there is some compensation for this I think.,但我觉得还是有因此获得补偿的地方。,We hope that a repr
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