商务英语阅读（第三版）chapter 12 business ethics and corporate social responsibility

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Chapter 12 business ethics and corporate social responsibility,Overview,Background information,Text A:Beyond the Green Corporation,Exercise:Vocabulary and Grammar,Exercise:Sentences and Paragraphs,Exercise:Comprehension and Discussion,Text B:Enron:How a Failure of Leadership,Culture,and Unethical Behavior Brought a Giant to its Knees,background,It is impossible to exaggerate the significance of the contemporary claim that there is a business case for corporate responsibility,business ethics,corporate citizenship,environmental stewardship,pollution control,sustainable development,and the like.And virtually all contemporary writing on corporate social responsibility emphasizes its links to corporate profitability.,background,According to the business case for corporate social responsibility,firms will increasingly behave more responsibly because more managers now believe that being a better corporate citizen is a source of competitive advantage.,background,A more responsibly managed firm will face fewer business risks than its less virtuous competitors:it will be more likely to avoid consumer boycotts,be better able to obtain capital at a lower cost,and be in a better position to attract and retain committed employees and loyal customers.Correspondingly,firms that are unable or unwilling to recognize this new competitive reality will find themselves disadvantaged in the marketplace.,background,In this chapter,well first read an article discussing how ethical behavior and corporate social responsibility can help improve a companys bottom line.Then,in the supplementary text,well see a case in which the lack of ethical and socially responsible practice resulted in the debacle at Enron.,Beyond the green corporation,Text A,Beyond the green corporation,Getting started:,In your understanding,is it of significant importance to place a high priority on corporate social responsibility for business?,Do you agree with the author that eco-friendly and socially responsible practices can help improve a companys profitability?,Sustainability reports were considered much of public relations efforts to polish the corporate image several years ago.What is the more sophisticated understanding of sustainable practices now?,Beyond the green corporation,Getting started:,Many companies are making efforts to maintain sustainable development,but companies that talk the most about sustainability are not always the best at executing.Among the examples given in the text,which ones do you think are better at executing?,Do you think it viable for investors to take sustainability factors into consideration when making investment decisions?,Beyond the green corporation,Exercise:Vocabulary and Grammar,Beyond the green corporation,Find Chinese equivalents for the followings:,case in point,competitive edge,flat-footed,fuel economy,market capitalization,polish the image,profit-obsessed,renewable resources,strike a balance,utility company,Beyond the green corporation,Find English equivalents for the followings:,操纵价格,成形，初具规模,粗制滥造,客户忠诚度,全力应对，努力克服,全球水资源匮乏,替代能源,替代能源,新兴市场,致力于,Beyond the green corporation,Read the passage and fill in the blanks:,Choose words in the list,competitive,out,concern,role,emissions,to,forged,when,numerous,where,on,whereby,Beyond the green corporation,Read the passage and fill in the blanks:,Also known as corporate citizenship and corporate responsibility,corporate social responsibility(CSR)is the business response to the sustainability agenda.,Beyond the green corporation,Read the passage and fill in the blanks:,The notion of CSR has been around since the 1950s,_(1)academics and business leaders first began to identify and articulate the impact of global businesses on society.In todays globalized marketplace,there is growing acceptance that the corporate sector has a _(2)to play in securing a sustainable future.As a result,more and more companies are getting involved in areas such as human rights,fair trade,local economic development,non-discriminatory employment practices and reducing waste and _(3).,Beyond the green corporation,Read the passage and fill in the blanks:,Today,most leading companies devote considerable resources _(4)activities designed to help manage,co-ordinate,measure,report upon and otherwise promote their corporate responsibility performance.With the growth of shareholder and media interest in the subject,CSR is becoming _(5).,Beyond the green corporation,Read the passage and fill in the blanks:,Each year,US-based Business Ethics magazine lists its 100 Best Corporate Citizens and,in the UK,Business in the Community(BITC)hands _(6)annual awards for excellence in responsible business practices and community involvement.The rise of socially responsible investment has created a new m