汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Strategic Marketing Success,MINI,Strategic Marketing SuccessMIN,1,2019-Best of the Best: MINI- Most Fun, Auto Week Magazine,2019-Car of the Year,Car Magazine,2019-Best of the Best: MINI- M,2,2019-Grand Prix Award, European Car Magazine,2019-Britains Best Hot Hatch, Autocar Magazine,2019-Grand Prix Award,3,2019-North American Car of the Year,Car of the Year Awards,2019-Sporting Car of the Year, Auto Express,2019-North American Car of the,4,History in a MINI(ute),Rebuild MINI,Go Global,Into the Future,History in a MINI(ute)Rebuild,5,汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件,6,汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件,7,MINI Product Life Cycle,0,50,100,150,200,250,300,350,400,1959,1963,1967,1971,1975,1979,1983,1987,1991,2019,2019,Year,Volume (000),MINI Product Life Cycle0501001,8,Turning the Corner,Services,Intangibles,Core Product,Insurance,Warranty,Fun,British Bulldog,Individuality,Inspiration,Rally Racing,College Graduate Program,History,Heritage,Value for,Money,Economic,Personality,From Mini to MINI,Design improvement,Lets motor,Funky,Icon,Leasing,High resale value,Payment,plans,Retail Financing,Optional extras,Focus on,Customer,service,Website,Brand name,Driving,experience,Safety,standards,Turning the CornerServicesInta,9,Lets Mess With Perfection!,Lets Mess With Perfection!,10,EYE-CATCHING,PERFECTLY BALANCED,POWER PACKED,REFINED,EYE-CATCHING,11,Lets Evolve!,“And then theres the fact that its a,MINI,Cooper S, with,everything,that stands for in terms of,image, build quality, desirability and street cred,”.,Autocar, Britains best hot hatch, May 2019,Lets Evolve! “And then ther,12,汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件,13,Exclusive,Available,Low,High,Price positioning,Brand positioning,ExclusiveAvailableLowHighPric,14,Existing,Existing,New,New,Markets,Product/Services,Puma MINI,Rally Racing,Movie Italian Job,Global expansion,Revival of an icon,Clothing,Toys,Accessories,US Market,Financial Services,Core Values,Advertising,Promotion,Warranty,ExistingExistingNewNewMarketsP,15,Lets Motor!,Lets Motor!,16,汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件,17,Lets Go on Tour!,Lets Go on Tour!,18,汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简-课件,19,Its Love.,Its Love.,20,Percentage of BMW Sales by Model (2019),18%,48%,15%,5%,5%,9%,0%,MINI,3 Series,5 Series,7 Series,Z4,X5,Z8,Percentage of BMW Sales by Mod,21,History in a MINI(ute),Rebuild MINI,Go Global,History in a MINI(ute)Rebuild,22,FUTURE,FUTURE,23,Lets Repeat History.,Lets stand on the shoulders of giants.,Lets carry out legacies.,Lets show some pride.,Lets be the product of good genes.,Lets inherit Dads eyes and Moms bonnet.,Lets remember who got us here.,Lets inspire generations to come.,Lets continue in the footsteps ofSir Alec Issigonis and John Cooper.,Lets MOTOR!,Lets Repeat History.Lets sta,24,