项目六消费的社会环境因素

,*,项目六：消费的社会环境因素,酒店服务心理,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,H,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,项目六,消费的社会环境因素,项目六：消,费,费的社会环,境,境因素,酒店服务心,理,理,能力目标,知识目标,理解社会环境因素对客人消费行为的影响，在服务接待中能够分析、判断客人不同的消费需求，从而实行有效的服务策略,了解影响消费者行为的几种社会环境因素,理解经济环境对消费者心理的影响方式,掌握社会文化、社会阶层对消费者心理的影响方式,项目六：消,费,费的社会环,境,境因素,酒店服务心,理,理,工作任务,任务,1,：分析影响,消,消费者心理,的,的社会环境,因,因素，掌握,客,客人的消费,行,行为。,任务,2,：针对不同,社,社会环境因,素,素影响下的,消,消费客人，,为,为他们提供,不,不同的服务,和,和营销。,项目六：消,费,费的社会环,境,境因素,酒店服务心,理,理,导入案例,我们在去酒,店,店吃饭的时,候,候，经常遇,到,到商家推出,打,打折卡、特,价,价菜、赠饮,料,料等情况，,当,当打折与赠,礼,礼品对消费,者,者来说花销,相,相等时，人,们,们宁愿选择,打,打折。从心,理,理学角度讲,，,，这是因为,人,人对失去身,边,边的东西比,意,意外得到东,西,西更敏感。,举,举个简单的,例,例子：丢了,200,元钱后，心,理,理上的痛苦,程,程度要比捡,到,到,200,元后的开心,程,程度大。了,解,解这个理论,后,后，再回到,我,我们酒店消,费,费的话题：,打,打折就好比,是,是少从消费,者,者身边拿走,东,东西，赠品,或,或返券就好,比,比是多送东,西