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,高中英语课件,（,madeofdingshangtuwen,）,高中英语课件（madeofdingshangtuwen）,1,How do you build an ad campain?,Para 1,Para 2,Para 3,Para 4,the,_,of an ad campaign,the target audience and how todetermine the target audience,what the ad campaign says,how to reach the target audience,definition,How do you build an ad campain,2,1. What do you know about an ad campaign?,2. What must you keep in mind when you start a successful ad campaign?,3. Why do you need to research your audience?,4. What is important when you are planning an ad campaign?,5. When you decide what approach you use in an ad campain, what should you base it on?,Reading comprehension,1. What do you know about an a,3,1. What do you know about an ad campaign?,2. What must you keep in mind when you start a successful ad campaign?,An ad campaign is an,planned,programme of advertisements using various,kind,s of ads to reach a,certain,audience.,A clear aim and target audience.,1. What do you know about an a,4,3. Why do you need to research your audience?,Because,you can create,the right message for the right people,by doing so,.,4. What is important when you are planning an ad campaign?,It is important to try to appeal to the,audience to get them to,react,in a certain way,.,5.,When you decide what approach you use in an ad campain, what should you base it on?,Mainly on the target audience and which kind of ads reach that group best.,3. Why do you need to research,5,翻译短语,have sth in mind,reach a certain audience,figure out,get sb to do sth,determine the target audience,do sth in advance,appeal to sb,react in a certain way,care about,history behind sth,get sth across (to sb),depend on sth,1 头脑中有某物,2 影响特定的受众,3 弄清楚,4 让某人做某事,5 确定目标受众,6 事先做某事,7 吸引某人,8 做出某种反应,9 关心；关注,10 某事的历史背景,11 （向某人)传达,12 取决于,/keep sth in mind,/be concerned with,(make sb understand sth/make sth understood by sb),翻译短语have sth in mind1 头脑中有某物/k,6,Anti-smoking ad campain,Reading comprehension,1. What is the subject of this ad campaign?,2. Why do they build this ad campaign?,3. Who is the target audience for this ad campaign?,4. What is the ad campaign aimed to do?,5. What is the slogan for this campaign?,Anti-smoking ad campainReading,7,1. What is the subject of this ad campaign?,Anti-smoking.,2. Why do they build this ad campaign?,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,1. What is the subject of this,8,3. Who is the target audience for this ad,campaign?,High-school teenagers.,4. What is the ad campaign aimed to do?,To discourage young people from smoking.,5. What is the slogan for this campaign?,Smoking kills!,3. Who is the target audience,9,短语翻译,1 导致,2 对造成损害,3 选择作为,4 高中的青少年,5 劝阻某人使其不要做,6 在乎，担忧,7 说服某人做某事,8 敦促某人做某事,9 为某人提供某物,10 告知某人某事,11 组织一次作文竞赛,result in,cause/do damage to,choose .as.,high-school teenagers,discourage sb from doing sth,care about/be concerned about,convince sb to do sth,urge sb to do sth,provide sb with sth,inform sb about/of sth,organize an essay competition,短语翻译1 导致result in,10,reach sb,1)be heard or seen by使某人收听到、收看到（信息，电视节目等）,eg. The sales campaign reached a target audience of 12,000 women.,2) contact sb 与联系,eg. Heres my phone number,in case you need to reach me.,reach sb,11,determine vt,1) find out the exact details or facts about sth,找出，测定，确定 determine sth,determine wh-.,eg. Your parents income is used to determine your level of finacial aid.,依据你父母的收入情况来决定你所得的经济援助水平。,The purpose of the exercise is to determine where we want to go from here.,这次演习的目的是决定我们从这儿往哪里去。,2）have a strong influence or effect on sth 决定，支配,eg. Upbringing plays an important part in determining a persons characte.,后天培养对于一个人性格的形成起着重要作用。,Age and experiece will be,determining factors,in our choice of candidater. 决定因素,determine vt 1) find out the e,12,3）decide definitely to do sth 决心/决定做某事,determine on sth,determine to do sth,eg. We determined to leave at once.,They determined to start early.,determined adj. have a strong desire to do sth,so that you will not let anyone to stop you,决意的，有决心的，意志坚定的,be determined to do sth,that.,eg. I am determined to succeed.,We were determined that this should never be allowed to happen again.,3）decide definitely to do sth,13,appeal vi,appeal (to sb)for sth,appeal to sb to do sth,恳求/恳请某人某事/做某事, 向呼吁某事/做某事,eg. The police are appealing to the public for information about the crime.,警方呼吁公众提供有关这宗罪案的信息。,She appealed to the kidnappers to release her son.,appeal to sb 吸引某人，引起某人的兴趣,eg. The magazine is intended to appeal to working women in their 20s and 30s.,这本杂志的读者对象是二十几岁到三十几岁的职业女性。,appeal vi,14,appeal n. 恳求，呼吁；吸引力,eg. The United Nations appeal for a ceasefire has been largely ignored by both sides.,总体来说，双方对于联合国关于停火的呼吁不予理会。,The film has great appeal for young audience.,这部电影对年轻观众有巨大的吸引力。,appealing adj. 有吸引力的，有趣的；求助的,eg. She does look rather appealing in that dress.,appealing look/voice求助的目光/语气,I said I didnt know anything about computers and gave him an appealing look.,求助地看了他一眼。,appeal n. 恳求，呼吁；吸引力求助地看了他一眼。,15,depend on/upon,1）依靠，依赖；,eg. The county depends heavily on its tourist trade.,这个国家主要依靠旅游业。,We depend entirely on donation from the public.,我们完全依赖公众的捐助。,depend on sb/sth for sth 为某物而依靠某人,depend on sb/sth to do sth 指望某人做某事,depend on sb/sth doing sth,eg.Children depend on their parents for all their material needs.,孩子们依靠父母满足他们所有的物质需要。,Im depending on you to get this done.,我指望你把这件事给办了。,Were depending on him finishing the job by Friday.,我们指望他在周五前完成这项工作。,depend on/upon,16,2) 相信，信赖；,eg.You can depend on Jane-she always keeps her promises.,3)取决于，视而定,eg. The length of the treatment depends on the severity of the illness.,治疗时间的长短取决于疾病的严重程度。,The plant may grow to a height of several meters, depending on soil conditions.,这种植物可以长到好几米，视土壤条件而定。,The amount you pay depends on where you live.,付款多少取决于你居住的地区。,2) 相信，信赖；,17,
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