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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson Three,Michael Dells Two-Billion-Dollor Dream,Discussion,What lesson can we draw from Michael Dells story?His success seems to suggest that education is not as important as opportunity.Is it true?If it isnt,then why did Dell quit school?And if it is,then why does he repeatedly urge young people in the States to learn and work hard as their parents and teachers expect of them?,Michael Dells dream is to compete with IBM.Do you think it a worthwhile goal in life?What is your is your dream?Will you take somebody like Dell as your model?Why or why not?Why do you think people tend to define the word“success differently?What is your idea of“success”?,Discussions,About the author and the text,The text is taken from Readers,Digest and little information is,available about the author Fred,J.Eckert.,The story of Michael Dell,CEO of Dell Corp.reads like a business fairy tale.,Michael Saul Dell was born on February 23,1965 in Houston,Texas.Michael Dells STORY BEGAN IN HIS CHILDHOOD IN Texas where from a very youthful age he was interested in making things work faster and in making money.Dells parents encourage him to quit the business and focus on his studies.But Dell felt that he cant miss the opportunity of a lifetime.Eventually,to his parents horror,Dell left school,Rented a building,Hired some employees,and started a business of assembling and selling computers.,As a smart salesman,Dell sold excellent computer to people at a cost far below that of the companies such as IBM,and the word spread about the product even as Dell bid on corporate and governmental contracts in the Austin area.Like most successful entrepreneurs he saw things where other businesspersons were apparently blind.These two tools,the telephone and the internet,continue to be the mainstays of Dells“direct marketing”approach.The whole thing hangs on TRUST,of course.And Michael Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500 and is now the longest-tenured CEO in the computer industry.,Michael Dell credited his own success to the fact that he was imbued by his parents with the desire to learn and the drive to work hard.He also told us that start a business because you find something unique that you love to do,you will do it better than anyone else.,About the Text,Personal computer is a small,single-user computer based on a microprocessor.In,addition to the microprocessor,a personal has a keyboard for entering data,a monitor,for displaying information,and a storage device for saving data.It is a small,relatively,inexpensive computer designed for an individual user.In price,personal computers,range anywhere from a few hundred dollars to thousands of dollars.All are based on,the microprocessor technology that enables manufactures to put an entire CPU on the,chip.Businesses use personal computers for word processing,accounting,desktop,publishing,and for running spreadsheet and database management applications.At,home,the most popular use for personal computers is for playing games.Personal,computers first appeared in the late 1970s.One of the most and most popular personal,computer was the Apple.introduced in 1977 by Apple Computer.During the late 1970s,and early 1980s,new models and competing operating systems seemed to appear,daily.Then,in 1981,IBM entered the fray with its first personal computer,known as,the IBM PC quickly became the personal computer of best choice,and most other,personal computers manufacturers fell by the wayside.One of the few companies to,survive IBMs onslaught was Apple Computer,which remains a major player in the,personal computer marketplace.Over the years,IBM has lost much of its influence in,directing the evolution of PCs.Many of its innovations,such as the MCA expansion,bus and the OS/2 operating system,have not been accepted by the industry or the,marketplace.,About the Background,An analysis of the text structure,Part One Paras.1-9:Brief introduction of Michael Dell and,Michael Dell showed his special talent as a business wizard,early in his life.He also got a knack for making money during,his middle school life.,Part Two Paras.10-28:After Michael Dell enrolled at the,University of Texas,he is still interested in earning money,selling his customized computers.Though his parents,discourage him from that,he stuck fast to his own idea and,he came to the top at last.,Part Three Paras.9-14:Description of Michael Dells private,life.Michael Dell credited his own success to fact that he was,imbued by his parents with the desire to learn and the drive,to work hard.And hid success also encourage people to,realize their own dreams.,Reading Comprehension,Questions on the text,1.What do you know about Michael Dell?How did he get a knack for making money?,2.Did Michael Dell distinguish himself academically at school?What kind of student,was he?,3.What did Dell really want to do with his life?,4.How did Dell come up with the idea of starting a computer
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