（广告策划）渤龙湖全年暖场活动提报

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,INTERNATIONAL APARTMENT,2021年度小型营销活动概述,2021 the annual marketing activities overview,He in tianjin binhai - national economic 3 above, in the battle of 1.5 trillion binhai area above ten leading hi-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years maintained 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else?,He in tianjin binhai - national economic 3 above, in the battle of 1.5 trillion binhai area above ten leading hi-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years maintained 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else?,此岸眼前，幸福身旁。一个具备潜力拥有实力的工程必将胜券紧握手中。,强调生活的真谛，唤醒完美的闹钟，关于渤龙湖，我们需要做的不过是画龙点睛。,Part 1关于华视,Part 2现状分析,Part 3竞品简报,Part 4销售策略,Part 5推广策略,Part 6创意表现,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,Part 1,关于华视,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,关于华视,About Visual MEDIA,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,卓越的华视文广,如您看到，华视文广不单纯是传媒公司。而实际华视文广更准确的定义为筹划优服公司。筹划不仅是单纯的名词，而是我们为尊贵的客户传达全方位解析需求的态度；以优良的效劳取胜，我们自诩优服。集活动筹划执行、品牌策略营销、广告影视制作和庞大媒体资源发布的我们，众多领域的延伸并非出于我们的不满足,不过是我们为尊贵客户准备全方位优质效劳储藏的丰富资源。以面带点的创意称之为策略，强调实际的分析称之为筹划。您对我们的了解将从此刻开始。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,关于华视,About Visual MEDIA,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,华视文广有幸成为：,融创置地、长芦地产、海尔地产、泰达地产、惠州光耀集团,等房产客户的合作伙伴，侥幸得到一丝业内好评，而我们的脚步从未停歇。每一位尊贵的客户，都将将加快我们前进的步伐。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,关于华视,About Visual MEDIA,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,He in tianjin binhai - national economic 3 above, in the battle of 1.5 trillion binhai area above ten leading hi-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years maintained 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else?,为渤龙湖起航，我们做的超出您的想象,接下来请您调整一下气息，这将帮助我放松心情，您将聆听到最正确的活动介绍。谢谢。,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,猜测渤龙湖的目标,我们了解到渤龙湖：,滨海市场的敲门砖,产品实力区隔，构成溢价标准，领先众多竞争对手之列,金辉集团品牌战略，核心城市强势介入,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,季的概念：,力图为渤龙湖打造一套全年的优质活动，经过考虑，我们将活动主体分为三个季，环环相扣，步步为营。防止断点活动产生的资源浪费，一个贯穿的系列活动，可以使客户广泛享用到活动效果，全面衔接活动主题，营造的活动紧扣工程营销步骤。,全系列活动力图展示渤龙湖显著的生态价值，丰富的产品感受，淡雅的精英文化，围绕以上几点吸引潜在客户，增大客户有效率，保证活动的实际效果，从而有效的助推起工程的营销步伐。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,接下来，我们将向您阐述三个活动季的实际操作环节,注明：以下提到的日期月份均为我们臆测客户的宣传步骤，为了沟通方便防止出现“当您需要宣传的时候或者“当您需要营销的时候这样容易让您分辨不清的词语。具体的活动步骤方案需要与您详细沟通后合理归位安排。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,第一季: 4,5,6三个月,我们判断，这三个月是渤龙湖确立进入滨海高新区、建立区域基调的重要时期。,4月快速宣传期.,5月前期开盘营销期、新品推介期.,6月潜力客户挖掘期、工程宣传跟进期.,为了配合工程的整体策略方案，第一季的主题为“走入渤龙湖，拥抱幸福的理由， 华视文广以协助您的产品营销战略为根本出发点，特安排以下活动。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,四月-强势风行 快速宣传期,活动目的：我们致力于协助渤龙湖快速进入宣传环节，扩大工程知名度，帮助渤龙湖尽快获得更多客户资料，拉动前期销售。,执行方案：,内场局部：4月的第1、2、3、4周周六进行，共计4场。下面我将为您阐述我们活动的一些亮点局部，所有活动的共同点均会包含工程介绍，客户咨询及资料收集等环节。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,4月9日风水讲座表达渤龙湖地理位置的优势,结合楼盘与风水运势，表达渤龙湖地理位置的优势。,突出户型设计的和合理性。北方越来越多的与南方融合，,经济，文化也包括居住风水。由于风水道听途说的版本很多，,我们此类活动能够吸引关注风水，讲究生活，,探求高生活质量的目标客户。,活动的出发点已经为您筛选了相对有效的客户。,将渤龙湖工程楼盘结合到风水运势之中，加大了渤龙湖楼盘的价值增量，,引导客户的消费趋向。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 与我们提前沟通渤龙湖的楼盘特点，提供相对详细的工程设计资料，以便于我们与讲师的预沟通。, 能够提供给我们金辉集团在其他城市的一些入住工程图片和背景介绍，讲师将结合成功案例讲解渤龙湖的未来前景。关于风水，我们因势利导。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,讲座是拍：,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,4月16春季膳食养生讲座,春季膳食搭配，如何应对夏季的到来，食谱的变化。人们关于生活质量的关心遍布各方各面，某个角度上，所居住房子的好坏一定程度影响到了人的生活质量。从深层次角度出发我们开设这样的活动互动环节，一方面在于我们拥有著名的“张大厨讲师，看似不起眼的食材、生活方式，可以带给听者完全不同的感受，良好的互动性和优秀的口才能够提升听者的认同感。另一方面，暗示了开发商关注购房者的生活质量，对客户的关心深入透彻，点滴见大气。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您,安排客户上台与“张大厨实施互动，有效的增加活动气氛,考虑把这个活动分期化，并安排客户与“张大厨的自由沟通时间,正确引导渤龙湖周边地区的配套设施，由餐饮采买到生活便利配套，我们已经为您搭建一个恰当的入口，使您的置业专员非常便捷的介绍渤龙湖的优势。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,以往活动中膳食讲座活动环节,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,4月23世界法律日咨询会互动型活动,结合4.22世界法律日，由华视文广邀请知名律师现场解答法律相关问题。我们从渤龙湖客户角度分析，拥有一定的经济根底，愿意就经济类、,职场类、生活类角度关注法律对于自己的帮助和约束。,这样的客户能够有一定时机转化为真正的购置客户，,而这样的活动便于达成客户对于开发商,的认同感。同时给出一个信号，,渤龙湖是值得放心购置入住的。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 活动前与我们沟通，我们将提供数个讲课案例供您挑选，以达成您我的共识。, 现场环节可安排15分钟的提问时间，让更多人了解个别案例是本次活动的给力收获。, 入场即可由工作人员询问活动中提问意向，并在活动进行前收集，便于活动的连贯性。, 如果您觉得有必要，可以适当安排局部不正规的房产购置和入住后潜在问题的案例，由专业人员的角度告知客户，并由您的工作人员出面讲究渤龙湖的正规性。当然，所谓房产类问题是可以在您提前沟通下的掌控，尽可放心。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,4.30驴友漫游指南,结合5.1黄金周出行，旅游景点介绍，出行安排如何躲避各种旅游中出现的问题，作为4月的最后一个活动，将活动效果延伸到5月，继续聚拢人气。5月将安排摄影大赛等与本次户活动相结合。,渤龙湖的工程遵循西班牙地域文化特点，活动以旅游指南做为起始点，先于活动自身讲解初春自驾游路线方式及国内古镇、非著名景点为到场客户进行讲解。中期进入到国外风情讲解局部，并进入到西班牙风情风景讲解，并结合工程规划西班牙特点，比对讲解，有面到点，顺其自然的将客户带入到工程文化中来。,此活动采取数位知名资深驴友对话的形式，为到场听者五一长假提供有效的旅行建议。融洽的气氛，嘉宾与听者便捷的沟通，是这类活动的特色。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：,给予我们20分钟的时间与到场客户互动，了解他们对于旅游的理解，给讲课专家减缓客户到场内心燥热感，为之后的讲解奠定良好的根底。,将活动抽奖用的抽奖签与本次活动主题结合，可印制上中国、西班牙、法国、德国等国家名称，紧扣活动，表现出渤龙湖对于客户的重视以及活动的专业程度。让客户感受到渤龙湖所做的每一件事都是专业的。, 请允许我们用10分钟的时间让客户填写一下五一出行方案，我们将在调查问卷中说明五一后摄影活动的预告。如果可行，我们更愿意在售楼处设置一块摄影展板和一块我的五一出行方案的展板，增加互动内容，增添售楼处的人文色彩和人气衬托。,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,方案报价：我们四月的方案总计4场活动，总价格约为,43913,元。,详见报价文档,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,目标责任,Target Responsibility,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们衷心的建议：,根据我们以往的经验，我们建议在开盘前期安排外场活动来带开工程推广战略,外场局部：4月的第1、2、3、4周 周六、日进行，共计4场,我们推荐的外场活动：暂不报价,路演巡展 塘沽、河北、河西、中山门轻轨等与您商谈具体的区间位置，进行实际路演位置的选择。根据工程的区间特点，我们倾向在中山门轻轨附近开展3场路演活动，以超市、换乘站等拥有大量滨海客流的地点为优先选择地点，配合华视文广特有的演出资源丰富的演员阵容，纯熟的业务能力、新颖的演出节目等到达更大的宣传聚拢效果。以我们的活动经验，结合娱乐类、互动类节目以及幸运抽奖来获取客户信息。并安排渤龙湖工程专业客服人员进行现场的DM单发放、咨询解答并进行邀约。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,1、活动节目的选择偏重26岁38岁的人群，以我们曾经做过的滨海工程的500人问卷调查为数据支持，这一年龄分布的客户人群为最大潜在购置人群。华视文广特有的演出资源可以通过我稍后的介绍让您了解。,2、活动现场减少展架的摆放，更多的可考虑影音的播放，户型沙盘需同样重视，以第一时间吸引客户对渤龙湖产品的关注度。,3、在布展过程中增加城市经济类元素，有效引导局部客户的区间定位倾向，用来挖掘举棋不定的潜力购置客户。,4、渤龙湖专业的客服人员不仅要整齐的着装，一致的工程介绍语言，有可能的话，我们愿意在活动前与您的客服人员进行集中细致的沟通关于如何以最短时间内获取客户资料的方式方法。以我们的经验来看，活动现场人群数量众多，流动性强，提升效率就是增加客户资料数量，为我们的营销打好根底。,5、有可能的话，我们愿意和您商讨布展的风格，不落窠臼的布展是区别于以往外展活动的第一因素。结合渤龙湖工程的国域文化特点，我们可以做到统一。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,五月-开盘配合前期开盘营销期、新品推介期,活动目的：当我们接到一个活动案子的时候，我们经常会主动发问，如何满足客户一个模糊的要求？能够替客户抓住不清晰的那个点，又能让这个案子同时满足客户与客户的客户双方的需求。关于5月的活动每一场活动，场场关键。,5月活动主旨是配合工程的线上、线下广告宣传攻势。我们将发挥专业的活动组织能力，周全的活动安排，细致的活动布置，具吸引力的活动内容，为您的开盘造势并达成签单。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,5月7日名车试乘试驾,借力使力，共用资源达成双倍回报。用高端汽车的品牌效应吸引有高端需求的客户。既挖掘出渤龙湖需求的客户，又将渤龙湖与汽车品牌捆绑，双倍功力，一份付出。中进英之杰JEEP 道奇、天宝BMW、天津之星奔驰BENZ等高端汽车品牌代理商均是华视文广的良好合作伙伴，且拥有屡次成功合作的案例。邀约客户将会变得不困难，有效客户相信令您满意。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 能够跟我们沟通您的目标客户人群，我们为您提供2个以上的汽车品牌供您选择。, 增加试乘的数量，控制试驾的距离，有利于让您的客户减少等待感，增加他们的认同感和满意度。, 能够接受我们的试乘试驾路线的设计想法，这有利于我们在路线上做一些文章。无论是周边环境，还是配套设想，在这个过程中，都可以让客户路过体验。如果可以有我们的售楼人员陪同，是否会更加深入客户内心呢？静待您的意见。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,5.14-5.15感恩母亲节,从我们的出发点，希望能够结合一些特别的节日为尊贵的客户做一些活动。既防止客户的遗忘也能减少客户用于思索节日活动的时间，所谓未雨绸缪，我们是这样理解的。母亲节无疑就是这样一个最受重视的舶来品。用一颗感恩的心唤醒无数感恩的心，没有什么比这个更能拉近与客户情感的了。去年我们做过一场非常漂亮的母亲节活动，受到了客户的赞誉，我们将节日蛋糕加到了活动中来，亲手DIY蛋糕给客户一个感恩母亲的时机。今年，我们希望可以增加绢花DIY的局部，形“味“双控，相信会比去年更成功。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 数种蛋糕可选，档次各一。根据我们对渤龙湖售楼处的了解，活动前拟定到场客户数量，按需定量，减少浪费。, 引导客户能够让母亲或者孩子一同前往活动现场，感人瞬间让我们去尽情捕捉。, 活动现场设立立拍得“相机，实时抓拍实时赠送，幸福瞬间永驻渤龙湖。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,5月21日亲子周充分利用售楼处设施以及我们的资源,根据我们的对购置人群的数据分析判断，渤龙湖工程的局部客户是已成家立业的三口之家，将家庭的概念与楼盘生活拉近，培养惯性心理，相信这样的活动效果能够超过您的预期。,我们的信心来源于：售楼处内设施齐全画室、儿童游乐室、音乐教室，凸显会馆功能，完全可以满足活动所需的硬件条件。通过这样的活动我们有理由认为，在客户心理构成今后在渤龙国际公寓的小资生活状态；我们的信心还源于渤龙湖工程的温馨理念和小区设计理念，这样的客观条件结合亲自周的活动更有助于对客户普及渤龙湖的专业楼盘建造设计理念，提升价值认可度。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 考虑做成沙画DIY的活动，让一家人全部进入到动手的行列。, 考虑安排互动游戏，形成一种持续几天甚至更多时间跨度的竞赛类活动。, 合理的设置活动奖项，有助于吸引更多低调的客户家庭。我们的宗旨是能够通过这样的活动拉近与更多客户的关系。, 活动进行的过程期间，一些宣传画板、活动成绩板等请考虑摆放，使前来活动现场的普通邀约客户感受到渤龙湖的亲切，有助于提升谈单成功率。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,5月28.29摄影大赛结合驴友漫游指南的系列活动,有没有一种细化渤龙湖形象的东西？言语力单势薄的今天何不让摄影作品传递出渤龙湖的美丽瞬间？相信渤龙湖的决策者不会放弃这样一个活动。用相片定格某个瞬间，用相机抓拍某个细节，或许您都未曾注意。,摄影大赛于今是参与度最广泛的一项活动，,既能结合网络的软性宣传，又能将活动参与,效果在线下呈现，一项活动双重收效。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,我们建议您：, 与我们一同商定活动规那么和活动周期，这将使活动顺畅的进程超出您的想象。, 还记得4月份我们提案的驴友活动吗？其实从4月份我们就将摄影大赛活动结合，已打下伏笔，贯穿整个五月前三场活动，必定可以将造势进行的更彻底更连贯。, 需要您考虑是否邀请局部摄影名家参加到这个活动中来，他们的作品不仅可以用于我们未来很多品牌的宣传，还能够通过名家之手将他们的大作简洁的推广给更多的观看者，对于品牌的扩大无疑是个利好消息, 如果您想延展摄影名家的影响力，我们可以帮您联络天津摄影协会作为协办方。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,方案报价：我们五月的方案总计4场活动，总价格约为46848元。,详见报价文档,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,六月-华彩绚烂潜力客户挖掘期、工程宣传跟进期,活动目的：配合前一个月开盘的余温，我们有理由相信接下来的一个月需要增加投入品牌的宣传，按照我们对楼盘销售流程的了解，这一阶段会是紧追意向客户的重要阶段，同时也是开展新客户，吸纳新意向客户的重要过渡环节。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG,ELITE BO LONG LAKE,6月4日 风筝DIY手绘扇子端午节,我们希望能有一个活动传达出渤龙湖生态城的一种感觉，思考过后发现借助局部户外活动亲近自然才可表达出蓝天、白云、绿草、泥土的感觉。为了让渤龙湖的客户减少远足，能够最大程度的结合渤龙湖工程体会周边的生态优势，风筝DIY活动成为我们为您安排在6月的第一个活动。放飞风筝不需要到很远的地方，按照渤龙湖的整体规划，超高的绿化率完全可以利用上，并且能够在这样的活动过程中让客户细致体会到渤龙湖的“广袤！加上风筝的DIY，亲手制作，想必在这个高节奏的生活中，更多的客户能被吸引到活动中来，享受难得一份轻松。,目标责任,Target Responsibility,现状分析,Analysis,销售策略,Sale Strategy,推广策略,Promotion Strategy,创意表现,Creative Design,竞品简报,Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE