商务英语阅读-Unit 14 Business Ethics and Corporate

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,UNIT 14,Business Ethics and Corporate,Social Responsibility,CONTENTS,TEACHING AIMS,After studying this unit,you are required to:,Have a general idea of,business ethics and corporate social responsibility.,Understand the importance of maintaining corporate responsibility commitment in biz.,Getting aware of the commercial corruptions nowadays in the biz world and the possible ways to avoid them.,4.Master the new words and expressions.,Text A,The Corporate Responsibility Commitment,Have you ever heard of a few sets of initials like B2B,CRM,SME,CR,CSR,what are they?,What are the social responsibilities for corporations in your perspective,?,Is it necessary for corporations to draw up a corporate responsibility program?,QUESTIONS,TEXT A Preview,There are myriad definitions of corporate social responsibility,with analysts seemingly divided on whether it is the Corporate,the Social or the Responsibility that demands the most focus.Along with this confusion of meaning comes a host of bold claims that seemingly position corporate social responsibility as the Holy Grail.,Little wonder that businesses of every size are both irresistibly attracted to corporate social responsibility but also somewhat daunted by the prospect of meeting such grand expectations.,TEXT A Reading Comprehension,Decide whether the following statements are true(T)or false(F)according to the passage.,1.The fact that corporate social responsibility both attracts and daunts businesses of every size is quite incredible.(),2.With general guidelines emerging from the Global Reporting Initiative,companies are required to follow the strict rules for corporate responsibility programs.,3.A long-term commitment should be taken into consideration when the corporate responsibility policy is being formulated.(),F,F,T,TEXT A Reading Comprehension,4.Unlike charities,businesses are reluctant to expose the commercial advantages that could be delivered by a strong corporate responsibility program.(),5.Pitney Bowess successful involvement with the National Literacy Trust also serves as a long-term beneficial strategy for the company.(),F,T,TEXT A Notes,B2B,:Business-to-Business describes commerce,transactions between businesses.Contrasting terms are business-to-consumer(,B2C,)and business-to-government(,B2G,).,CRM,:Customer Relationship Management,it,involves using technology to organize,automate,and synchronize business processesprincipally sales activities,but also those for marketing,customer service,and technical support.The overall goals are to find,attract,and win new clients,nurture and retain those the company already has,entice former clients back into the fold,and reduce the costs of marketing and client service.,TEXT A Notes,3.,SME,:,Small and Medium Enterprises are companies whose headcount or turnover,falls below certain limits.The abbreviation SME occurs commonly in the European Union,and in international organizations,such as the World Bank,the United Nations and the WTO.The term small and medium businesses or SMBs is predominantly used in the USA.,4,.,Holy Grail,:,a sacred object figuring in literature and certain Christian traditions,most often,identified with the dish,plate,or cup used,by Jesus at the Last Supper and said to,possess miraculous powers.,TEXT A Notes,5.,National Literacy Trust,:an independent charity based in London,that transforms lives through literacy.Founded in 1993,the NLT brings together partners in education and the community in innovative ways,working towards a society in which everyone has the reading,writing,speaking and listening skills they need to fulfill their potential.,6.,ISO 14001,:It is part of a family of 16 international ISO 14000 standards designed to assist companies in reducing their negative impact on the environment,，,it serves as a framework to assist organizations in developing there own environmental management system.,TEXT A New Words and Expressions,:,1.,assimilate,vt.,吸收；使同化；把,比作；使相似,vi.,吸收；同化,As a qualified lawyer,he has to,assimilate,the facts,not just remember them.,2,.,consumable,n.,消费品；消耗品,adj.,可消耗的；可消费的,Being one of the most,consumable,building materials,the concrete affects greatly on the project quality.,3.,refurbish,vt.,刷新；再磨光,Housing Society volunteers,refurbish,the homes for the elderly.,TEXT A New Words and Expressions,:,4.encompass vt.包含；包围，环绕；完成,The atmosphere encompass the earth.,5.recruitment n.补充；征募新兵;招聘，聘任，人员招募,This study is not yet open for participant recruitment.,6.myopic adj.眼科近视的；目光短浅的,Does myopic laser have risk?,7.stellar adj.星(状的);和电影明星有关的;主要的;一流的;极好的,Dreaming in Code is stellar reporting and writing.,?梦断代码?实在是一流的报道和著作。,TEXT A New Words and Expressions,:,8.,navel-gazing,：光盘算无行动，纸上谈兵,Though these are merely short,-,term gains,they are enough to deflect,navel-gazing,for the moment.,9.,flash-in-the-pan,：昙花一现的人或物,Are we passers-by in the life of each other?Is our love bound to be a,flash-in-the-