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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,上海天地健康城项目盈利及成本测算,第二次专项会议,201,4,年8月14日,天地健康城室内装饰成本分析,天地健康城造价汇总表（一）,户型,厨房设备,卫生洁具,木制品,门及门套,地面材料,墙面涂料面砖,原90户型,11,698.00,6,555.00,7,542.73,13,000.00,14,223.60,17,375.85,原105户型,11,698.16,12,845.00,19,052.32,19,600.00,19,264.11,26,751.75,原125户型,12,001.00,12,845.00,22,681.33,19,600.00,22,933.46,31,847.33,原160户型70,12,001.00,6,775.00,5,866.57,11,000.00,11,062.80,13,514.55,原160户型90,12,001.00,6,775.00,7,542.73,11,000.00,14,223.60,17,375.85,不可预见费,造价汇总,10,218,328,9,221,120,13,579,401,14,608,000,15,618,566,21,009,119.63,平米指标,140.99,127.23,187.37,201.56,215.51,289.88,天地健康城造价汇总表（二）,户型,天棚,灯具,水电,密码锁,智能马桶盖,原90户型,19,023.03,3,500.00,10,687.50,1,000.00,2,300.00,原105户型,14,606.25,4,300.00,14,062.50,1,000.00,2,300.00,原125户型,17,388.40,5,000.00,16,312.50,1,000.00,2,300.00,原160户型70,14,795.69,3,500.00,7,875.00,1,000.00,2,300.00,原160户型90,19,023.03,3,500.00,10,125.00,1,000.00,2,300.00,不可预见费,造价汇总,14,200,218,3,616,900,11,319,750,864,000,1,987,200,平米指标,195.94,49.91,156.19,11.92,27.42,天地健康城造价汇总表（三）,户型,其他5%,合计,套数,总计,原90户型,4,695.29,111,600.99,144.00,16,070,542.72,原105户型,6,294.00,151,774.10,353.00,53,576,255.57,原125户型,7,215.45,171,124.47,207.00,35,422,764.41,原160户型70,3,934.53,93,625.13,80.00,7,490,010.78,原160户型90,4,693.31,109,559.52,80.00,8,764,761.29,0.00,0.00,不可预见费,0.00,0.03,3,639,730.04,造价汇总,5,081,730.23,637,684.20,124,964,064.80,平米指标,70.12,864.00,1,724.26,原目标成本：按1695元/平米控制,天安团队减配建议,减配后的目标成本为1795-335=1360元/平米,营销费用梳理,天地健康城总体货值盘点,(,万元,),性质,面积,预计售价,销售部分小计,产权,96807,12000,116168.4,商业,3399,20000,6798,整售部分,37836,13000,49186.8,车位,629,个,50000,3145,总计,138042,175298.2,天地健康城整盘营销费用框算（万元）,总销金额,费用占比,整盘营销费用,175298.2,0.03,5258.9,整盘营销费用年度分解（万元）,整盘营销费用,13,年营销费用,14,年营销费用,15,年营销费用,5258.9,1426.7,2032.0,1800.2,2013,年度营销费用梳理,项目,分类,总计,（万元）,固定费用,广告公司,56.0,新闻公关公司,74.4,网推公司,13.0,外展场租赁,56.0,物业,79.92,线上媒体,电视,145.0,报纸,166.02,网络,82.1,户外广告,19.5,销售物料,销售道具,208.43,宣传片,40.0,线下推广,活动,123.1,礼品,礼品,6.44,制作,包装、导视制作,356.8,合计,1426.71,2014,年,1-7,月已使用营销费用统计,项目,媒体分类,总计,(,万元）,固定费用,广告公司,56.0,网推公司,13.0,新搭样板房公共区域展厅包装,30.0,澳洲一角包装,18.8,外场围挡制作,8.1,新搭样板房软装,95.0,40#,样板房软装布置,49.9,外展点租赁,56.0,前期物业,125.6,预提代理费,76.8,线上媒体,电视,54.0,户外广告,38.5,网络,60.0,杂志,50.0,报纸,58.0,线下推广,活动,166.6,销售奖励,销售激励,21.1,物料,印刷制作,21.2,礼品,54.0,健康采购,34.5,其他费用,业务招待、车辆租赁，等等,22.2,健康管理服务费用,23.3,合计,1132.6,2014,年后续营销费用月度统计（万元）,媒体分类,总计,8,月,9,月,10,月,11,月,12,月,固定费用,广告公司,40.0,8.0,8.0,8.0,8.0,8.0,网推公司,12.5,2.5,2.5,2.5,2.5,2.5,代理公司,356.2,71.2,71.2,71.2,71.2,71.2,前期物业,110.0,22.0,22.0,22.0,22.0,22.0,外展点租赁,40.0,8.0,8.0,8.0,8.0,8.0,线上媒体,户外广告,27.5,5.5,5.5,5.5,5.5,5.5,网络,5.0,1.0,1.0,1.0,1.0,1.0,报纸,45.0,9.0,9.0,9.0,9.0,9.0,媒体软性炒作,7.5,1.5,1.5,1.5,1.5,1.5,线下媒体,活动,135.0,27.0,27.0,27.0,27.0,27.0,销售奖励,销售激励,17.5,0.0,8.8,0.0,8.7,0.0,物料,印刷制作,10.8,2.1,2.1,2.4,2.1,2.1,礼品（含,9,、,11,月两次澳洲游）,78.0,2.0,36.0,2.0,36.0,2.0,其他费用,业务招待、车辆租赁，等等,14.4,2.8,3.2,2.8,2.8,2.8,合计,899.4,162.6,205.8,162.9,205.4,162.6,2015,年营销费用分解（万元）,项目,分类,总计,固定费用,广告公司,111.0,网推公司,30.0,前期物业,200.0,销售奖励,63.0,代理费,728.7,线上媒体,电视,50.0,户外广告,65.0,网络,26.2,杂志,50.0,报纸,50.0,线下推广,活动（含节点活动、路演，等）,200.0,物料,印刷制作,50.0,礼品,50.0,健康部采购,40.0,其他费用,业务招待、车辆租赁，等等,40.0,健康管理服务费用,46.4,合计,1800.2,管理费用梳理,上海天地健康城,管 理 费 用 总 预 算（一）,单位：万元,费用类别,2012,年,2013,年,2014,年,1-7,月,合 计,置业,健康,人工费用,148.40,732.00,539.50,135.50,1,555.40,福利费用,7.70,238.70,105.90,25.40,377.70,行政费用,57.10,78.90,272.10,5.30,413.40,合 计,213.20,1,049.60,917.50,166.20,2,346.50,备注：,本表按管理口径统计含工程、营销人员工资、社保等。,2012,、,2013,、,2014,年,1-7,月为实际发生额，,8-12,月及,2015,年为预算数。,上海天地健康城,管 理 费 用 总 预 算（二）,单位：万元,费用类别,2014,年,8-12,月,2015,年,合 计,置业,健康,置业,健康,人工费用,420.00,155.00,1,000.00,370.00,1,945.00,福利费用,90.00,30.00,210.00,60.00,390.00,行政费用,161.30,10.00,338.40,8.80,518.50,合 计,671.30,195.00,1,548.40,438.80,2,853.50,备注：,本表按管理口径统计含工程、营销人员工资、社保等。,2012,、,2013,、,2014,年,1-7,月为实际发生额，,8-12,月及,2015,年为预算数。,上海天地健康城,管 理 费 用 总 预 算（三）,单位：万元,费用类别,2011-2014,实际发生,2014-2015,预算额,合 计,其中,置业,健康,人工费用,1,555.40,1,945.00,3,500.40,2,839.90,660.50,福利费用,377.70,390.00,767.70,652.30,115.40,行政费用,413.40,518.50,931.90,907.80,24.10,合 计,2,346.50,2,853.50,5,200.00,4,400.00,800.00,备注：,本表按管理口径统计含工程、营销人员工资、社保等。,2012,、,2013,、,2014,年,1-7,月为实际发生额，,8-12,月及,2015,年为预算数。,
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