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www.kem.co.kr,*,1,Appendix,Chap.,1,1,At a glance,Key Success Factors,-,-,-,At a glance,&,(19962001),(2002),-,CASE,-,-192 ,CASE,-,11,-,-,2 1 (0001),()100,e,-,-,-,e,:IMF ,:,-,-1 ,Key Success Factors,Contents,Marketing,Brand,-,-,-,-,CAGR:11.4%,(),Contents,Technology,11,200,-,Contents,Infra,:20,-1,-9,-10,20002002,3 M/S 1,(),10,(),TM ,1:1 (200),-,Marketing Concept,-step 1:192,-,step 2:50%,-/,-50%,(19992000),-100%,(2001),(,2002),=,-,(,2001.6),(,2002.6),1,1,B,C,42.9,23.7,16.2,17.2,(%),(%),(:),20,436,28,854,33,101,29,829,(:%),1999,2000,2001,2002.9,Chap.,-,-,-,-,Portfolio,2,-,-2004 ,(,02.12),-,36,(,02.11),-1 1:(10),-23:(79),6 ,-,-,-,-,-,7,Contents ,1(2002),2(2003),On+Off Line ,e,化,-,2004 (1),-,-,-,On Line+Off Line,Contents ,CAGR:48.2%,(:),e Launching(2001.12),2002.,1Q,2Q,3Q,(),167,931,1,935,3,033,(),3,212,11,253,22,363,36,828,Contents,-+,Contents,CATV.net,(,2001),2002 11 ,11,12,(),289,320,609,(),2,614,2,900,5,514,:,:,2003 9 ,-KAIST ,Portfolio,2000,2002.9,2003E,On Line Off Line,Chap.,3,1.,2.,-IMF ,11%,7 ,Contents -,Marketing-,-(),Brand Power-1,1,(:%),(:%),(:%),(2002),(2002),(2002),3.-,3.-,(:%),2002 12 0,2003,(EV),11,932,866,142,124,576,102,279,915,13,175,972,EBITDA,5,045,101,47,620,935,8,736,417,2,704,374,EV/EBITDA,2.4,3,11.7,4.9,(),406,565,624,69,PER,6.2,6.5,19.6,9.5,(),2,416,2,899,3,141,1,539,PBR,1,1.3,3.9,0.4,(),4,334,12,743,3,043,1,557,PSR,0.6,0.3,4,0.4,(:),5,629,2,5003,500,44.4%62.2%,(:),4.,Appendix,Corporate Profile,Corporate Profile,:,:1996 10 24,:,:,:726-7,:145(02 12),:38.2,:www.kem.co.kr,E-Biz,:2003 1 7,54.6,500,3,275,000,Band,2,500 3,500,81.9 114.6,A,B,C,D,E,F,A 36.0%,B 16.7%,C 15.2%,D 6.0%,E 4.5%,F 21.6%,9,3,928,470(36.0%),2,1,818,182(16.7%),1 ,655.000(6.0%),1,2000,2001,2002.6,41.2,14.7,10.9,6.6,1,111.5,-17.5,51.5,N.A.,530.1,-28.8,54.0,N.A.,18.0,13.0,13.1,1.5,15.1,9.4,9.2,1.8,139.8,22.5,16.2,5.4,94.4,240.5,276.7,87.2,106.7,35.4,31.2,209.3,11.5,3.3,1.2,33.7,11.7,7.7,8.9,5.1,47.0,21.7,12.0,21.2,(:%,),2002 (:2002.8),2000,2001,2002.6,5,672,16,803,18,323,4,527,14,904,13,369,1,145,1,899,4,954,6,929,12,296,12,366,4,681,8,449,8,128,594,813,1,048,1,654,3,034,3,190,12,601,29,099,30,689,6,012,6,985,6,621,1,000,541,0,22,90,90,492,624,685,427,337,292,6,504,7,609,7,306,2,700,3,819,3,819,1,980,13,151,13,151,1,417,4,520,6,413,6,097,21,490,23,383,12,601,29,099,30,689,(:),2000,2001,2002.6,28,854,33,101,20,579,15,789,14,672,9,289,13,065,18,429,11,290,45.3,55.7,54.9,7,796,13,979,8,965,5,269,4,450,2,324,18.3,13.4,11.3,788,514,973,760,594,597,5,297,4,370,2,701,18.4,13.2,13.1,0,0,0,0,0,0,5,297,4,370,2,701,940,1,267,807,4,357,3,103,1,894,15.1,9.4,9.2,(:,%),
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