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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,The standard of Bora Itinerant exhibition,test drive activities distributor carries out October,2002,1,The standard of Bora Itinerant,Contents：,1.The survey,2.,Standards of distributor shows in front of the public,3.The standards of distributor test drive,4.The propagate and cooperate for the activities,5.Follow-up work of activities,2,Contents：1.The survey2,Page 1：Survey,Objective：,1.Sets up fixed connections with potential consumers and make them have vivid understanding and recognizing of Boras features to have identification.,2.,Through promoting the reputation degree in consumers mind to reach the function which promotes the sales volume.,3.Strengthen Boras competitiveness in the automobile market,increasing the popularizing in the area,to develop every area and the distributors maximum strength,4.Regulate each distributors way and contents in the sales process and set up the image distinguish system in consumers mind.,Three processes of activity-the first city as example,The stage of preheating,the advertising of newspaper,network and radio station,Shows and test drive activity,Middle and later propagate stage,Reporters follow-up stories,To advance a month,To decide the specific time through the activity,The soft document is propagandized,the follow-up stories,After a month of activity end,3,Page 1：SurveyObjective：The sta,Page2：,contents of major activity,Public show:,Choosing 1-2 local,high grade markets with numerous people,putting 2-5 Bora automobiles in different colors.The distributor explains on behalf of the scene,introduce the product information and activity arrangement.,Work time table,Fist and second week Activity plan,Third and forth week preparation of activity,Fifth week activity carry out,Sixth week conclusion of activity,The distributors provide plan of activity,describe the details of activity on paper then,Send it to area and marketing department.,2.Begin to handle the work after marketing departments improvement.,3.Send the relative information of data and material quantity to marketing department,1.connect the place,identify the show place or the,Route of test drive and the destination,2.Identify the worker,and relative prepare work,3.Identify the final design plan of the scene and make,Relative goods.,1.relative material reach,2.Decorate the place of activity,3.the activity take place,1.Collect the reports from media,2.Advertise on newspaper,3.send the data and conclusion of activity to marketing,Department.,Distributors exhibition room shows and test drive:,Through showing scene,register on internet,distributor exhibition room collect the consumer list who hope for that test drive,and screen the list,invite the potential consumer to go to distributors exhibition room,take part in the activity of test drive.,4,Page2：contents of major activi,Page 3：The standard of distributors public show,the flow chart of distributor to prepare the public show,Lay down the plan,Choose the time and place,design,Choose or cooperate with supplier,Preparation of data,Decorate the scene,Carry out the show,5,Page 3：The standard of distrib,Page 4：first step:lay down the plan,1.Select the suitable time to make the activity in to full play.Such as:weekends,2.Detail arrangements of activity,3.The aspects that need faw-volkswagens cooperation.Such as relative design,materials,4.The workers list of activity,5.The materials of activity,6.The way to deal with crisis.Such as rain outside,too many or too less visitors,7.Time table of activity carry out,8.Budget of activity,The above-mentioned content forms the written characters,send to the area and market department to examine and approve.Begin the preparation after the scheme is defined.,6,Page 4：first step:lay down th,Page 5-6：second step：choose time and place,High-class bar：begin in weekendsdusk,the major consumer are white neckband,High-class building:Monday to Fridays get off duty time,to attract white neckband who have several buying ability,Large company：Monday to Fridays get off duty and lunch time,can concurrent show and test drive,Apartment：holiday and weekend,choose the mature apartment that have buying ability,Market：holiday and weekend,cooperate several distributors show the products,choose the market that more people will come and have buying ability,Drive school:too see from different situation,choose weekend and school that have clear consumer.,Decision based on:,1、measurement of location,each car need 60cm calculating,according to showing concrete quantity choose the place,2、stream of people：The consumption colony of the market belongs to medium-to-high grandly,the stream of people is centralized,3、Others:whether Vehiclesconing and leaving are convenient,have step show vehicle turn on upper markets by influence,4、To book place:Considering each factor of selecting the market,definitely as soon as possible.Further,to contact with the market to consult and discuss next step decoration.,5、Because the place
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