国际商务礼仪（英文版）（第二版）Chapter1BusinessEtiquetteintheInternationalArena

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Chapter 1 Business Etiquette in the International Arena,Learning objectives,By the end of this introductive chapter,you should be able to,define etiquette and business etiquette,understand the origin and development of etiquette,be aware of basic principles of international business etiquette,realize the significance of learning international business etiquette,The origin of the word etiquette,The word“etiquette originated in France during the 1600s and 1700s.,It used to mean“keep off the grass in French.,The story of the gardener and his signs of tiquets,The importance of business etiquette,methods of polishing self-conduct to obtain positive results,the art of knowing how to behave and interact with people in a wide variety of business situations,help you appear polished and professional,rendering you knowledgeable and confident in clients eyes,International Business Etiquette,When we write or speak to someone in another culture,we instinctively“encode our message with assumed-knowledge from our culture.,We need to look into some key pillars upon which good business etiquette is built.,A thorough grasp of these tips will reinforce the talents you already possess and provide valuable soft skills to help you compete in a global economy which demands flexibility and awareness.,Manners and Attitudes,Courtesy,Honesty,Sensitivity,Rank and status,LETS SEE HOW MUCH YOU KNOW.,Actions(I),Appearance and Dress,Positive first impression,Business card etiquette,Conversation skills,Actions(II),Body language and gestures,Dining with a client,Gift-giving customs,Sending crystal clear messages,Preparation before the journey,Oral Activities,Make sure you pack according to the climate and type of business;and always remember to have a business card ready to hand.How do you think of this statement?,International business can be tricky;if you arent prepared,your business deal can go down in flames.What suggestions would you like to make for the businessmen who are going on a business trip to foreign countries?,Case Study,Here is the situation:Youre meeting a client at a restaurant and you arrive to find it crowded with noisy happy-hour patrons,making for an inhospitable business atmosphere-what do you do?,