牛津译林版-必修四-Unit1-reading课件

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Module 4 Unit 1,Advertisement,Reading 1,Module 4 Unit 1 Advertisement,1,牛津译林版-必修四-Unit1-reading课件,2,牛津译林版-必修四-Unit1-reading课件,3,Ad 1,Ad 2,Ad 1Ad 2,4,2.If you were the author,what would you include,in the article?,Imagination time,!,definition(,定义,),_,_.,1.If you were the author,what genre(,体裁,)would you choose?,A.narrative,（记叙文,)B.expository,（说明文）,nrtv,kspztr,C.novel,（小说）,D.book review(,书评,),2.If you were the author,what,5,Reading for gist!,p1,p2,p3,p4,p5,p1,p2,p4,p3,p5,p1,p5,p4,p3,p2,p1,p2,p3,p4,p5,A,B,C,D,:,the organization of this article,Reading for gist!p1p2p3p4p5p,6,Ads are an,1,.,_,part of our lives.,Include,2,.,_,ads and PSAs.,3._,people to buy a product or service or believe in an idea.,Be,4.,_,of the skilful methods.,Try not to,5,._ for the trick.,What is a PSA?,Made to,6._,the public.,Help us,7._,better lives.,We must use our,8._,and not be a slave to ads.,What is an ad?,Does an ad tell people the,complete truth?,(commercial),important,commercial,fall,lead,intelligence,topic,Supporting details,Conlusion,aware,serve,Persuade,Reading for,strategy,Ads are,7,the basic pattern,Summary:,Reading strategy,The topic,Supporting details,Conclusion,The structure,(,结构,),of commercial ad and PSAs also,follows this pattern,.,What?,Where?,Where?,the basic patternSummary:Re,8,Application 1:,Commercial advertisements,Subject/topic,Supporting details,Conclusion:,No.Even if an ad does not lie,it does not mean it is altogether innocent,We must not fall for this kind of trick!,toothpaste,freshest food,about,Application 1:Commercial adve,9,All,it,says is that,it,fights,it,rather than_,one toothpaste advertisements,Bright-teeth,bad breath,1.Bright-teeth fights against bad breath,fights,Which word indicate,the trick/trap(,陷井,),？,Why?,Example analysis!,cure it,one toothpaste advertisements,10,Although commercial advertisements,dont tell us the complete truth,does it mean they dont,do any good to,us,?,_,_,Although commercial advertisem,11,Subject/topic,Supporting details,Conclusion,examples,All of these ads,are meant to,benefit,the public,and you can often learn a lot by following the advice they give.,Application 2:,Public service advertisements(PSAs),PSAs aims to teach us and help us lead better lives.,Subject/topicSupporting detail,12,Examples Purposes,.,Yes to life,no to drugs,knowledge changes life,.,Project Hope educating,every child.,.,When you smoke cigarettes,You are slowly killing yourself.,.to deal with widespread,social concerns.,.to encourage people to support public,.to teach us how to live healthy lives.,What?,Example analysis!,.Yes to life,no to drugs.to,13,Compared with commercial advertisements,the number of PSAs is small,its influence is limitedWhy,?,_,_,_,Can you offer some suggestions,to improve the situation?,Compared with commercial adver,14,The authors suggestion:,We must use our,intelligence,and not to be a slave to them,.,.Maybe,there are some _in commercial advertisements.,.,.,Its up to(,取决于,)us to decide _instead of _.,_,_,We should keep_ when going shopping,especially online.,The authors suggestion:We,15,Writing time,Writing time,16,牛津译林版-必修四-Unit1-reading课件,17,二、,上海工商总局上个月宣布将对佳洁士广告处以,603,万元的罚款，因为其用,PS,技术夸大了牙膏的美白效果。引起社会的广泛关注，但有些认为仅公处罚公司还不够，还应该同时对那些作虚假广告的代言人处罚。你同意这种观点吗？请给出你的理由,。,你可能用到如下单词,For:,Who?Why?What results?(if they tell lies/speak for deceptive advertisement),What should they do as public figures?,虚假广告,deceptive advertisement,误导,mislead,代言人,spokesperson,对,严格要求,be strict with,公众人物,public figures,对,谨慎,be cautious about,1.I am in entire agreement with the idea in that_,_,_,_,_,二、,18,Against:,Are they famous people as well common people?,Are they experts in every field?,Do advertisements have advantages?,When going shopping,what should we do?,有机会了解：,have access to,2.I am not entire agreement with the idea in that_,_,_,_,_,_,Against:2.I am not entire ag,19,Do you think this is a successful advertisement?,Do you think this is a success,20,