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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商品推销礼仪,授课人:王菁,浙江邮电职业技术学院,有人说优秀的推销员就是向乞丐推销防盗门,向和尚推销生发精,向秃子推销梳子,向瞎子推销电灯泡的人。,俺要生发精有何用!,请问同学们是否认同此观点?,如果你接受一次商品推销,在这次推销活动中,最后促使你下决心购置产品的主要因素有哪些?,价格,质量,效劳,在商品推销过程中到底要注意哪些礼仪呢?,首因效应,:,人与人在第一次交往中给人留下的印象,在对方的头脑中形成并占据着主导地位,这种效应即为首因效应。我们常说的“给人留下一个好印象,一般就是指的第一印象。,佛朗哥贝德格认为初次见面给人印象的90%产生于服装。,晕轮效应:,晕轮是指太阳周围有时出现一种光圈,远远看上去,太阳好象扩大了许多。晕轮效应是指人对某事或某人好与不好的知觉印象会扩大到其他方面。,据美国纽约销售联谊会统计,71%的民众从推销员那里购置产品是因为他们喜欢和信任该推销员。,仪表,仪态,语言,行为,主体(买方),客体(卖方),顾客至上,双赢活动,需求满足,质量,价格,效劳,推销礼仪,静态,动态,真诚有信,热情有度,直接礼仪,间接礼仪,精神,诚信,理念,商品推销,复习思考题,:,如果你是今天案例里的推销员,你会如何运用礼仪去很好的完成这次推销活动?,NMKIHFDCAywvtrqomljhfeca975420-)*%$#YXVTRQOMLJHGECAzxvusqpnlkigedb986431+)(&$!ZXWUSQPNLKIGFDBzywutrpomkihfdca875320-(*%!#YWVTRPOMKJHFECAyxvtsqonljhgecb976420+)*&$#ZXVUSQONLJIGEDBzxwusrpnmkigfdba86531+-(&%!ZYWUTRPNMKIHFDCAywvtrqomljhfeca975420-)*%$#YXVTRQOMLJHGECBzxvusqpnlkigedb986431+)(&$!ZXWUSQPNLKIGFDBzywutrpomkjhfdca875320-(*%!#YWVTRPOMKJHFECAyxvtsqonljigecb976421+)*&$#ZXVUSQONLJIGEDBzxwusrpnmkigfdba865310-(&%!ZYWUTRPNMKIHFDCAywvtrqomljhfeca975420-)*%$#YXVTSQOMLJHGECBzxvusqpnlkigedb986431+)(&$!ZXWUSQPNLKIGFDBAywutrpomkjhfdca875320-(*%!#YWVTRPOMKJHFECAzxvtsqonljigecb976421+)*&$#ZXVUSQONLJIGEDBzxwusrpnmkihfdba865310-(&%!ZYWUTRPNMKIHFDCAywvtrqomljhfeca975420+)*%$#YXVTSQOMLJHGECBzxvusqpnlkigedb986431+)(&$!ZXWUSRPNLKIGFDBAywutrpomkjhfdca875320-(*%!#YWVTRQOMKJHFECAzxvtsqonljigecb976421+)*&$#ZXVUSQSQONLJIGECBzxwusrpnlkigfdba86431+-(&%!ZXWUSRPNMKIHFDBAywvtrqomkjhfeca975320-)*%$#YWVTRQOMLJHFECAzxvusqpnljigedb986421+)(&$!ZXVUSQPNLKIGEDBzywutrpnmkihfdca875310-(*%!#YWUTRPOMKJHFDCAyxvtsqomljhgecb975420+)*&$#ZXVTSQONLJIGECBzxwusrpnlkigfdba86431+-(&%!ZYWUSRPNMKIHFDBAywvtrqomkjhfeca975320-)*%$#YWVTRQOMLJHGECAzxvusqpnljigedb986421+)(&$!ZXVUSQPNLKIGEDBzywutrpomkihfdca875310-(*%!#YWUTRPOMKJHFDCAyxvtsqomljhgecb976420+)*&$#ZXVTSQONLJIGECBzxwusrpnlkigfdba86531+-(&%!ZYWUSRPNMKIHFDBAywvtrqomkjhfeca975320-)*%$#YXVTRQOMLJHGECAzxvusqpnljigedb986421+)(&$!ZXVUSQPNLKIGFDBzywutrpomkihfdfdba865310-(&%!ZYWUTRPOMKIHFDCAyxvtrqomljhgeca975420+)*%$#YXVTSQOMLJHGECBzxwusqpnlkigfdb986431+-(&$!ZXWUSRPNLKIGFDBAywutrpomkjhfeca875320-)*%!#YWVTRQOMKJHFECAzxvtsqonljigedb976421+)(&$#ZXVUSQPNLJIGEDBzywusrpnmkihfdba865310-(*%!ZYWUTRPOMKIHFDCAyxvtrqomljhgeca975420+)*%$#YXVTSQONLJHGECBzxwusqpnlkigfdb986431+-(&$!ZXWUSRPNLKIGFDBAywvtrpomkjhfeca875320-)*%!#YWVTRQOMKJHFECAzxvusqonljigedb976421+)(&$#ZXVUSQPNLJIGEDBzywusrpnmkihfdca865310-(*%!%!ZYWUSRPNMKIHFDBAywvtrqomljhfeca975420-)*%$#YXVTRQOMLJHGECAzxvusqpnljigedb986431+)(&$!ZXWUSQPNLKIGFDBzywutrpomkihfdca875310-(*%!#YWVTRPOMKJHFECAyxvtsqonljhgecb976420+)*&$#ZXVTSQONLJIGEDBzxwusrpnmkigfdba86531+-(&%!ZYWUSRPNMKIHFDCAywvtrqomljhfeca975420-)*%$#YXVTRQOMLJHGECAzxvusqpnlkigedb986431+)(&$!ZXWUSQPNLKIGFDBzywuwutrpnmkihfdca865310-(*%!ZYWUTRPOMKIHFDCAyxvtrqomljhgecb975420+)*&$#YXVTSQONLJHGECBzxwusqpnlkigfdb986431+-(&%!ZXWUSRPNMKIGFDBAywvtrpomkjhfeca875320-)*%!#YWVTRQOMLJHFECAzxvusqonljigedb976421+)(&$#ZXVUSQPNLKIGEDBzywutrpnmkihfdca865310-(*%!ZYWUTRPOMKIHFDCAyxvtsqomljhgecb975420+)*&$#YXVTSQONLJHGECBzxwusqpnlkigfdba86431+-(&%!ZXWUSRPNMKIGFDBAywvtrpomkjhfeca975320-)*%$#YWVTRQOMLJHFECAzxvusqonljigedb976421+)(&$!ZXVUSQPNLKIGEDBzywutrpnmkihfdca865310-(*%!ZYWUTRPOMKJHFDCAyxvtsqomljhgecb975420+)*&$#YXVTSQONLJHGECBzxwusrpnlkigfdba86431+-(&%!ZXWUSRSQPNLKIGFDBAywutrpomkjhfdca875320-(*%!#YWVTRPOMKJHFECAyxvtsqonljigecb976421+)*&$#ZXVUSQONLJIGEDBzxwusrpnmkigfdba865310-(&%!ZYWUTRPNMKIHFDCAywvtrqomljhfeca975420+)*%$#YXVTSQOMLJHGECBzxvusqpnlkigedb986431+)(&$!ZXWUSRPNLKIGFDBAywutrpomkjhfdca875320-(*%!#YWVTRPOMKJHFECAzxvtsqonljigecb976421+)*&$#ZXVUSQONLJIGEDBzywusrpnmkihfdba865310-(&%!ZYWUTRPNMKIHFDCAywvtrqomljhgeca975420+)*%$#YXVTSQOMLJHGECBzxvusqpnlkigedb986431+-(&$!ZXWUSRPNLKIGFDBAywutrpomkjhfdca875320-(*%!#YWVTRQOMKJHFECAzxvtsqonljigecb976421+)*&$#ZXVUSQPNLJIGEDBzywusrpnmkihfdba865310-(&%!ZYWUTRPNMKIHFDCAyxvtrqomljhgeca975420+)*%$#YXVTSQOMLJHGECBzxvusqpnlkigfdb986431+-(&$!ZXWUSRPNLKIGFDBAywutrpomkjhfdca875320-)*%!#YWVTRQOMKJHFECAzxvtsqonljigecb976421+)(&$#ZXVUSTSQONLJIGECBzxwusrpnlkigfdba86431+-(&%!ZYWUSRPNMKIHFDBAywvtrqomkjhfeca975320-)*%$#YXVTRQOMLJHGECAzxvusqpnljigedb986421+)(&$!ZXVUSQPNLKIGFDBzywutrpomkihfdca875310-(*%!#YWUTRPOMKJHFDCAyxvtsqonljhgecb976420+)*&$#ZXVTSQONLJIGECBzxwusrpnlkigfdba86531+-(&%!ZYWUSRPNMKIHFDBAywvtrqomkjhfeca975420-)*%$#YXVTRQOMLJHGECAzxvusqpnljigedb986421+)(&$!ZXWUSQPNLKIGFDBzywutrpomkihfdca875310-(*%!#YWUTRPOMKJHFECAyxvtsqonljhgecb976420+)*&$#ZXVTSQONLJIGECBzxwusrpnmkigfdba86531+-(&%!ZYWUSRPNMKIHFDBAywvtrqomljhfeca975420-)*%$#YXVTRQOMLJHGECAzxvusqpnljigedb986431+)(&$!ZXWUSQPNLKIGFDBzywutrpomkihfdca875310-(*%!#YWVTRPOMKJHFECAyxvtsqonljhgecb97675420+)*&$#YXVTSQONLJHGECBzxwusqpnlkigfdb986431+-(&$!ZXWUSRPNMKIGFDBAywvtrpomkjhfeca875320-)*%!#YWVTRQOMKJHFECAzxvusqonljigedb976421+)(&$#ZXVUSQPNLJIGEDBzywutrpnmkihfdca865310-(*%!ZYWUTRPOMKIHFDCAyxvtrqomljhgecb975420+)*&$#YXVTSQONLJHGECBzxwusqpnlkigfdb986431+-(&%!ZXWUSRPNMKIGFDBAywvtrpomkjhfeca875320-)*%$#YWVTRQOMLJHFECAzxvusqonljigedb976421+)(&$#ZXVUSQPNLKIGEDBzywutrpnmkihfdca865310-(*%!ZYWUTR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