CocaCola-social-media-strategy-presentation

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Coca-Cola case study,_Coca Cola Social Media Strategy Presentation,Yan Li,2023/5/19,Introduction,Operated in 1892 and headquartered in Atlanta,United States.,48%of the global market share,Two of the top three drinks(Coca-Cola,Pepsi Cola,Diet Coke),Over 3500 kinds of drinks,Received in over 200 countries.,Coca-Cola on social media,Facebook,Twitter,LinkedIn,YouTube,Flickr,Coca-Cola communications blog,Coca-Cola on Facebook,41+million followers,Created by two fans,Fans upload their photos,update their activities and share stories about Coca-Cola,Open and transparent online conversations,Coca-Cola on Twitter,Using Twitter for promotion and branding,Advertising,New style customer service,Coca-Cola on LinkedIn,Provide the employment information service,Share the company news,Facilitate the internal communication,Coca-Cola on YouTube&,Coca-Colas videos have been viewed 33.5 million times,Guerilla marketing,Viral advertising,Coca-Cola on Flickr,271 fans groups on Flicker,Photo-sharing,Chat rooms,Coca-Cola on conversation blog,A two-way dialogue,Coca-Cola”s Archivists and managements involvement,Review all comments before they go live,The 4 Rs of Coca-Cola”s Social Media Strategy,Review,Respond,Record,Redirect,Power of social media,The“Coca-Cola“Fan Page on FACEBOOK.(A True Story).,Fan page run by real fan.Based on fans real interesting.,(2023),COCA-COALA Online Social Media Principles,LEADERSHIP,COLLABORATION,INTEGRITY,ACCOUNTABILITY,PASSION,DIVERSITY,QUALITY,The Five Core Values of the Company in the Online Social Media Community,Transparency,Protection,Respect,Responsibility,Utilization,COMPANY AND AGENCY ASSOCIATES”ONLINE SOCIAL MEDIA ACTIVITIES,Expectations forpersonal or unofficial online activities.,Expectations for Online Spokespeople,How to Use Social NetworkingSites to DriveOur Own Business,Use existing social media resources,Consider about risks to companies as copyright/trade makers,employee/employer relations and advertising issues.,Conclusion,Social media is a virtual business marketing tool,Coca-Cola does a very Excellent work on its social media strategy,Coca-cola uses the various network to meet their customer”s needs,The“fans first”approach is meeting the needs of our social media times,Thank you!,Reference,Bradley,J.(2023,May 15)Sponsors Speak:How Coca Cola Uses Social Media to Empower Fans.Served Fresh Media.Retrieved from :/ 9)Clark Says Coca-Cola Uses Social Media for Marketing.Bloomberg.Retrieved from,Culnan,M.J.,McHugh,P.J.,&Zubillaga,J.I.(2023).HOW LARGE U.S.COMPANIES CAN USE TWITTER AND OTHER SOCIAL MEDIA TO GAIN BUSINESS VALUE.MIS Quarterly Executive,9(4),243-259.,Reference,On line social media principles.(2023).The Coca-Cola company Website.Retrieved from,Petri,G.,Petrovi,A.,Vehovar,V,(2023,June).Social uses of interpersonal communication technologies in a complex media environment.European Journal of Communication,26(2):116-132.,The Business of Social Media:How to Plunder the Treasure Trove.(2023).Reference&User Services Quarterly,51(2),127-132.,The“Coca-Cola“Fan Page on FACEBOOK.(A True Story).(2023).YouTube.Retrieved from,Zegler,J.(2023).Spreading happiness through technology.(cover story).Beverage Industry,102(6),20-21.,