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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit 10 Changing Power of the E-revolution,Situational Practice,Build up a dialogue with your partner based on the following situation.,You represent a local native produce import&export corporation.You are selling Longjing tea to a wholesaler from Australia.Now he has ordered a total of US$50,000 worth of your Longjing tea.He keeps asking questions,making sure the tea is absolutely damp-proof and suitably packed.,You explain to him the kind of materials you use when packing the tea and the size and type of the boxes you use.,Task 1 Brainstorming,Work in groups of 45.All the group members brainstorm different e-things they can think of and make a list of them.Take notes on a sheet of paper.,Talk about your experience of applying the e-things,for example,What kind of e-things do you use in your life or work?,How often do you use them?,What do you use them for?,What roles do these e-things play in your life?(How have the e-things made a difference in your life or that of others you know?),What are the advantages and disadvantages of various modern means of communication(e.g.mobile phone,e-mail,etc.)?,Provide as much information as possible in the description.,The group leader must ensure everybody has a say and the discussion goes on smoothly.Summarize the results and be ready to share your ideas.Make a list of the e-things and,familiarize yourself with the different terms of electronic devices.,Task 2 A Survey,Work in groups of 45.,Interview your group members on the issue of“high-tech etiquette rules and collect as much information as possible and find out their opinions.,Think about the following questions and exchange ideas with your group members.Support your points with examples.What are peoples overall attitudes towards using high-tech equipment,such as email,cell phone?Are they essential in peoples life?Do people have any,complaints about using them?,During the discussion,fill in the following table and summarize the findings.,Task 3 Panel Discussion,Topic:The Future of Business,Roles:a panel leader,two university students,two university teachers,The whole class work in groups of 45 to form the panel for discussion.,Each student selects a role,and prepares a talk.Take your side and express your opinions on the above issues.Raise some possible solutions,which are to be further discussed.,The group leader conducts the discussion.It is the responsibility of the leader to make sure that each member has a say and that the discussion goes on smoothly.The group leader will finally sum up the group opinions.,One or two groups will be invited to present their ideas in class.The class will work together to discuss what to do when facing the popularity of e-life.,Task 4 An Interview,Background:,There are now as many Internet malls as there are regional malls.Shoppers are,able to request information from multiple firms,compare prices and make purchases from their,homes.This will definitely have some effect on the traditional retailers.,Part One,The whole class stand up and move about in the classroom.Interview at least two other students.,Find out their opinions on the issue and report the findings to the class.The following questions are for your reference.,Are you a frequent online shopper?If yes,how often do you shop online?,Or do you look up information on the Internet before your purchase?How helpful are such searches?,What advantages does a personalized website possess that can be appealing to customers?,What are the potential problems(or risks)that customers may encounter when shopping online?,Will you be more likely to purchase online or from traditional brick-and-mortar stores?Why or why not?,Do you think the Internet will drive traditional brick-and-mortar retailers out of business?Why(not)?,Part Two,There are some potential problems in online shopping,such as privacy issue,etc.Some privacy advocates are skeptical about personalization tools,fearing they may expose personal information that might be harmful or embarrassing.In Part One,you may have identified some problems in online shopping.Now try to work out some solutions.,Work in groups of 45.Suppose you are a group of marketers.List the problems or risks customers may encounter in online shopping,work out solutions for each of them and bring up effective measures that may encourage more customers to keep shopping online.,Task 5 Evaluating and Improving a Website,Part One,Analyze your university or schools w
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