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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,UNIT 2 Principles of Business Letters,1.KISS-keep it simple and short,e.g.,The Introductory operation was protracted,pedestrian and vacuous,The first speech was long,dull and empty,2.Use short words,accomplish do,application use,approximately about,finalize finish,demonstrate show,objective goal,aim,subsequently later,since,obligation duty,utilize use,visualize see,3.Be concise,at this time now,as per your request at your request,due to the fact that because,during the time that while,during the year that during,few and far between seldom,for the purpose of for,to,for the reason that since,because,in due course soon,in order to to,in some cases sometimes,in spite of the fact that although,in(for)the amount of for,in the event that if,in view of the fact that because,please dont hesitate to please,at your early convenience early,at a later date later,in advance of,prior to before,as to whether whether,by means of by,at an early date soon,with reference to about,furnish(information,etc.)give;send,inconvenience trouble,pertaining to of;about;concerning,please find enclosed Enclosed is/are;,I am(Im)enclosing,prior to before,4.Use verbs instead of noun phrases,conduct a discussion of discuss,create a reduction in reduce,give consideration to consider,engage in the preparation of prepare,make an assumption of assume,make a discovery of discover,5.Be specific,E.g.,1.Sales skyrocketed this month.,Sales increased 10 percent this month.,2.Our product has won several prizes.,XX product has won first prize in four national contests within the past three years,.,7.Be courteous,You must complete this report before Friday.,Will you please complete the report,by Friday?,8.Write in you-attitude,Our warranty becomes effective only when,we receive an owners registration.,Your warranty begins working for you as soon as you return your owners registration,.,We pay 5%interest on,You earn 5%interest on,9.Be positive,You cant park in Lot H until May 1.,You may park in Lot H starting May 1.,You wont be sorry that,You will be happy that,The problem cannot be solved without the aid of top management.,With the aid of top management,the problem can be solved.,10.Ask direct questions,Original:,We would appreciate your advising us,whether,you want to continue this account or transfer it.,Redraft:,Do you want to continue your account or transfer it?,11.Avoid overused business letter phrases,Original:,We trust this is satisfactory,but should you have any further questions please do not hesitate to contact us.,Redraft:,We hope you are happy with this arrangement but if you have any questions,please contact us.,Original:,Further to your recent communication.Please find enclosed the requested quotation,Redraft:,Thank you for contacting us.I enclose the quotation you asked for,12.,Avoid,using jargons,slang,idioms,buzz-words,or cliches,E.g.Slang:,He has it made(Everything is going perfectly in his favor),Get a load of this(Look at this),Shes got a screw loose(Shes crazy),The new sales representative is such a bonehead(Stupid person),e.g.Idioms,Its raining cats and dogs(Raining very heavily),Once in a blue moon(Extremely rarely),Not our cup of tea(Not what we like),The company is in the red.(Has lost money,is unprofitable),Through thick and thin.(Through bad and good times),Exercises,Rewrite the following sentences:,The owner insisted that the color of the car be green.This irritated the dealer.,You failed to obey the detailed instructions we provided with your glider kit.,We assume that you will not find fault with your Grass-All mower.,Please do not neglect to watch for unintentional errors when reviewing the manuscript.,The company has no reason to doubt that our relationship will be free from unnecessary hassles and disappointments.,As per your request,here is the summary of the Marketing Research article you wanted.,Hoping to hear from you in the near future,best wishes.,At your earliest convenience will you please return Communication for Managers to the company library?,Review questions,Discuss the differences between concrete and abstract words.Which should you use in your business messages?,Explain what must be done to assure that sentences are grammatically correct.,Why are short sentences preferred in business communication?How can sentences be shortened?,When can jargons be used?,
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