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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit 12 Globalization or McDonaldization?,Situational Practice,Build up a dialogue with your partner based on the following situation.,An American trade corporation has ordered 5,000 garments from your textile company.But you cant make delivery of the goods as he asked you,because your manufacturers told you that there was a shortage of raw materials.You decided to first deliver 30%at the end of May.The remaining 70%is to be delivered in the next two months.Now negotiate with your American trade partner about the date of delivery,the reasons for the delay and the ways to work it out.,Task 1 More Good or More Harm?,Background:,At the edge of a new century,globalization is a powerful vehicle that raises economic growth,spreads new technology and raises living standards worldwide.Are there any changes that have been brought by globalization in your life?How do you understand these changes?Have all these changes brought more good than harm?,Work in pairs.Describe to your partner some of the greatest changes or important technological developments that have taken place since the world economy has become more integrated.Raise examples to support your opinions and explain the reasons behind it.Exchange ideas with each other and prepare a report on it.Share the ideas as a class.,Task 2 Taking a Stand,Background:,China has traditionally been a nation of tea drinkers,but in recent years Starbucks has achieved remarkable success and made rapid expansion in China.Starbucks has expanded recently into traditional areas in Beijing and other parts of China,including even the Forbidden City.,Work in groups of 4-5 and discuss the possible reasons behind the phenomenon.,The group leader conducts the discussion.It is the responsibility of the leader to make sure that each member states his opinion and that the discussion goes on smoothly.The group leader will sum up the opinions.,Find other examples and comment on them.,Task 3 An Interview,Background:,In a globalized world,it is important that we understand other cultures.But people are inclined to distrust a culture that is not their own.Are there any ways to overcome that distrust?To what extent should we welcome other cultures in our mindset?,Topic:The Influence of American Culture,The whole class stand up and move around the classroom.Interview as many students as possible and find out their understandings about the influence of American culture.,First ask them whether they agree that the dominance of the United States extend to all aspects of life in China.If they answer“Yes,go on exploring their opinions and asking them to list the facts of how American culture has affected us;if they answer“No,ask them to offer some evidence to support.,During the interview,take notes and complete the above table(some examples are already given).After each round of the interview,you may ask them to explain the phenomenon by asking such questions as“How could this happen?What are your attitudes towards the phenomenon?,Be ready to report your findings to the whole class.Youll discover some interesting facts and pursue the topic further.Some questions are for your reference,e.g.Can too much foreign culture pose a threat to ones own culture?How can we present and promote our own culture in ways that make it attractive to others?,etc.,Task 4 Case Analysis,A Shirt for Every Chinese?,Since the economic reform,many foreign businesspersons,have rushed to China,the country they regard as the last,untapped market in the world.Given the sheer size of Chinas,population and the phenomenal rate of its economic growth,they feel that the country has a tremendous potential,purchasing power.“What a market it would be if every Chinese,purchased just one of our color TVs!or“We would be kept,busy until the 21st century if every Chinese buys just one shirt,from us!Encouraged by such logic,they have invested,a great deal of money and efforts in the Chinese market.,Work in groups.Analyze the above business case with your group members.Be ready to present your group opinions before the whole class.List all the reasonable arguments and prepare a report.,Task 5 Pros and Cons,Topic:Is Globalization a Good Thing or Bad Thing?,First argue it out in groups and write the pros or cons down on a piece of paper.Take the positive side and argue that it is a good thing to have globalization;the others argue against it.Provide facts to support each argument.,Then present the pros and cons in front of the whole class,and list all the facts.,Finally have a vote on“Do globalizations advantages outweigh its disadvantages?Find out whether advantages outweigh disadvantages or not.,Task 6 Panel Discussion,Background:,The United States is at the forefront of the current information revolution,which is creating many similarities in social and cultural habits,such as television viewing or Internet
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