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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit14 How Are We Influenced?,Situational Practice,Build up a dialogue with your partner based on the following situation.,You are a sales manager of an import&export corporation.For the special occasion of an international sports event,there are no appropriate high-grade cars for use in Qingdao.So under,a special permission and license,youre going to purchase and import 30 BMWs for the use of,this special occasion.Total cost is US$30 million FOB Qingdao.Now you negotiate with the car,dealer about this deal.You begin from price to payment,delivery,packing,and signing of the contract.,Task 1 Making Conversations,Part One,Work in groups of 4.Collect four advertisements from newspapers,magazines,or any other social mediatwo that you consider good and two that not good.Describe the advertisements to the class and comment on why you feel as you do about each ad.Select ads from at least,two different media.,What claims are made by the advertisements?,Do you believe them?Why or why not?,What associations are made with the product?,What do you like or dislike about the ads and what,are the special features of each one?,Listen carefully to your partners description.Select the ad you consider the best and explain,why.,Part Two,You are responsible for planning the marketing activity for a new teenage magazine.It is aimed,at 14-16 year olds,and will contain articles on music,fashion,films and computer games.Decide what marketing activity you will do.Please give details(e.g.if you want to sponsor an event,what event shall it be?),Work in pairs.Exchange ideas with your partner.Explain your choice to another pair and then,explain why you wont use other ways of marketing.,Task 2 Making Conversations,Work in pairs and make up a conversation.Talk about how advertisements affect peoples lives.Make a list of questions that you are going to ask and gather as much information as possible.You may ask other questions apart from the list of questions below.,Is advertisement an indispensable part of your life?Why or why(not)?,Do you like watching advertisements on TV,cell phone,or newspaper?Why or why(not)?,Do you like to be interrupted by commercials or spots when you watch a very good TV program?Why or why(not)?,Give examples of heavily advertised food products in China.Do the ads work?,Do you believe the promises committed in advertisements?Give examples.,Have you ever been cheated by ads?Talk about your experiences.,Take notes when necessary and summarize your opinions.Prepare to report to the class.,Task 3 Advertising Appeals,Work in pairs.Select various forms of advertisements from newspapers,magazines,or other media.Think about how the methods are used and identify the techniques that are adopted.Make an ad presentation to the class and tell the class how you find them appealing.,ProfitInforms consumers whether the product will save them money,make them money,or keep them from losing money.,HealthAppeals to those who are body-conscious or who want to be healthy.,Love or romanceUsed often in selling cosmetics and perfumes.,FearCenters around social embarrassment,growing old,or losing ones health;exercises care in execution.,AdmirationCelebrity spokespeople are used so often.,ConvenienceUsed for fast-food restaurants and microwave foods.,Fun and pleasureKey to advertising vacations,beer,amusement parks,and more.,Vanity and egotismUsed most often for expensive or conspicuous items such as cars and clothing.,Environmental consciousnessCenters around protecting the environment and being considerate of others in the community.,Work in pairs.Select various forms of advertisements from newspapers,magazines,or other media.Think about how the methods are used and identify the techniques that are adopted.Make an ad presentation to the class and tell the class how you find them appealing.,Task 4 A Survey,Background:Two advertisements appeared during two successful Olympic Games.The first is an Adidas advertisement during the 2021 Olympic Games in Beijing;the second is a British Airways advertisement during the 2021 Olympic Games in London.In what ways do you think these advertisements appeal to Chinese and British cultural values?,Work in groups of 4-5.Search the Internet using the key words:“Adidas 2021 Oylmpics Advert;“British Airways 2021 Olympics Advert.Conduct a survey and put the findings into a report.You will share the ideas as a class.,Task 5 Designing an Advertisement,Work in groups of 56.Dream up a great new product that youd lik
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