外贸英语函电第九章-Agency[精]ppt课件

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Agency,Unit nine,AgencyUnit nine,1,本章学习目标,Understand usual forms foreign trade agent;,了解外贸中常见的代理形式；,Understand difference of various agents;,了解各种代理形式的不同；,Master basic structure of letters of establishing agent relations,掌握有关代理关系建立的各种函电的基本结构；,Master content of foreign trade agency,contract.,掌握外贸代理合同的内容。,本章学习目标,2,9.1 Steps of Writing Letters of Agency,There are two types of agents:general agent and sole agent.,A general agent may be a firm or a person who acts under some degree of instructions from his principals to sell(or to buy)goods on the best terms obtainable.He charges a“commission”for his services under some kind of agreement or contract.,A sole agent is similar to general agent.A sole agent may be a firm or a person who acts exclusively for one foreign principal with exclusive(or sole)agency rights to sell on a commission basis certain commodities in a certain area under some kind of agreement or contract.,Why is an agency important?The main reason is that good knowledge of the local condition and of the market in which he operates.So,when a company wants to develop his market,he often chooses one or more reliable agents in the local area.Before that,many rounds of correspondence will be exchanged to make certain the details of agency.,9.1 Steps of Writing Letters,3,9.1.1 Steps of Writing Letters of Finding Agency,（找寻代理函电的写作步骤）,Step1:,Show the source of information.,Step 2:,Briefly introduce your products.,Step 3:,Express the your requirement for agency.,Step 4:,Express the wish of cooperation and early reply.,9.1.1 Steps of Writing Letter,4,9.1.2 Steps of Writing a Letter of Asking for Acting as Agency,（请求作为代理函电的写作步骤）,Step1:,Show the source of information.,Step 2:,Briefly introduce your own company(to show your qualification to act as,an agent).,Step 3:,Give some suggestions of future business in the local area.,Step 4:,Express the wish of receiving early reply.,9.1.2 Steps of Writing a Lett,5,外贸英语函电第九章-Agency精ppt课件,6,外贸英语函电第九章-Agency精ppt课件,7,9.3 Agency Agreement,An agency agreement refers to a,legal,contract,creating a fiduciary relationship whereby the first,party,(“the,principal,”)agrees that the actions of a second party(“the,agent,”),binds,the principal to later agreements made by the agent as if the principal had himself personally made the later agreements.The power of the agent to bind the principal is usually legally referred to as,authority,.,Agency,created via an,agreement,may be a form of,implied authority,such as when a person gives their credit card to a close relative;the cardholder may be required to pay for purchases made by the relative with their credit card.,Many states employ the,equal dignity rule,whereby the agency agreement must be in writing if the later agreement would also necessarily be written,such as a contract to buy thousands of dollars worth of goods.,9.3 Agency AgreementAn agenc,8,An agency agreement usually covers,：,(1)preamble/preface,(2)names of the parties concerned(in full),(3)names of the commodity,(4)territory to be covered,(5)price and quantity,(6)duration/validity of the agreement,(7)terms of payment,(8)commission,(9)other terms,An agency agreement usually co,9,9.3.1 Sample Letters of Discussing Terms and Conditions in Agency Agreement,（讨论代理协议条款的函电范例）,Dear Sirs:,We have received your letter of the 15th and are impressed with,the proposal you make.We are pleased to tell you that we have,decided to entrust you with the general agency for our,embroideries in the territory of Sweden.,We have received the Agency Agreement you drew up for duration of,one year.After careful consideration,we propose that the agreement,should be automatically renewable on expiration for a similar period,unless a written notice is given to the contrary.Enclosed you will find a,copy of the revised draft.Please go over the provisions and advise us,whether they meet with your approval.,We shall do all in our power to assist you in establishing a mutually,beneficial trade.,Yours Sincerely,9.3.1 Sample Letters of Discu,10,常用外贸词汇及句型,1.This is to announce that it has been necessary for us to dispense with the services of Messrs Johnson International Trade Corporation,（,JITC,）,as our agent in your district.,特此宣布，我们必须取消,JITC,公司作为我方在你地区的代理服务。,2.I hope youll spare no efforts to promote the sale of our products so as to pave the way for renewing the agency agreement when it expires at the end of this year.,希望贵方能尽力促进销售，为协议在今年年底期满后续签铺平道路。,3.Our agency agreement calls for a timely market report.,我们的代理协议要求你方及时递交市场报告一份。,4.Since the agency agreement was signed,your turnover has amounted to US$500000.,自从代理协议签订以后，你们的销售额已达,50,万美元。,5.We can renew the agreement of agency on its expiry for another 3 years.,我们可以在代理协议期满时续订三年。,6.Well consider appointing you as our sole agent for our T shirts for the next two years in your local market.,常用外贸词汇及句型1.This is to announ,11,我们将考虑指