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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,4,The Hamburger business,Warmly Welcome,4The Hamburger businessWarmly,McDonalds,McDonalds,Chicken Mc Nuggets,French Fries,Big Mac,Chicken Mc NuggetsFrench Fries,Apple Pie,Milk Shake,Ice Cream Cone,Apple PieMilk ShakeIce Cream C,Skimming,Skim the article quickly and then do the exercises below.,1.what does the article come from?,2.What do you think the article might contain?,A reasons for the success of McDonalds,B some cooking,recipes,C some advice on how to start a business,D the history and development of McDonalds,magazine,SkimmingSkim the article quick,Scanning,Find out the name of the,founder,in Para.1.,Ray Kroc,(1902-1984),ScanningFind out the name of t,Match the following,para2,What did Kroc see in the hamburger,stand?,Everything was,The staff were,The food was,neat and tidy,cheerful,fast and polite,excellent,Task1,Match,How did Kroc start McDonalds?,Year,What did he do?,Tips,_,He sold _,milk shake,machines to one restaurant in California.,Para.1,_,He opened his first McDonalds near Chicago.,Para.4,_,He bought all rights to McDonalds on US$_.,Para.4,8,1954,1955,1961,2.7million,Task2,How did Kroc start McDonalds?,The Development of McDonalds business(Para.4-9),50,Date Number of outlets,1955 _,1959 _,1963 500,1974 _,1988 10,000,1992 12,700,2005 _,1,100,3,000,30,000,30,000,Task3,The Development of McDonalds,Answer the following questions:(Para.6 8)Reasons for success:,1.What did McDonalds adopt?,2.What do the letters,Q.S.C.&V.,stand for,?,3.What does McDonalds pay great attention to in all areas?,4.What is regarded as one of the best in the world?,Quality,Service,Cleanliness and Value,McDonald,s,staff,training,programme,Task4,McDonalds pays great attention to detail.,McDonalds adopted the motto,Q.S.C.&,V.,Answer the following questions,Discussion,1.Why is McDonalds so popular and successful in many big cities?,For example,it adopted the motto Q.S.C.&V,It is clean.,good quality,excellent service,reasonable price,efficient staff,convenient location,relaxing environment,attractive advertisement,Discussion1.Why is McDonalds,2.How to make Lanzhou Noodle King popular and successsful?,For example,we can improve the environment.,food quality,the kinds of foods,efficient/polite staff,enlarge the stand,convenient location,round-the-clock service,attractive advertisement,2.How to make Lanzhou Noodle K,Summary:,The article contains the history,_ of McDonalds and the reasons for success.,The reasons for McDonalds success:,a.It adopts the motto _,_ Cleanliness and _.,b.It pays attention to _.,development,quality,service,value,detail,Summary:The article contains,Homework,1.Preview the following words by looking them up in your dictionary:,impress(pa.2),expand(pa.3),swiftly(pa.4),adopt(pa.6),achieve(pa.8),2.Listen to the tape of the text.,Homework1.Preview the followin,Thank You,Thank You,
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