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Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,1,CHAPTER,McGraw-Hill/Irwin,Copyright 2013 by The McGraw-Hill Companies,Inc.All rights reserved,.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,1,*,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,Click to Edit Master Title Style,Click to edit Master text styles,Second level,Third level,Fourth level,1,*,2013 by The McGraw-Hill Companies,Inc.All rights reserved.,What Is Strategy and Why Is It Important?,What Is Strategy and Why Is It,Part 1,Strategy Analysis,1-,2,Part 1 Strategy Analysis1-2,LO 1-1,Define competitive advantage,sustainable competitive advantage,competitive disadvantage,and competitive parity.,LO 1-2,Define strategy and explain its role in a firms quest for competitive advantage.,LO 1-3,Explain the role of firm effects and industry effects in determining firm performance.,LO 1-4,Describe the role of corporate,business,and functional managers in strategy formulation and implementation.,LO 1-5,Outline how business models put strategy into action.,LO 1-6,Describe and assess the opportunities and challenges managers face in the 21st century.,LO 1-7,Critically evaluate the role that different stakeholders play in the firms quest for competitive advantage.,1-,3,LO 1-1Define competitive adva,ChapterCase,1,The Premature Death of a Google Forerunner at Microsoft,Google founded in 1998,Two graduate students at Stanford,PageRank algorithm a clear improvement,Today,it is worlds leading online search/advertising firm,Microsoft bought LinkExchange in 1998,Keywords product for search engines was shut down,Microsoft considered buying Overture Services in 2003,Gates and Ballmer passed on the deal,Yahoo buys Overture for its own search product,Microsoft launches its own search in 2009,Bing now partnered with Yahoo,1-,4,ChapterCase 1 The Premature De,Microsoft and Google Online Search,Whats happening in our chapter opener?,Why might Microsoft have acted the way it did?,If they had not killed Keywords,would Microsoft have beat Google to search and linked ads?,Why is Google so successful at online search while Yahoo struggled and partnered with Microsoft?,With hindsight,it appears that Microsoft made a strategic error.What could they have done differently?,1-,5,Microsoft and Google Online,WHAT STRATEGY IS:GAINING AND SUSTAININGCOMPETITIVE ADVANTAGE,What Is Competitive Advantage?,Superior performance relative to competitors,Examples:Google,Duke Basketball,Pfizers Lipitor,What Is Strategy?,Goal-directed actions to gain and sustain competitive advantage,NOT a zero-sum game,Win win scenarios co-opetition,Requires trade-offs for strategic positioning,JCPenney vs.Neiman Marcus,Southwest Airlines vs.Delta Song,1-,6,WHAT STRA
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