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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,国际商务函电第二版,主编：李宏亮,出版社：对外经济贸易大学出版社,Unit 3,Enquiry,国际商务函电第二版,Study Aims,应知目标,1.To know the writing steps of a letter of an enquiry,2.To know the writing steps of a reply to an enquiry.,3.To know the knowledge of“Lead in Part.,4.To know the knowledge of“Business Link Part.,应会目标,1.To be able to translate an enquiry properly.,2.To be able to make an enquiry properly.,3.To be able to translate a reply to an enquiry properly.,4.To be able to reply to an enquiry properly.,Contents,V,Task Practices,IV,Cases study,III,Key Sentence Patterns,II,Writing skills,I,Lead-in,V,I,Business Link,V,I,I,More to,Practice,Part I Lead in,As a start of international trade,enquiry is very important.It refers to the process that the buyer asks the seller questions about the goods he is interested in or going to purchase and other information such as catalogue,shipment,delivery etc.Generally speaking,it is made by the buyer,also by seller.It can be divided into general enquiry and specific enquiry.The former is about asking for quotations,catalogues and samples,etc.,while the latter includes many details in terms of transaction.,The purpose of enquiry is to obtain information.An enquiry letter may contains different content,but if you want to get a friendly reply,the following principles should be focused on:,1.Preciseness in enquiring information,2.Reasonableness in necessary explanations,3.Courtesy in choosing expressions,4.Appreciation in proper way,Since enquiry has become the general practice in international business correspondence,lets get to know how to write it.,Part II,Writing skills,Step 1:,To state the source of the sellers information,Step 2:,To express what information or service you need,Step 3:,To give references about the buyers company,Step 4:,To show the wish of further business and,an,early reply,Part III,Key Sentence Patterns,1.Your firm has been recommended to us by ABC Co.,with whom we have done business for many years.,2.We have a considerable demand here for your goods.,3.,We would like you to send us some samples/patterns.,4.,We should be obliged if you would kindly send us some samples for our inspection.,5.,Please quote your price gross/net/FOB.,6.,Will you please give us detailed information of FOB prices and discounts?,7.,Full information as to prices,quality,quantity available and other relative particulars would be appreciated.,Part III,Key Sentence Patterns,8.,We should appreciate further details/information about your product.,9.,Please include information about packing and shipping.,10.,Please let us know on what term you can give us some discount.,11.,For information about our company please refer to/contact ABC Co.,12.,In order to make us familiarized with your products,we shall appreciate your giving us the technical details of them.,13.,If the goods come up to our expectations,we would expect to be place regular order.,14.,If your prices are competitive and your goods up to standard,we shall order on a regular basis.,15.,We trust that you will send us your reply as soon as possible.,Part IV,Cases study,Case,1,Business background,Senders information:,Name:,Jack,Company:,American Coconut Trade Co.,Ltd.,Add:,18 Down Street,Dahlonega,Georgia,USA 30533,Tel:,001-706-545-888,Fax:,001-706-545-887,Website:,Email:,Business scope,:textiles,garments,Overseas markets,:Europe,Asia,Africa,Part IV,Cases study,Case,1,Business background,Recipients information:,Name:,Ben,Company:,Quzhou Kingdom Trade Co.,Ltd.,Add:,220 Laodong Rd Quzhou,Zhejiang,P.R.China 324000,Tel:,0086-570-8886666,Fax:,0086-570-8886667,Website:,Email:,Business scope,:textiles,table cloth,carpets,cleaning mops,Overseas markets,:America,Europe,Asia,South Africa,Part IV,Cases study,Case,1,Task description,Jack,on behalf of American Coconut Trade Co.,Ltd(herein called ACT Co.,ltd)got the information of Ben of Quzhou Kingdom Trade Co.,Ltd.(herein called QKT Co.,ltd)through Brother Company which is a long-term cooperation company of both.He will send an email to Ben for making an enquiry to establish business relations between two companies.,Hints,mention the source of the sellers information,give a brief introduction of ones own company,state information or service one needs,show the desire for further business relationship,wish to get an early reply,Case,1,Specimen letter 1,Key:,From:(ACT Co.,Ltd.),To:(QKT Co.,Ltd.),Date:Mar 15,2021,Subject:an enquiry,Attachment:,Dear Ben,We learn from Brother Co.that you are
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