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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,1,The cats castle in the sky,2009,年,7,月,4,日,在江南古城苏州,在千年历史街区,-,平江路上,诞生了一家小小的书店,名字叫猫的天空之城概念书店,书店很小,只有小小的四张桌子,,500,本销售图书,但那份对原创的执着,对插画的热爱,渐渐感染到了大家,书店逐渐被大家熟知。,On July 4,2009,in the southern city of Su Zhou,the historic blocks in one thousand-the way at Ping Jiang,gave birth to a small bookstore,name is The cats castle in the sky.This bookstore is very small,it can lay down four tables and 500 sales book,but that of the original dedication,love of illustrations,gradually affected by everybody,bookstore was gradually known.,室内设计,The cats sky city concept store floor plan,这家店的家具主要是木制家具为主,存放书籍及明信片的架子是由木板与玻璃组成的。,The furniture of the bookstore is mainly based on wooden furniture.And shelves of deposit books and postcards are made up of board and glass.,这里的装饰都是店主人自己的原创,The design of the checkout counter in this bookstore is to put some books as a base and put on a plate on them.,小店收银台的台面的设计是把一些书作为底面,然后在其上面放上一块板。,在店中的座椅都为木制座椅,与整个小店的风格相符,圆桌与方椅,再加上桌面上的装饰物,给人一种温馨的感觉。,Chairs are made of wood which adapt to The cats castle in the sky.There are many shapes of the table.The customers will feel sweet and harmonious when they see round and square table as well as decorations above them.,The store is a pleasing communication space in which customers could chat with each other.,猫空是一个人与人交流的温暖舒适的空间。,猫空是一个书店,更是一个明信片主题店,猫空主要经营明信片,手绘地图,某些特定的书籍和杂志,和一些小杂物。猫空经营的东西,都是猫空内心喜欢的,或者说深深爱着的东西,小到一张卡片,一个本子,大到一个包包,一本书籍,都有着猫空对生活的理解和感悟。猫空卖很小众的杂志,比如氧气生活,恋物志,还有明日风尚。,The cats castle in the sky is a bookstore,shop is a postcard themes,it main manage postcard,hand-drawn map,certain books and magazines,and a few little clutter.Something like the empty heart,or deeply in love with,small to a card,a notebook,big enough to a bag,a book,have a cat to empty the understanding and comprehension of life.Also sell small magazines,such as oxygen,fetish,and fashion tomorrow.,书店当然卖书,猫空经营着四类书籍:旅行、艺术、绘本、文学。每一本都是猫空看过,值得推荐给您的。猫空主要卖自己设计的明信片,在很多朋友的帮助下,猫空自己出版了将近,1000,种明信片,基本上都是关于苏州的。,The store sells books,of course,it main managed four books:travel,art,painting,literature.Every book is seen,then to recommend to you.,It mainly sell their design of postcards,with the help of a lot of friends,and published nearly 1000 kinds of postcards,is essentially about SuZhou.,猫空还有一面明信片墙,名字叫“寄给未来”,你可以在这里写了明信片,然后放在你选定的日期格内,到那一天,猫空会帮你寄出去,也许是给你的朋友,也许是仅仅给你自己。这面墙,也是全国唯一的一面,是猫空店的镇店之宝,:,The cats castle in the sky have a wall with a postcard,named sent to the future,you can write the postcard here,then on your selected date,to that day,the store will help you send it out,may be to your friends,perhaps only yourself.This wall,and the only one side,and also the unique treasure of store.,因为可以帮你寄明信片,所以在桌子上都放有彩色笔,方便人买完后可以在店里填完,然后寄出去。,Because they can help you send a postcard,so put on the table all have colour pens,after convenient for people to buy,we can fill out in the shop,and then send it out.,当然猫空还有一样更值得推荐的,就是做手工奶茶,品种不多,但却是不添加任何添加剂,全部用进口食材做的奶茶,从香港的丝袜奶茶,到英国的伯爵奶茶。,The store have more worthy of recommendation,of course,to do the manual milk tea,and variety is not much,but it is not add any additives,all made with imported ingredients milk tea,from Hong Kong pantyhose milk tea,earl tea to Britain.,优势分析,1.猫的天空之城概念书店不同于一般的书店,当然它没有一般书店数量庞多的书籍种类,但是对于一些旅行、艺术、绘本、文学的书籍还是种类繁多的,每一本都是猫空看过觉得不错的书籍。并且店内书的摆放造型也是各异的,很有创意。,The cats sky city concept is different from general bookstore,of course,it cant and general bookstore books than large type.But for some travel,art,painting,or a wide variety of literature books.And the store put modelling also is different,very creative.,2.,店,内设有专门的桌椅可供顾客使用,在哪里,你可以暂时放下都市快速的生活节奏,点一杯自己喜欢的饮品,拿一本自己喜爱的书籍,静静享受午后闲适的时光,享受生活的美好。,The store there is no specific tables and chairs for customers to use.At this point,you can temporarily put down the city fast rhythm of life.And take a cup of your favorite drink and book.Quietly enjoy afternoon leisure time and beautiful life.,3.,店内拥有品种繁多的明信片,都是有猫空独有设计的,价格实惠。在,21,世纪这个信息化的时代下,我们似乎已经习惯了用短信,邮件来传递我们的祝福。但还是有很多人怀念那写在纸上的通过邮递员传达的思念祝福之情。你可以在猫空选好自己喜欢的明信片直接填写完以后由猫空统一寄送,方便快捷。,The store has a wide variety of postcards,this is its unique design and the price preferential benefit.In information age in the 21st century,we seem to have become accustomed to using text messages and E-mail to send our best wishes.But many people still miss this way of writing on the paper up to convey themselves thoughts of blessing.More important,you can choose the right fill after unified send postcard that oneself like,convenient and quick.,4.“,寄,给未来”是猫空的一大特色,可以寄给未来的自己,也可以寄给你指定的某个人。在未来的某一天,从邮递员手中接过这张明信片的你或他应该都会有着一种不一样的内心独白。,“Send it to the future”is its the one big characteristic of The cats sky city.Can send it to your future self and also send to someone you pointed.One day in the future,took this postcard from the postman that has a different inner monologue.,劣势分析,1.应用不足,客户群体不足。这并不是一家非常大型的连锁店,没有办法照顾到全国各地热爱猫空的文艺青年们。,2.,店内的奶茶等饮品由于成本的关系,价格都有些偏高,没办法使广大消费者接受这一价格。,Disadvantages,1.The application is insufficient,lack of customers.This is not
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