简约创意目录

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,3/31/2013,#,2 13,for,from,10,DIGITAL,TRENDS,10,Digital,Trends,for,2013,2,#1,Market,to,audiences,that,really,matter,Demographic-based,data,sets,could,transform,search,marketing,ROI,in,2013.,They,make,it,possible,to,direct,paid,search,campaigns,to,audiences,defined,at,increasingly,granular,levels.,For,instance,campaigns,will,be,able,to,target,not,just,specific,search,engines,and,keywords,but,specific,locations,and,gender,too.,There,will,be,some,red,tape.,Policies,will,restrict,demographic,knowledge,from,being,over-exploited.,So,for,the,moment,advertisers,wont,be,able,to,use,paid,search,to,sift,out,20-year,old,women,in,Reading,looking,for,car,insurance,but,its,perfectly,plausible,that,you,could,run,a,campaign,to,zero,in,on,young,female,drivers,in,the,same,city.,What,impact,will,this,have,on,search,revenue?,The,benefit,to,Google,and,SEM,agencies,will,not,come,from,any,major,uplift,in,click-through,rates,but,from,increased,costs,per,click.,Businesses,that,target,specific,demographics,individually,will,become,the,best,converters,resulting,in,more,campaigns,using,the,same,keywords,and,inflating,CPCs,en,route,to,premium,results,rankings.,Greg,Burgess,Director,of,Digital,Advertising,#1,#2,#3,#4,#5,#6,#7,#8,#9,#10,10,Digital,Trends,for,2013,3,#2,SEO,gets,agile,and,grows,social,conscience,Social,platforms,are,the,worlds,mightiest,content,aggregators.,They,send,news,and,stories,careering,across,the,globe,at,breakneck,speed,and,therein,lies,opportunity.,2013,will,see,SEO,teams,deepening,their,relationship,with,social,platforms.,They,will,be,utilised,to,share,content,with,the,right,people,at,the,right,time,content,that,taps,in,to,trends,and,captures,the,imagination,of,customers,(both,potential,and,existing).,Agile,companies,that,can,react,quickly,to,new,customer,behaviours,and,technological,developments,are,on,the,right,road,to,outmanoeuvring,the,competition,and,boosting,their,search,rankings.,Social,media,provides,ideal,equipment,for,the,job.,Its,time,to,limber,up.,Keith,Horwood,Head,of,SEO,#1,#2,#3,#4,#5,#6,#7,#8,#9,#10,#3,The,matrimony,of,marketing,and,PR,In,the,post-Panda,post-Penguin,world,SEO,success,is,about,quality,content,building,a,focused,brand,and,maintaining,a,consistent,voice,across,marketing,channels.,Thats,a,tough,nut,to,crack,when,disparate,marketing,and,PR,teams,are,battling,for,budgets,as,well,as,bragging,rights,for,their,part,in,each,company,success.,Its,time,for,a,united,front.,Marketing,and,PR,must,work,together,to,create,good,content,strategies.,Why?,Traditional,online,marketing,where,the,call,to,action,is,invariably,a,website,address,or,social,media,profile,is,no,longer,enough.,Each,facet,of,the,marketing,team,must,contribute,to,online,brand,building.,Everything,is,marketing;,marketing,is,everything.,Angela,Greenwood,Director,of,Account,Management,#1,#2,#3,#4,#5,#6,#7,#8,#9,#10,10,Digital,Trends,for,2013,4,#4,Crunching,the,numbers,will,be,more,revealing,than,ever,Developments,in,several,areas,of,search,technology,are,coming,together,to,offer,exciting,new,analytical,possibilities:,the,ability,to,join,up,data,from,different,user,sessions,sites,and,devices,along,with,vast,amounts,of,data,generated,by,social,networks.,The,insight,offered,by,tools,that,provide,ways,to,map,and,correlate,this,data,is,immense,if,somewhat,overwhelming.,Many,companies,will,be,investing,heavily,in,buying,or,building,software,that,provides,an,integrated,view,of,all,marketing,channels,-,those,that,can,empower,their,analysts,with,the,most,useful,actionable,information,will,be,gaining,a,significant,competitive,advantage.,Simon,Raybould,Technical,Director,#1,#2,#3,#4,#5,#6,#7,#8,#9,#10,10,Digital,Trends,for,2013,5,#5,Mobile,advertising,takes,companies,closer,to,customers,For,some,advertisers,succeeding,in,mobile,marketing,is,simply,a,case,of,mimicking,models,that,have,worked,for,years,on,the,desktop,platform.,Theres,so,much,more,to,it,than,that.,Smartphones,and,tablets,are,increasingly,ubiquitous.,Consumers,are,enjoying,more,digital,content,and,making,more,purchases,from,mobile,devices,than,ever,before.,The,IMRG,forecasted,that,purchases,from,mobile,devices,during,Christmas,2012,would,represent,20%,of,online,purchases,while,mobile,visits,would,hit,an,all-time,peak,of,30%.,With,stakes,this,high,a,one-size-fits-all,approach,pilfered,from,desktop,wont,cut,it.,Mobile,is,a,unique,platform,with,unique,opportunities.,Theres,a,chance,to,be,hyper-local,to,harness,touch-screen,functionality,and,to,utilise,the,ability,to,make,calls,and,download,apps.,Forward-thinking,companies,can,take,advantage,of,a,market,that,is,a,long,way,off,being,saturated.,And,forward-thinking,performance,marketers,will,be,there,to,help,them.,Tina,Judic,Managing,Director,#1,#2,#3,#4,#5,#6,#7,#8,#9,#10,10,Digital,Trends,for,2013,6,#6,Facebook,becomes,the,local,expert,Local,advertising,and,social,technology,go,hand,in,hand.,2013,will,see,Facebook,continue