资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,中外电视综艺节目模式创意比较,Comparison of Chinese and Overseas Variety Show Formats,赵亚男,Yanan Zhao,2015.11.24,概要,outline,节目模式与全球电视竞争,Program formats and global competition,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,欧美创新节目模式的创意,Ideas of innovation program formats in Europe and U.S.,国内创新节目模式的生产,Domestic production of innovation program formats,节目模式创新机制的构建与完善,Construction and improvement of Innovation mechanism of program formats,节目模式与全球电视竞争,Program formats and global competition,节目模式与全球电视竞争,Program formats and global competition,1.,节目模式,program formats,：,*,系列电视节目框架的书面材料；其规定主角做什么，并且在每一集中哪些框架将被不断重复。,*The writen materials of the frames of a series of TV programs which stipulate the role of protagonists and the repitition of certain frames in every episode.,美国作家协会（,1960,）,Authors Guild,(1960),节目模式与全球电视竞争,Program formats and global competition,1.,节目模式,program formats,：,对节目的具体样式,节目形式和内容的各种基本组成元素的组合设计版式进行的标准化提炼。在电视作为文化工业的生产流程当中，经过提炼后的节目模式可成为电视节目生产流水线上的某一种标准化生产的样板。,Standard extraction of the specific mode of programs,including the combination of the basic elements of the form and content of programs.Program formats can be the standard mode in TV program production line in TV industry.,袁靖华（,2010,）,Jinghua Yuan(2010),节目模式与全球电视竞争,Program formats and global competition,2.,节目模式的一般组成要素：,general elements of program formats,：,结构样式、编排样式、风格样式、表现形式的样式、定位、题材取向等,。,Patterns of structure,layout,style,expression,and target audience,themes,etc.,优秀节目的节目模式一般具有较强的示范意义和市场引领价值。,Successful program formats usually have guiding significance and market leading value.,节目模式与全球电视竞争,Program formats and global competition,3.,模式创意与电视产业：,program formats innovation and TV industry,：,创新是电视文化产业的推动力。各类创新的电视节目模式往往,Innovation is the driven force of TV culture industry.All the successful innovative program formats always have the following features,（,1,）或融合了时下最受人们关注的话题,（,1,）,they either include recent hot issues in the society,（,2,）或契合了时下观众最需要满足的收视心理,（,2,）,or meet psychological needs of the audience,节目模式与全球电视竞争,Program formats and global competition,3.,模式创意与电视产业：,program formats innovation and TV industry,：,（,3,）或体现了站在社会时代发展前沿的创新理念,（,3,）,or have cutting-edge innovation idea in the development of society,（,4,）或代表了流行文化的时尚潮流等,（,4,）,or represent the recent fashion trend,etc.,节目模式与全球电视竞争,Program formats and global competition,3.,模式创意与电视产业：,program formats innovation and TV industry,：,思考：节目模式标准化与创新性的关系？,Q:The relationship between the standardization and innovation of program formats?,节目模式与全球电视竞争,Program formats and global competition,3.,模式创意与电视产业：,program formats innovation and TV industry,：,节目模式的创新一旦取得成功，有时会导致系列化节目的复制生产，甚至产生同行仿制现象。从电视产业整体发展的宏观视角来看，节目模式的仿制是电视文化产业获得规模效应的必然过程。,Once one innotative program format succeeds,it sometimes may lead to the duplication of a series of programs,or even peer copy.From the macro perspective of the overall development of TV industry,the duplication of program formats is inevitable to obtain scale effect.,节目模式与全球电视竞争,Program formats and global competition,3.,模式创意与电视产业：,program formats innovation and TV industry,：,规模效应的前提：完善对创意模式的知识产权保护，并提供实现创意模式产权交易的市场。,The premise of scale effect:improving the system of intellectual property rights protection of innovation formats,and providing the platform for the trading of the proterty of innovation formats.,一种被认可的流行节目模式往往被全球各地的电视节目市场追捧，模式的原创者可以获得巨额的模式版权收益。,A widely accepted program format is usually popularized among the worldwide TV program markets,and the format originators will get huge profits because of the copyright.,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,1.,发展环境：,（,1,）政策背景,policy support,：,1998,年韩国总统金大中上任后提出了,“,文化立国,”,的战略,the then South Korean president Kim Dae-jung proposed the policy of Strategies for Culture Orientated National Development in 1998,（,2,）政府资金支持,financial support from the government,（,3,）机构设置支持,organizational support,（,4,）人才培养支持,personnel training support,陈艳平,，,盛 辉,，人民论坛,(2014),Yanping Chen,Hui Sheng,Peoples Tribune(2014),韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,2.,个案解析,case study,：,（,1,）,Running Man,游戏设定：成员与嘉宾,先前往各个任务地点进行前,期任务，由胜出的队伍或个,人获得对最终任务有利之提,示或权力，最后在最终任务,地点完成最终任务,Game rules:7 members and guests need to complete pre-tasks,those who win in this stage will get priviledge in the stage of final task.Finally,they need to complete the final mission.,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,2.,个案解析,case study,：,（,1,）,Running Man,优秀的主持和创作团队,wonderful hosts and,program producing team,a.,主持群职业、相貌、个人,角色定位,occupation,appearance,role of the,hosts,b.,在各种条件下摄像机跟踪,拍摄,one-on-one filming,under all circumstances,c.,后期剪辑,post-editing,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,2.,个案解析,case study,：,（,1,）,Running Man,嘉宾明星效应,guests are celebrities,旅游宣传,tourist spots advertising,韩国创新节目模式的创意,Ideas of innovation program formats in South Korea,2.,个案解
展开阅读全文