a某汽车MINI汽车marketing（英文版）

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Strategic Marketing Success,MINI,2001-Bestof the Best:MINI-Most Fun Auto Week Magazine,2001-Car of theYearCarMagazine,2002-GrandPrixAward EuropeanCarMagazine,2002-BritainsBestHot Hatch AutocarMagazine,2003-NorthAmericanCar of theYearCarof the Year Awards,2003-Sporting Car oftheYear Auto Express,History ina MINI(ute),Rebuild MINI,Go Global,Intothe Future,MINI Product Life Cycle,0,50,100,150,200,250,300,350,400,1959,1963,1967,1971,1975,1979,1983,1987,1991,1995,1999,Year,Volume(000),Turning the Corner,Services,Intangibles,CoreProduct,Insurance,Warranty,Fun,British Bulldog,Individuality,Inspiration,RallyRacing,College Graduate Program,History,Heritage,Valuefor,Money,Economic,Personality,FromMinitoMINI,Designimprovement,Letsmotor,Funky,Icon,Leasing,Highresalevalue,Payment,plans,RetailFinancing,Optionalextras,Focuson,Customer,service,Website,Brandname,Driving,experience,Safety,standards,Let,sMessWithPerfection!,EYE-CATCHING,PERFECTLYBALANCED,POWERPACKED,REFINED,Let,sEvolve!,“Andthenthere,sthefactthatit,saMINICooperS,witheverythingthatstandsforintermsofimage,buildquality,desirabilityandstreetcred”.,Autocar,Britain,sbesthothatch,May2002,Exclusive,Available,Low,High,Pricepositioning,Brandpositioning,Existing,Existing,New,New,Markets,Product/Services,Puma MINI,RallyRacing,Movie,ItalianJob,Globalexpansion,Revival of an icon,Clothing,Toys,Accessories,USMarket,FinancialServices,Core Values,Advertising,Promotion,Warranty,Let,sMotor!,Let,sGoonTour!,Its Love.,Percentage of BMW Sales by Model(2003),18%,48%,15%,5%,5%,9%,0%,MINI,3,Series,5,Series,7,Series,Z4,X5,Z8,History in aMINI(ute),Rebuild MINI,GoGlobal,FUTURE,Let,sRepeatHistory.,Let,sstandontheshoulders of giants.,Let,scarryoutlegacies.,Let,sshow somepride.,Let,sbetheproductofgood genes.,Let,sinherit Dads eyesand Moms bonnet.,Let,srememberwhogot us here.,Let,sinspire generations to come.,Let,scontinueinthefootsteps ofSirAlec IssigonisandJohnCooper.,Let,sMOTOR!,演讲完,毕,毕，谢,谢,谢观看,！,！,