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jdiohfasv,nvaosjvn,djaoijd,sdnvlaskd,ndvoa,naso,UNIT FOURBUSINESS INTERVIEWS,Objectives,To know something about famous business people,To get familiar with technical terms,To learn new word and expressions,To master how to analyze difficult and long sentence,Text AHow do you Interview People for Your Blog?,Introduction to the Text,2,Technical Terms,3,Notes to the Text,5,Background Information,1,Words and Expressions,4,1. Background Information,A face-to-face interview is the method most widely used in the research of any topic and based on a direct meeting between interviewer and interviewee. A face-to-face interview does not bore a respondent and ensures full and accurate data. The choice of optimal interviewing method depends on research objectives and is agreed upon with each Client.,2. Introduction to the Text,Text A mainly illustrates the ways of,interviewing people for the blog. Three major,methods are recommended in this text: direct,invitation, email interview and phone-based,audio interview,.,课文主题和文体特征分析,本商务语篇介绍了博客采访的三种方法：面对面的采访，电子邮件采访和 采访。并且列出了每种采访的具体实施方法：面对面的采访要首先拉近与被采访者的关系；电子邮件采访要给采访者答复以下问题的选择和自由； 采访要事先让被采访者知道可能的采访内容，以保证交流的顺利进行。此外，文章言简意赅，通俗易通。一些例子，如like “Ive been talking about your new book for a year now, its so great or “really appreciate your insight on the current bond market or Im really interested in how you gained your sharp perspective on business, “if you dont like these questions, edit them, skip ones that arent interesting and add new ones if youd like 等，使得文章亲切自然，易于理解和接受。,3. Technical Terms,Weblog,It is the full name of blog. A blog is a type of website or part,of a website. Blogs are usually maintained by an individual,with regular entries of commentary, descriptions of events,or other material such as graphics or video. Most blogs are,primarily textual, although some focus on art (Art blog),photographs (photoblog), videos (video blogging), music,(MP3 blog), and audio (podcasting).,博客，又译为网络日志、部落格或部落阁等，是一种通常由个人管理、不定期张贴新的文章的网站。博客上的文章通常根据张贴时间，以倒序方式由新到旧排列。许多博客专注在特定的课题上提供评论或新闻，其他那么被作为比较个人的日记。一个典型的博客结合了文字、图像、其他博客或网站的链接、及其它与主题相关的媒体。能够让读者以互动的方式留下意见，是许多博客的重要要素。大局部的博客内容以文字为主，仍有一些博客专注在艺术、摄影、视频、音乐、播客等各种主题。博客是社会媒体网络的一局部。,3. Technical Terms,The Pulitzer Prize,It is a U.S. award for achievements in newspaper and,online journalism, literature and musical composition. It,was established by Hungarian-American publisher Joseph,Pulitzer and is administered by Columbia University in,New York City. Prizes are awarded yearly in twenty-one,categories. In twenty of these, each winner receives a,certificate and a US$10,000 cash award. The winner in the,public service category of the journalism competition is,awarded a gold medal, which always goes to a newspaper,although an individual may be named in the citation.,普利策奖也称为普利策新闻奖。 1917年根据美国报业巨头约瑟夫普利策Joseph Pulitzer的遗愿设立，二十世纪七八十年代已经开展成为美国新闻界的一项最高荣誉奖，现在，不断完善的评选制度已使普利策奖成为全球性的一个奖项。普利策奖在每年的春季，由哥伦比亚大学的普利策奖评选委员会的十四名会员评定，当年4月中的一天公布结果，并于5月由哥伦比亚大学校长正式颁发。普利策奖分为两类，新闻界和创作界。普利策奖也是一个鼓励美国的奖。新闻界的获奖者可以是任何国籍，但是获奖条目必需在美国周报或日报中发表的。创作界获得者必须是美国公民，唯一例外是历史奖。只要是关于美国历史的书都可获奖，作者不必是美国人。,4. Words and Expressions,1encounter inkaunt v.,meaning：,meet or find oneself faced by (sth/sb unpleasant,dangerous, difficult, etc),example:,We were angry when we encountered, but we,parted with smile. 我们偶然相遇时怒目相对，但分手,时面带笑容。,补充词义v. 邂逅;I encountered an old friend at Rome. 我在罗马邂逅了一个老朋友。,4. Words and Expressions,词义辨析：,a.meet: 普通用词，本义指双方或多方从不同方向或相反方向作相对运动，最终相碰(遇)。,b. encounter: 通常指遇到困难或挫折，也指偶然或意外地相遇。,c.confront: 不可防止地，面对面地相遇，也指敢于正视困难或问题。,d.face: 侧重双方静止地面对面，或指充满勇气、信心和决心去正视人或事。,4. Words and Expressions,2celebrity silebriti n.,meaning：,being famous; fame,example:,She said social class in America was largely,decided by celebrity.,她说在美国社会阶层主要由名声决定。,Lots of celebrities were at the film premiere.,许多名人出席了电影的首映式。,4. Words and Expressions,3query kwiri n.,meaning：question,example:,Your interesting report raises several,important queries. 你的精彩报告引出了几个重要问题。,synonyms:,quiz, question,4. Words and Expressions,4reference refrns v.,meaning：,to refer to something; to provide a book, etc.,with references,example:,Tables of measures and weights are referenced,at the end of the book. 书末附有度量衡表以供参考。,补充词义提到; 说到; 涉及: Avoid making any reference to his illness. 千万别提起他的病.,4. Words and Expressions,语法用法：,a.reference总是与介词to连用,b.商业复信的开首常用With reference to your letter，应防止在一般通信里出现；,c. with reference to比in reference to更常见，都主要用在商业信函和公文里，少用于口语,4. Words and Expressions,5simultaneous .saimlteinjs adj.,meaning：,happening or done at the same time (as sth),example:,The simultaneous demonstrations are held in,London and New York. 在伦敦和纽约同时举行示威,游行。,synonyms:,coincident, contemporary, contemporaneous,4. Words and Expressions,6line up,meaning：组织, 邀集,example:,Theyve lined up some excellent,entertainers for our show. 他们已组织了一,批非常出色的演员来参加我们的演出。,补充词义v. 排队: Line up these men and see if the witness can recognize the criminal. 将这些人排成一行，看看目击者是否能认出罪犯。,5. Notes to the Text,Now Im not talking about bringing your camera crew and lining up some local production team to help the “location shoot look great,(though if youre at that level you doubtless already know what Im talking about) but more the humble interviews built around either email or phone-based question and answer sessions. (Para. 2),解析 本句是一个以but连接的并列句。第一个分句中,并列短语bringing your camera crew 和lining up,some local production team做介词宾语，to help,the “location shoot look great为目的状语。,5. Notes to the Text,2. Making participation easy and efficient is a definite win and will increase the chance of you succeeding in your fledgling interview efforts.,Para.6,解析 本句为简单句。主语是Making participation easy and efficient，后面成分为并列谓语。Definite意为“ 一定的, 肯定的，例如：Its definite that he will come to help us. 他肯定会来帮助我们。,5. Notes to the Text,3. This lets them help move the interview towards areas they want to highlight and I can always mail back “one more question if they are skipping an area that I think is of particular importance. Para. 7,释义 In this way, the interview can be made on their highlights and if they ignored the question which was considered to be my focus, I would ask another question on this point.,解析 此句为and连接的并列句。第一个分句为简单句，其中they want to highlight是定语从句修饰先行词areas。第二个分句为条件状语从句，从句中的that I think是定语从句修饰先行词an area。,5. Notes to the Text,4. Finally, when you are done, spend the time and effort to clean things up, edit for coherence, spelling and grammar (as appropriate), clean up audio passages to chop out the ums and ahs, the interruption from the cellphone call at minute 13, etc. Para. 9,解析 此句为when引导的时间状语从句，主句是三个祈使句spend the time and effort to clean things up，edit for coherence, spelling and grammar (as appropriate)和clean up audio passages to chop out the ums and ahs, the interruption from the cellphone call at minute 13, etc的并列。clean up意为“整顿; 实行改革“， 例如：The new mayor said he would clean the city up. 新市长说, 他要整顿本市。,Text B Lakshmi Mittal at Talkasia Transript,Background Information,1,Introduction to the Text,2,Technical Terms,3,Notes to the Text,5,Words and Expressions,4,1. Background Information,Lakshmi Niwas Mittal is an Indian steel tycoon and the,chairman and chief executive officer of ArcelorMittal. As,of July 2021, Mittal is the richest man in Europe and the,fifth richest in the world with a personal wealth of,US$28.7 billion.,2. Introduction to the Text,Theme:,Text B is a talkasia transcript for the,interview with Lakshmi Mittal after his,company Mittal steel merged with,European steel company Arcelor to,create the worlds largest steel company.,2. Introduction to the Text,Structure:,PART I:,dealing with the merger process with Arcelor,PART II:,showing how Lakshmis becomes a steel baron,PART III:,stateing his controversial charitable work,课文主题 :,本商务语篇为访谈录。访谈的内容主要分为三个局部：第一局部集中讨论米塔尔钢铁公司合并阿塞洛的“拳击比赛；第二局部回忆了拉克希米米塔尔成为钢铁大亨的历程；第三局部介绍了米塔尔公司进行的慈善事业。,2. Introduction to the Text,2. Introduction to the Text,文体特征分析：,第一，采用了直接引入话题的方式，开门见山。,第二，提问问题有特色，为被访谈对象个人关心和关注的问题，同时引起观众的共鸣。,第三，把握了提问的时机。,第四，语言简单质朴，有亲和力，易于接受,。,3. Technical Terms,Mittal steel,Mittal Steel Company N.V. was,one of the worlds largest steel,producers by volume, and also,one of the largests in turnover.,The company is now part of,ArcelorMittal.,米塔尔钢铁公司是世界最大的钢铁企业之一，是著名的LNM控股集团和伊斯帕特钢铁集团在2004年10月完成合并后重新命名的。2004年末合并美国国际钢铁公司后产能达60007000万吨，居世界第一位，实现收入220亿美元。而LNM集团主要采取收购兼并现有钢铁企业的方法，使其产钢能力快速增长。而低价收购兼并、采用最先进技术建设新钢铁厂和改造老厂、直接复原铁生产领域继续保持领先地位，也是米塔尔迅速崛起的三种方式。,3. Technical Terms,Arcelor,The company was created by a,merger of the former,companies Aceralia (Spain),Usinor (France) and Arbed,(Luxembourg) in 2002. Arcelor,is now part of Arcelor Mittal.,全球最大钢铁集团米塔尔钢铁公司2006年5月18号正式向世界第二大钢铁制造企业阿赛洛公司发出收购要约，该收购行动将从5月18日开始，到6月29日结束。阿塞洛与米塔尔钢铁公司的合并预定在2007年第二季完成，届时公司总部将从荷兰移迁卢森堡。新的“Arcelor Mittal公司牌将悬挂在阿塞洛原来的总部所在地。阿塞洛集团是全球最优秀的钢材制造商之一，2005年营业额达326亿欧元合人民币3162亿元，在?财富?世界500强中列第118位。阿赛洛由西班牙塞雷利，卢森堡阿贝德和法国优基诺这三大欧洲集团的最终合并而建立的，总部设在卢森堡。目的是能让其集技术，工业和商务协同于一体，使之在钢铁领域中起主导作用的一个全球性的领导者。,4. Words and Expressions,1merge m:d v.,meaning：,(esp commerce) (cause two things to) come,together and combine,example:,The big company merged various small,businesses. 那家大公司兼并了多家小商号。,(补充词义) 逐渐消失或变成另一种事物: v. One end is blue, one end is red, and the colours merge in the middle. 一端为蓝色, 一端为红色; 这两种颜色在中间混为一色。,4. Words and Expressions,词义辨析：,a.mix: 含义广泛，侧重混合的一致性，混合的各成分可能按原样存在，但不一定能区分出来。,b.mingle: 暗示混合后的各成分仍保持各自的特性，能区分出来。,c.blend: 一般可与mix和mingle换用，混合后各成分的性质通常是一致的，侧重混合整体的统一性与和谐性。,d.combine: 通常用于化学反响中，指化合物等。,e.merge: 指一种成分被别一种成分吸收或融合，着重成分的个性消失在整体之中。,4. Words and Expressions,2stalemate steil.meit n.,meaning：,stage of a dispute, contest, etc at which further,action or discussion by either side seems to be,impossible; deadlock,example:,Efforts to break the stalemate in the peace talks,continue. 打破和平谈判僵局的努力仍在继续。,Synonyms :,impasse, standstill, standoff,4. Words and Expressions,3profile prufail n.,meaning：,brief biographyof sb or description of sth in a,newspaper article, broadcastprogramme, etc,example:,The government is trying to keep a low profile on,this issue. 政府力图在这个问题上保持低姿态。,synonyms :,outline, shape,补充词义轮廓；外形: the profile of the tower against the sky 天空衬托下的塔的轮廓.,4. Words and Expressions,4dominate dmineit v.,meaning：,have control of or a very strong influence on,(people, events, etc),example:,Sports, and not learning, seem to dominate in the,school. 似乎是运动而不是学习在那所学校占重要,地位。,synonyms :,control, rule, lead, overshadow,补充词义v.指高处高於某物; The Acropolis dominates the city of Athens. 雅典的卫城高耸於雅典全城之上.,4. Words and Expressions,5dedication .dedikein n.,meaning：,devotion to a cause or an aim,example:,Health workers are a breed apart in their,commitment and dedication to duty. 在所承担的,义务和献身精神方面，保健人员是很不相同的。,synonyms :,devotion, blessing, resolution, commitment,4. Words and Expressions,6milestone mailstun n.,meaning：,a very important stage or event in the development,of something,example:,The film proved to be a milestone in the history,of cinema.,事实证明这部影片是电影史上的一个里程碑,synonyms :,landmark, sign, signpost,4. Words and Expressions,7highlight hailait v.,meaning：,give special attention to (sth); emphasize,example:,The President highlights the importance of,his visit to China. 总统强调访问中国的重要性。,synonyms :,emphasize, stress, underline,5. Notes to the Text,Now your father warned you, and correct,me if I am wrong, he said to you: “Lakshmi if,you become high profile, that is the day you,are in trouble.Para. 11,释义 I heard that your father had warned you in this way:,“If you become distinguished someday, youll be,troublesome. If what I said was not correct, you can,correct me.,解析 本句中and correct me if I am wrong为插,入语。Correct此处为动词，意为“改正。例如：I,corrected my watch by the time signal. 我按报时,信号校正我的表。,5. Notes to the Text,2. One of the criticisms that have been leveled,against you, Lakshmi, is that unlike Bill Gates,and perhaps Warren Buffet, you haven not,really done much for charity. Para. 21,解析 本句为表语从句。that have been,leveled against you为定语从句，修饰先行词,criticism。从句中的unlike Bill Gates and,perhaps Warren Buffet为状语局部。意为“不及,比尔盖茨和沃伦巴菲特。,Text C Craft Business Interview - Craft Critique,Background Information,1,Introduction to the Text,2,Technical Terms,3,Notes to the Text,5,Words and Expressions,4,1. Background Information,The Stamping/Scrapping blogging community:,A gathering place for stampers meet and talk with other members of the stamping community, also the best online community for scrapbookers, card makers and paper crafters in the Solar System.,1. Background Information,Feed readers:,The tool used to read,RSS feeds,. Various feeds a,user subscribes to are aggregated by the reader,and displayed in a single, convenient location.,Feed readers are available for free through many,websites. Alternatively, paid feed readers are,available as are feed readers that users download,and install on their computer hard drives.,2. Introduction to the Text,Text C is a chat with Sarah Moore on his popular craft critique which aims to provide unbiased reviews of the craft products and tools everyone is curious about.,课文主题,本文为一那么访谈录。本文采访问题的提出主要依据时间顺序。首先是博客创立经过的询问。其次主要是目前博客的运营情况：努力的目标，受欢送程度，运营者的工作方式，成果评估等等。最后提出对未来开展的期望。,2. Introduction to the Text,文体特征分析,本文采访问题的提出主要依据时间顺序,采用了开门见山的直接切入式提问,所提问题为被访问者和观众关心和感兴趣的话题,3. Technical Terms,Consumer Reports,Consumer Reports is an American magazine,published monthly by Consumers Union. It,publishes reviews and comparisons of consumer,products and services based on reporting and,results from its in-house testing laboratory.,The annual Consumer Reports new car issue,released every April, is typically the magazines,best-selling issue.,?消费者报告?是由美国消费者协会创办的的月刊杂志。以发表产品和效劳的主要内容以比照为主要内容，在美国很受欢送。其订阅者到达大约八百万人。?消费者报告?的汽车专刊是最受青睐的，每年四月份发行，上面的分析影响了很多汽车购置者的选择。,3. Technical Terms,blog carnival,：,A blog carnival is a type of blog event. It is,similar to a magazine, in that it is dedicated,to a particular topic, and is published on a,regular schedule, often weekly or monthly.,Each edition of a blog carnival is in the form,of a blog article that contains permalinks to,other blog articles on the particular topic.,博客狂欢与杂志类似，每期都有特定的话题，定期出版，一般是每周一次或者是每月一次。其主要形式是博客文章，每篇文章都有相同话题的永久链接。,4. Words and Expressions,1whim wim n.,meaning：,sudden desire or idea, esp an unusual or,unreasonable one; caprice,example:,They seem ready to indulge his every whim.,他们简直惯得他随心所欲。,synonyms:,fancy, impulse,4. Words and Expressions,2unbiased nbaist adj.,meaning：,fair and not influenced by your own or somebody,elses opinions, desires, etc.,example:,The group should work under the supervision of,an unbiased international commission. 该小组应在,一个公正的国际委员会监督下工作。,synonyms:,impartial, fair, unprejudiced,4. Words and Expressions,3contemplate kntem.pleit v.,meaning：,look at or consider (sth) thoughtfully,example:,It terrified me to contemplate the,consequence of your action. 一想到你行动的,后果,我就感到害怕。,synonyms:,consider, deliberate, think,补充词义考虑某事物的可能性; 盘算; 预料: She is contemplating a visit to London. 她正打算去伦敦观光。,4. Words and Expressions,4subscriber sbskraib n.,meaning：,person who subscribes,example:,Subscribers to the magazine can take,advantage of this special offer. 杂志订户可享有此项特惠。,synonyms:,contributor, patron, reader,4. Words and Expressions,5swap swp v.,meaning：,(also swop) give sth in exchange for sth else;,substitute sth for sth else,example:,Ill swap (you) my Michael Jackson tape for,your Bruce Springsteen album. 我想用迈克尔杰,克逊的录音带交换你的布鲁斯斯普林斯廷唱片集。,synonyms:,switch, exchange, trade,4. Words and Expressions,6peek pi:k n.,meaning：,quick (often sly) glance,example:,I took a peek at the list. 我偷看了一眼名单。,synonyms:,glance, glimpse, peep,4. Words and Expressions,7capitalize on,meaning：,充分利用某事物, 从某事物中获利,example:,We should capitalize on every chance we,get to improve our English.,我们应该充分利用一切时机来提高英语水平。,5. Notes to the Text,I just figured we should at least be getting these products,gratis, and if we were really providing a marketing service to,the vendors in a professional way, why wouldnt they go for it. Para.3,释义 I suppose that these products should be free. If we were professional provides, the vendors should have kept in touch with us and discussed about that.,解析本句是and连接的两个并列句。第一个分句为宾语从句。,第二的分句为状语从句，其中go for it意为“放手向前，努力争,取。例如：When she heard about the chance for,promotion, she decided to go for it. 意为：当她听到升迁的,时机时，决定冒险一试。,5. Notes to the Text,2. We aim to be the “Consumer Reports of Crafting,providing unbiased reviews of the craft products and tools,everyone is curious about.Para. 5,解析 本句为简单句。其中providing局部为状语部,分，craft products and tools做of的宾语everyone,is curious about 为定语从句修饰先行词craft,products and tools。,5. Notes to the Text,3. Rather than switch to a more traditional website we are,instead trying to educate our readers about how to use the,blog more effectively, how to participate in the process.,Para. 10,解析 本句是简单句。主语为we，谓语是are trying to。Rather than switch to a more traditional website状语局部。how to use the blog more effectively和 how to participate in the process做介词about的并列宾语。,Thank You !,
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