week 1中山大学商务沟通

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,案例 1,美国?纽约日报?总编辑雷特身边缺少一位精明干练的助理。雷特的目光瞄准了年轻的约翰海。而当时约翰。海刚从西班牙首都马德里辞去外交官职务，正准备回到家乡伊利诺州从事律师职业。雷特知道如果他直接邀请约翰海担任助理肯定会被拒绝。那么，怎样才会使他不拒绝呢？,案例 2,蔡澜在香港与金庸等并称四大才子。蔡澜年轻时，一日突发奇想，想到?明报?弄个专栏玩一玩，便去找倪匡帮助。倪匡面露难色：“太难了！金庸当?明报?是自己的性命，尤其是那个副刊，一直以来，都死抱着不放。你要写?明报?副刊，真是难于登天。你还是叫我请你吃饭，这比较容易办。蔡澜不甘心：“倪大哥，你不帮我，普天下恐怕也没人帮得了我了！倪匡最怕哀求，当下便说：“让我想想方法，不过，你别太急。倪匡怎样做会比较容易获得成功？,案例 3,扁鹊见蔡桓公，立有间，扁鹊曰：“君有疾在腠理，不治将恐深。桓候回：“寡人无疾。扁鹊出，桓候曰：“医之好治不病以为功。居十日，扁鹊复见，曰：“君之病在肠胃，不治将益深。桓候又不应。扁鹊出，桓候又不悦。,居十日，扁鹊望桓候而还走。桓候故使人问之，扁鹊曰：“疾在腠理，汤熨之所及也；在肌肤，针石之所及也；在肠胃，火齐之所及也；在骨髓，司命之所属也。今在骨髓，臣是以无请也。居五日，桓候体痛，使人索扁鹊，以逃秦矣。桓候遂死。从沟通角度分析扁鹊的失误，应该怎样改进其沟通策略？,医扁鹊见秦武王,医扁鹊见秦武王，武王示之病，扁鹊请除。左右曰：“君之病，在耳之前，目之下，除之未必已也，将使耳不聪，目不明。君以告扁鹊。扁鹊怒而投其石：“君与知之者谋之，而与不知者败之。使此知秦国之政也，那么君一举而亡国矣。,例4 邹忌事宣王,邹忌事宣王，仕人众，宣王不悦；晏首贵而仕人寡，王悦之。邹谓宣王曰：“忌闻以为有一子之孝，不如有五子之孝，今首之所进仕者，以几何人？宣王因以晏受壅塞之。,邹忌讽齐王纳谏,What is communication?,Communication can be thought of as a process or flow.It is a transference of meaning from one person to another.It is made up of 7 parts.,How can we become great communicators?,1.Language ability,1),An understanding of language and its inherent powers,combined with the skill to speak,write,read,listen,and to form interpersonal relationships,will determine whether or not you will succeed as a manager.,2),Management philosopher Peter Drucker wrote,“Managers have to learn to know language,to understand what words are and what they mean.,Perhaps most important,they have to acquire respect for language as(our)most precious gift and heritage.,3)Harvard Business School professors Robert Eccles and Nitin Nohria offered a view of management.They wrote,“managers need first to take language seriously.,they say,“the essence of what management is all about is the effective use of language to get things done,Without the right words,used in the right way,it is unlikely that the right actions will ever occur.,“Without words we have no way of expressing strategic concepts,structural forms,or designs for performance measurement systems.,Language is too important to managers to be taken for granted.,Your effectiveness as a speaker and writer will determine how well you are able to get others to do what you want.And your effectiveness as a listener will determine how well you understand others and can do things for them.,2.the ability to perceive the impact of verbal signs and nonverbal signs etc.,3.,having an interactive style.,promote true two-way exchange.,The importance of business and managerial communication,1.,No matter what level you are,youll communicate.,As you climb the organization hierarchy,the more effective communication skills youll need.,Annette Gregorich,Vice President of Human Resources for Multiple Zones International,says,Ive actually seen people lose promotions because they couldnt write a proposal or stand in front of the management team and make a presentation.,Leadership relies,above all else,on effective communication skills.,True leadership is not conferred(授与，颁与)by title or position;it is earned through personal and professional achievements and the ability to motivate those around you.,2.Communication in many ways,is the work of managers,day in and day out.Whether working for a hospital,manufacturer,or service firm,more than 75 percent of a managers time is spent communicating.,managers spend very little time by themselves.They spend most of their time interacting with others-both inside and outside the organization.,Professor Harvey Mintzberg observed CEOs on the job and found that they averaged 36 written and 16 verbal contacts per day,almost every one of them dealing with a distinct or different issue.Most of these activities were brief,lasting less than 9 minutes,The importance of effective communication for managers cannot be overemphasized for one specific reason:everything a manager does involves communicating.Not some things but everything.,What is to be dealt with in the course?,Communication strategy,Sender strategy,Receiver strategy,Message strategy,Channel strategy,Cultural strategy,Principles of communication,Fundamental communication skills,Listening,Oral communication,Effective writing,Nonverbal communication,Different types of communication,Intrapersonal comm.,Interpersonal comm.,Group comm.Organizational comm.,Intercultural comm.,(comm.with superiors,peers,and subordinates;negotiation;job hunting;meeting conducting;conflict management;crisis;social network etc.),Evaluation,Attendance 10%,Classroom performance 20%,Group task presentation 10%,Pre-class reading 10%,Final exam 50%,Books to be referred to:,Business and Administrative Communication.Kitty O Locker,McGraw Hill Education(商务与管理沟通，基蒂。洛克，机械工业出版社 英文版，原书第5版，2002,Managerial Communication-strategies and applications.Geraldine E Hynes,McGraw Hill(管理沟通：策略与应用，杰拉尔丁。E。海因斯，北京大学出版社，第3版，2005,管理沟通：成功管理的基石，魏江，严进，机械工业出版社,