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,LOGO,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Logistics English,物流专业英语,Chapter One Logistics Management,Unit 1,Text A,Logistics Management,New Words,1.Logistics/ludistiks/,n,.,物流,2.optimize/ptmaiz/,v,.,优化；,vt,.,使完美，使完善,3.warehouse/whaus/,n,.,仓库，货栈；,vt,.,储入仓库,4.military/militri/,n,.,军队；,a,.,军事的，军人的,5.ammunition/mjnin/,n,.,弹药，军火,6.evolve/ivlv/,vi,.,进展，进化；,vt,.,使发展，使进化,7.transportation/trnsptein/,n,.,运输，输送，交通业,8.transport/trnsp,：,t/,n,.,传送器，运输；,vt.,传送，运输,9.minimize/minimaiz/,v,.,最小化；,vt,.,将,减到最少,10.fulfillment/fulfilmnt/,n,.,履行，实现，完成,11.profit/prfit/,n,.,利润；,vi.,获利，赚钱；,vt.,有益于,12.available/veilbl/,a,.,可用的，可利用的,13.vendor/vend/n.,卖主,New Words,14.manufacturer/mnjufktr/,n,.,制造商，制造厂,15.count/kaunt/,vt,.,计数；认为,16.monitor/mnit/,v,.,监视，监督,17.procure/prkju/,vt,.,获得，取得,18.retail/ri,：,teil/,n,.,零售；,a,.,零售的；,vi,.&,vt,.,零售,19.outlet/autlet/,n,.,出售某种产品的商店,20.snack/snk/,n,.,小吃，点心，快餐；,21.beverage/bevrid/,n,.,饮料,pliance/kmplains/,n,.,顺从，按照，一致,22.hamper/hp/,vt,.,阻碍，妨碍,23.docking/dki/,n,.,入坞,24.eliminate/ilimineit/,vt,.,除去，消除,25.replenish/ripleni/,vt,.,重新补足，再装满；,vi,.,再装满，充满,26.merchandise/mtndaiz/,n,.,商品，货物,27.leverage/levrid/,vt,.,促使,改变；,n,.,杠杆作用，杠杆装置,Language Points,1.,Logistics,refers to the movement of material goods,people or energy from a point of origin to the consumer.Logistics management involves optimizing every link in the supply chain to ensure goods reach consumers in an efficient and timely manner.,译：物流是指物质产品从起源地到消费者的流动过程。物流管理涉及优化供应链中的每一个环节，以确保货物高效及时地到达消费者。,2.Supply deals with the ability to secure the goods or raw materials that will eventually be sold to the customer as a finished product.,译：供应是指确保把被看做是最终成品的商品或原材料销售给客户的交易。,3.Transportation logistics apply not only to getting raw materials and goods to the warehouse,but also to supply retail locations.,译：运输物流不仅应用于把原料和货物输送至仓库的过程，而且还适用于提供零售网点。,Translation skills,广告英语的翻译,(Advertising Translation),1,、注重文化差异,众所周知“白象”牌干电池一度畅销全国，出口时翻译成,white elephant,在英语中还意为“无用而累赘的东西”。,2,、善用修辞手法,修辞可以使语言表达准确、生动，也可强化表达内容。从某种程度上说，借助修辞，可以提高广告的感染力，达到打动消费者的目的，因此在广告英语中修辞的应用比比皆是。比如，,Moms depend on Kool-Aid like kids depend on moms.,妈咪依赖,Kool-Aid,，就像孩子依赖妈咪。这里的明喻，使用,mom,kids,这些生活气息甚浓厚，使得该产品颇具亲切感。,3,、翻译形式多样化,1,）直译,直述式的广告，在翻译时尽量不要改变原文原句的风格与句式。如：,Make dreams come true.,让梦想成真（迪斯尼乐园）。,Take TOSHIBA,take the world.,拥有东芝，拥有世界（东芝电子）,2,）意译,所谓意译，对原文进行意义的挖掘、引申或扩展。,Good to the last drop.,滴滴香浓，意犹未尽（麦斯威尔咖啡）。,Intelligence everywhere,，智慧演绎，无处不在（摩托罗拉手机）。,Comprehension Questions,1,）,What is the logistics according to this passage?,2,）,What is the transportation logistics in this passage?,3,）,How can we understand the important role of,warehousing in the logistics system?,4,）,How can logistics deal with problems with the,customers?,5,）,What factors affect the process of logistics,integration?,6,）,What are five main areas in the supply chain,governed by logistics management?,Exercises,2.Translate the following into English.,1,）结束于销售点,2,）基于商业周期,3,）订单履行,4,）扭亏为盈,5,）小吃和饮料,6,）技术发挥最大作用的地方所在,7,）物流一体化,8,）实现利润最大化,Exercises,3.Translate the following sentences into Chinese.,1,）,Logistics management involves optimizing every link in the supply chain to ensure goods reach consumers in an efficient and timely manner.,2,）,However,transportation is only one piece of logistics.There are five main areas in the supply chain governed by logistics management.They are supply,transportation,warehousing,order fulfillment,and customer service.,3,）,In some cases,the sales force carries the goods with them in a route to different retail outlets,as with snacks and beverages.In other cases,major retailers receive shipments of goods from the warehouse.,4,）,Cross docking is a method of moving products from the point of origin or manufacture directly to the consumer.There may be some minor handling or packaging in between,but warehousing is eliminated.,5,）,In addition,logistics management must have methods in place to handle returns and defective merchandise.Such problems in the supply chain must be investigated and resolved to ensure customer satisfaction and a reduced level of return merchandise in the future.,Text B,Warehouse Management,New Words,12.reconfigure/ri,：,knfig/,v,.,重新装配，改装,13.highlight/hailait/,vt,.,强调，使,.,显得重要,14.robotic/rubtik/,adj.,机器人的，像机器人的,15.eliminate/ilimineit/,v,.,除去，剔除，淘汰,16.replenishment/riplenimnt/,n.,补充，再装满,17.stowage/stuid/,n.,装载，储存处,18.shipping/ipi/,n.,船运，发货，运输,19.supervisor/sju,：,pvaiz/,n,.,监督者，监视者，监察者,20.subordinate/sb,：,dnit/,n,.,属下，附属物,21.thrive/raiv/,vi,.,兴旺，繁荣，茁壮成长,Phrases and Expressions,1,）,warehouse management,仓库管理,2,）,cut corners,抄近路（用最简捷经济的方式做事,),3,）,picking profile,提货记录,4,）,in advance,预先，提前,5,）,set aside time to,分配时间,6,）,in comparison with,同,比较起来，与,相比,7,）,voice technology,语音技术,8,）,pay attention to,注意,Exercises,2.Translate the following sentences into Chinese.,1,）,As a result,workers cut corners and do as little as possible to walk away with a paycheck.After all,if the person with the greatest stake in the business does not care,why should they?,2,）,The places you choose to store stock within the wa
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